EyeSavvy Design

This is one of those projects that truly pushed my creative boundaries—designing and illustrating the margarita cans for Hella Cocktail Co. What a ride it has been! From the outset, it wasn’t clear which direction we should take for Hella’s new product line. The RTDC (Ready-to-Drink Cocktail) scene is crowded, and we needed to stand out. After countless iterations and brainstorming sessions, we decided on a flavor-first approach that really shifted our perspective. This choice led us to adopt a Conte Crayon style for the illustrations—artistic, bold, and a tad unconventional. It was new territory for me, a leap from the typical, but it perfectly captured the essence we were aiming for—vibrant, full of life, and irresistibly inviting. Drawing each fruit by hand, I got to explore what makes Hella’s cocktails special. It felt like sketching the flavors themselves, translating taste into color and lines. Seeing these cans now, knowing the journey they’ve been on, and hearing the love from customers, it’s immensely fulfilling. A big shout-out to Tobin Ludwig and Eddie Simeón for their vision and collaboration on this project. If you want to check out Hella’s innovative cocktails and the new margarita cans, here’s where you can find them: https://hellacocktail.co/ Hella Cocktail Co. #CreativeLife #DesignJourney #RTDCCocktails #BrandDesign #IllustrationArt

? As a Creative Director, sometimes you’re not just designing—you’re curating. ? Branding isn’t just about storytelling; it’s about evoking emotions through visuals. Every color, texture, and composition plays a role in shaping a brand’s world. That’s why AI has become such a powerful tool in my creative process. MidJourney, in particular, continues to impress me. Its ability to generate scenery, textures, and mockups tailored to a brand’s vision makes creative exploration limitless. It’s not about replacing creativity—it’s about amplifying it. Here’s a work-in-progress: I’ve been using AI to create imagery that I can refine and integrate branding into. It’s an exciting way to push creative boundaries, and I wanted to share a behind-the-scenes look. ?? Curious to see how this evolves? Stay tuned to see how branding comes to life with these AI-generated assets. #CreativeDirection #BrandStorytelling #AIinDesign #MidJourney #BrandingProcess #DesignInnovation

Streamline Your Workflow with These 5 InDesign Secrets Every Designer Should Know In the fast-paced world of brand design, efficiency and precision are everything. That’s why I’m excited to share my Top 5 Adobe InDesign tips that have not only saved me hours but also elevated the quality of my client deliverables. ?? In this episode, I explore: 1?? The Gridify tool for instant mood boards and layouts. 2?? Automating bullet point spacing with custom paragraph styles. 3?? Dynamic page numbering for booklets and presentations. 4?? How to insert one InDesign document into another for seamless collaboration. 5?? Adding animations for client presentations that truly stand out. Each of these tools has streamlined my process and improved how I deliver results to clients. Interested in diving deeper? Watch the full episode at Patreon.com/CreativeByDSGN. What’s your go-to InDesign trick? Share it in the comments—I’d love to hear from fellow designers!

In the world of brand design, first impressions matter—especially when it comes to client proposals. A well-crafted proposal is more than a pitch; it’s a strategic tool that communicates your expertise, aligns with your client’s goals, and sets the tone for a successful partnership. ??? In my latest Patreon episode, I dive into the art and science of creating client-winning proposals. From organization to design, here’s what I cover: ?? A streamlined folder structure to keep projects on track ?? The process of crafting a 30-page professional proposal in Canva and InDesign ?? Key elements to include, like project scope, deliverables, and timelines Whether you’re presenting a single project or a comprehensive brand strategy, a strong proposal can be the difference between a good pitch and a great one. If you’re ready to refine your approach and elevate your client communication, I invite you to check out the full episode on Patreon. Let’s set the stage for your next big win. ?? Patreon.com/CreativeByDSGN #BrandDesign #CreativeStrategy #ClientProposals #FreelanceSuccess #GraphicDesignTips

A strong brand identity relies on versatility—and your logo is no exception. One logo style won’t work for every platform or use case. Here’s why having multiple variations is essential: 1?? Horizontal Logo: Best for websites, headers, and banners—ideal for wide spaces. 2?? Square or Circle Badge: Compact and versatile, these are perfect for swag like hats, shirts, and promotional materials. 3?? Vertical Logo: Tailored for tall spaces like water bottles, banners, or any vertical applications. 4?? Left-Justified Logo: Great for letterheads and documents, tucking neatly into a corner. 5?? Monogram: A secondary emblem for subtle branding on swag or as a unique design element. By investing in these logo variations, brands can maintain consistency while adapting to a variety of formats and contexts. Curious about how this applies to your brand? Let’s connect and discuss! #LogoDesign #BrandIdentity #GraphicDesignTips #BusinessBranding #CustomLogos

