??? What I presented vs. what my client chose! I’m thrilled to share some logo concepts I created for a coffee shop. As a brand identity designer, there’s nothing more rewarding than revealing the creative process behind each design.? ? For this project, I wanted to capture the coffee shop’s unique vibe through different visual storytelling approaches. Each logo concept was crafted to elevate the brand’s presence in its own way.? ? Which one is your favorite? And can you guess which one the client picked? Let me know in the comments! ??? ? #CoffeeShopLogo #LogoDesign #BrandDesign #CreativeProcess #GraphicDesign #Branding #DesignInspo
EyeSavvy Design
设计服务
Boutique Brand Design Studio - helping biz owners, dreamers, and go-getters design their unique visual brand identities
关于我们
I believe in helping my clients grow their business’ by providing them with a strong visual brand foundation so that all design remains consistent throughout. My diverse background in all aspects of the creative process brings a unique and fun edge to everything I produce. From research and brainstorming to production, I enjoy the journey of bringing brands to life. WHY BRANDING IS SO IMPORTANT As human beings, we have what is called a “memory bank”. We experience things, hear certain sounds, see different visuals, feel different textures and taste different flavors. Every time we experience or sense something we like, it creates a memory. Your brand should stand out to your customers, leaving them with a lasting impression that keeps them coming back for more. 8 CHARACTERISTICS EVERY SUCCESSFUL BRAND MUST HAVE: 1.) A UNIQUE PRODUCT OR SERVICE What makes your product or service unique, fun, and exciting? You want to build a product or a brand that people will want to keep coming back to because they’ve had such a great experience with it. 2.) A STORY Customers like the sentimental connection of hearing your story. They like to know the history behind who you are and how your business came to be. 3.) A TARGET MARKET Knowing your target market is a crucial part of your brand and the marketing involved. 4.) AN ONLINE PRESENCE You should always have an online presence and constantly be updating it with different SEO (Search Engine Optimization) strategies. 5.) GREAT DESIGN + BRAND CONSISTENCY Great brand design is more than just a logo, a brand is a feeling or a memory. It’s how the customer remembers you through visuals, communication, and experience. 6.) FANTASTIC CUSTOMER SERVICE Customer satisfaction is vital. 7.) THE “WOW” FACTOR Surprise them so that they can’t stop talking about how awesome your business is. 8.) CONFIDENCE What matters is your confidence in your business and what YOU believe. Be your genuine self by following your intuition.
- 网站
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https://eyesavvydesign.com/
EyeSavvy Design的外部链接
- 所属行业
- 设计服务
- 规模
- 1 人
- 总部
- Redondo Beach
- 类型
- 个体经营
- 创立
- 2014
- 领域
- logodesign、branddesign、brandidentitydesign、patterndesign、brandconsultation、illustration、vectorart、packagedesign、brandguidelines、graphicdesign、creativedirection、seniorgraphicdesign、businesscarddesign、brochuredesign、wallart、wallgraphics、drawing、painting和branddevelopment
地点
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主要
获取路线
US，Redondo Beach
EyeSavvy Design员工
动态
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Do you have these logos in your brand design? ??? A versatile logo suite is key for maintaining a cohesive and professional brand identity. Let’s break down the essential logos you should always include:? ? 1?? Primary Logo: Your go-to logo for most uses, adaptable for square formats.? 2?? Wordmark (Horizontal & Stacked): Perfect for different layouts, like website headers or smaller spaces.? 3?? Circle Badge: Great for social media profiles, merch, and fun branding elements.? 4?? Extreme Horizontal Logo: Ideal for long, thin spaces like a pen or notebook spine.? ? Check out how I applied these in a brand I created for Sonder Coffee. How do you ensure versatility in your logos? Drop your thoughts in the comments! ??? ? #LogoDesign #BrandDesign #GraphicDesign #Branding #CreativeProcess #GraphicDesigner
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You won’t believe the secret power hiding behind InDesign’s space bar! ?? Introducing Live Distribute – the ultimate game-changer for effortlessly arranging shapes. For the longest time, I relied on smart guides and the Align tool, but this trick has saved me SO much time! ?? ? ?? It’s crazy how tiny shortcuts like this can seriously speed up your workflow. No more struggling to line things up perfectly—Live Distribute is here to make your layouts seamless and your life easier!? ? ?? Embrace the magic of the space bar in InDesign and watch your design efficiency skyrocket! ??? ? ? InDesign has tons of hidden gems, so follow for more tips and tricks to level up your design game!? ? #InDesignHacks #InDesignTips #GraphicDesignTips #BrandDesigner #CreativeWorkflow #AdobeInDesign #DesignMagic