Crafting a logo isn’t just about creativity—it’s about a deliberate process that ensures the final design is both custom and impactful. Here’s how this logo came to life: 1?? Began with a composition image to spark the concept and direction. 2?? Outlined key shapes to establish a clear framework. 3?? Added shadows to introduce depth and character. 4?? Refined the final details to create a polished and one-of-a-kind result. 5?? Mocked up the design to see how it functions in real-world applications. This step-by-step approach ensures the logo is unique, intentional, and tailored to the brand’s needs. Curious about the process behind custom logo design? Let’s connect and discuss how thoughtful design can make a difference. Hashtags: #CustomLogoDesign #GraphicDesignProcess #ProfessionalBranding #DesignDetails #VisualIdentity

Designing packaging that stands out on store shelves isn’t just about creativity—it’s about strategy. For the Hella Margarita cans, I faced the challenge of balancing their existing brand identity with the need for a fresh, vibrant look that could capture attention. ?? In this episode of Creative by DSGN, I take you behind the scenes of the entire design process, from initial concepts to final illustrations. I also dive into how clear client communication and creative problem-solving shaped the final outcome. If you’re in the design field—or work with designers—this episode is packed with insights on navigating client relationships, maintaining a strong creative vision, and delivering impactful results. ?? Watch the full episode here: Patreon.com/CreativeByDSGN #PackagingDesign #BrandIdentity #CreativeProcess #DesignStrategy #IllustrationArt

?? Typography Stories: Why Furlong Vintage Stands Out Fonts do so much more than convey words—they set the tone, evoke emotions, and tell a story. One font that’s been on my radar lately is Furlong Vintage, a classic display serif that balances timeless elegance with a touch of modern style. What makes Furlong so beautiful? It’s the details: ? Minimal ornate flourishes: These give it character without overwhelming the design. ? Unique letterforms: Each character feels intentional, bringing personality and sophistication. ? Matching ornate italic: This opens up creative possibilities, especially for projects that require both boldness and refinement. Furlong is ideal for projects that need to feel elevated yet approachable—think fashion branding, editorial design, or logos that need to stand out while staying classy. As a designer, I love fonts that can adapt to different needs, and Furlong Vintage is versatile enough to be a standout choice. It creates visual harmony while adding just enough flair to catch the eye. How do you approach typography in your projects? Let’s chat about the role fonts play in design strategy! #TypographyStories #DesignLeadership #GraphicDesignCommunity #TypographyMatters #CreativeIndustry

I still remember the day of my first business photo shoot like it was yesterday. For the longest time, I avoided being in the spotlight—too nervous to put myself out there, worried about drawing too much attention. Honestly, I don’t even know why I hesitated now, because these photos turned out to be a celebration of everything I’d worked so hard to accomplish. That shoot wasn’t just about pictures. It was about taking a step back and realizing how far I’d come, both personally and professionally. It’s a little emotional looking back at that moment and seeing how much I’ve grown since then. With the new year coming up, I’ve been reflecting on what’s next for me and my business. There’s a lot to think about, but one thing’s clear: ?? If you’ve been holding back from celebrating yourself—whether that’s booking the photo shoot, posting that content you’ve been overthinking, finally taking that leap of faith, or just giving yourself credit for how far you’ve come—don’t wait. The world deserves to see what you’ve got. Here’s to new beginnings in 2025! ?? Stay tuned—big things are on the way. #BusinessGrowth #ProfessionalMilestones #CelebrateYourself #PersonalGrowth #EntrepreneurLife #BusinessOwner #NewYearGoals

I still remember the day of my first business photo shoot like it was yesterday. For the longest time, I avoided being in the spotlight—too nervous to put myself out there, worried about drawing too much attention. Honestly, I don’t even know why I hesitated now, because these photos turned out to be a celebration of everything I’d worked so hard to accomplish. That shoot wasn’t just about pictures. It was about taking a step back and realizing how far I’d come, both personally and professionally. It’s a little emotional looking back at that moment and seeing how much I’ve grown since then. With the new year coming up, I’ve been reflecting on what’s next for me and my business. There’s a lot to think about, but one thing’s clear: ?? If you’ve been holding back from celebrating yourself—whether that’s booking the photo shoot, posting that content you’ve been overthinking, finally taking that leap of faith, or just giving yourself credit for how far you’ve come—don’t wait. The world deserves to see what you’ve got. Here’s to new beginnings in 2025! ?? Stay tuned—big things are on the way. #BusinessGrowth #ProfessionalMilestones #CelebrateYourself #PersonalGrowth #EntrepreneurLife #BusinessOwner #NewYearGoals