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???? Come behind the scenes as I create custom illustrations for an all-you-can-eat Korean BBQ restaurant! This project has been a blast, and I’m excited to share the creative process with you.? ? I’m using stippling textures to add intricate details and a unique vibe to each piece. While I don’t always consider myself an illustrator, I love pushing myself to create something fresh and distinctive for every client.? ? From sketch to final design, each step brings the restaurant’s vibrant atmosphere to life. What do you think of the process so far? Let me know in the comments! ??? ? #Illustrations #GraphicDesign #BrandDesign #CreativeProcess #RestaurantBranding #KoreanBBQ
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InDesign Secrets I Wish I Knew Earlier - Part 10: Adding a Custom QR Code! ???? ? Did you know you can generate a custom QR code with a link directly in Adobe InDesign? No third-party apps needed! ????? ? With just a few clicks, you can insert a QR code that sends your audience exactly where you want them to go—whether it’s your website, online store, or portfolio. It’s a design shortcut that will make your life SO much easier! ??? ? Here’s how: head to Window > Utilities > Scripts and watch the magic happen! This trick is a must for presentations, flyers, and anything that needs an interactive touch. ????? ? Stop wasting time on external tools and make your InDesign projects more powerful with this hidden gem! ???? ? Smash that follow button for more design hacks and epic insights! ??? ? #InDesignSecrets #DesignHacks #QRCodeMagic #CreativeTools #GraphicDesignTips #AdobeInDesign #DesignWorkflow #BrandDesign
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??? Sneak peek at a fun work-in-progress logo I’m designing for a client! This playful rooster holding a cocktail glass captures the vibrant, lively spirit of the brand. It’s always exciting to see how an idea starts to come to life!? ? Logo development is all about creativity and refining the concept until it’s just right. What do you think of this initial idea? I’d love to hear your thoughts! Drop a comment below ?? and stay tuned for the final design!? ? #LogoDesign #BrandDesign #GraphicDesign #WorkInProgress #CreativeProcess #Branding #DesignerLife
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InDesign Secrets I Wish I Knew Earlier - Part 9: Object Layer Options ???? ? Calling all InDesign lovers! Did you know you can easily toggle layers on and off within your .psd or .ai files directly in InDesign? ?? Let me show you how!? ? This feature is a lifesaver, especially when you’re tweaking black-and-white images or adding contrast in Photoshop. Want to revert to the original image? Just a few clicks and you’re back! ???? ? Here’s the magic: In InDesign, go to ‘Object’ > ‘Object Layer Options,’ and voilà—all your layers appear in a handy panel. Now you can turn layers on and off effortlessly, giving you full creative control! ????? ? With this trick, you can experiment and fine-tune your designs while staying flexible enough to revert whenever you want. It’s like having a design superpower! ???? ? If you’re ready to elevate your InDesign game, hit that like button, follow for more tips, and drop any questions in the comments below!? ? #InDesignSecrets #DesignHacks #ObjectLayerOptions #GraphicDesignTips #CreativeWorkflow #AdobeInDesign #DesignLikeAPro
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I’m excited to share this typographic illustration I created for Nabemono. Each slide in this post showcases the different fonts used in the design, adding a playful and dynamic element to the illustration. Typography is a powerful tool in brand identity, helping to convey the brand’s personality and make the design stand out.
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Welcome to Part 5 of InDesign Secrets, I Wish I Knew Earlier! This tutorial focuses on setting up automatic page numbering in InDesign, a feature that can significantly enhance your workflow on multi-page documents. Automating page numbers saves time and keeps your projects organized, whether you’re working on a magazine, book, or any other multi-page project.
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I’m thrilled to share the hand-drawn sumi-ink icons I created for Nabemono restaurant. The intricate details of these illustrations are something I’m very proud of. Using hand-drawn illustrations as icons not only enhances the brand’s visual appeal but also provides a unique touch that sets it apart. These icons can be used in numerous ways, from menus and signage to packaging, creating a cohesive and memorable brand identity. The authenticity and artistry of hand-drawn sumi-ink icons bring a special connection between the brand and its audience, making the design more engaging and memorable. Custom illustrations offer endless possibilities for creative applications, adding a unique flair to every brand touchpoint. Comment below with your thoughts and questions, or message me to chat further about how custom hand-drawn icons can elevate your brand identity. ?? #HandDrawn #SumiArt #IconDesign #BrandIdentity #Illustration #Nabemono #CreativeDesign #UniqueBranding #RestaurantBranding #CustomIcons #ArtisticBranding #DetailedIllustrations
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