Exverus Media

We talk a lot about media planning for the long-term, but how do we know it actually works? Here's a real-life case study from a CPG brand who turned their slipping sales back up-and-to-the-right after lengthening and diversifying their media mix. ? https://lnkd.in/g25CYfBV #mediaplanning #mediaplacement #mediabuying #cpg #cpgmarketing #adcampaigns

Some mid-week news! Exverus was selected as the media agency partner for Mill’s recent “Make Food, Not Waste” campaign across NYC. The award-winning food recycler (recently honored in TIME’s Best Inventions of 2024) makes it simple, clean and easy to prevent food waste at home. Media Director Georgia Schreiner, 2023 Ad Age Media Planner of the Year, oversaw an audience-informed mix of programmatically bought media channels to raise awareness of the product’s ease and environmental benefits. Learn more about Mill’s innovative, food recycling system at mill.com! ? #mediaagency #accountwin #cpgmarketing #cpg #mediaplanning

Got a pet project in the works for your brand? Check out all the ways Kargo can help deliver breakthrough results for you.?https://lnkd.in/ginQNdWZ Exverus Media, Stella & Chewy's #adtech #marketing #performance #casestudy

If you're deep in '24 reporting & '25 planning season like us, you need to make sure you're using metrics that actually measure your goals! Double-check that you're not relying on low-quality metrics like CPMs and you're looking ahead to more useful methods like brand lift studies (BLS), attention metrics, and long-term customer lifetime value. Brush up quickly here: https://lnkd.in/g-8JK_6k #marketingcampaign #adcampaign #marketingmetrics #dataanalytics #dataanalysis #mediaplanning

It's America Recycles Day! ?? Here are a few brands we love for recycling every day: 1. Mill's at-home food recycler eliminates food waste & reduces carbon emissions 2. New Belgium Brewing is a Certified B-corp who made America's first carbon-neutral beer (Fat Tire). All cans and bottles recyclable! 3. Honey Stinger gels are recyclable and made from 100% recycled paperboard 4. Premier Nutrition: The Good Energy People's Premier Protein shake TetraPaks are sourced from FSC-certified forests and fully recyclable - even the little red cap is made from sugar cane! Happy recycling ?? #sustainablebrand #sustainablepackaging #recyclable #recycling #sustainableadvertising

Anyone see Christian McCaffrey in the Dymatize commercial during Thursday Night Football last night? ?? CTV ads hit, esp during sports. There's so many new opportunities in shoppable ads, last-minute spots, AI targeting, and we're watching them all! Follow along here: https://lnkd.in/gdD8qhfN #ctv #ctvadvertising #tvadvertising #ott #streamingtv #digitaladvertising #programmaticadvertising

CTV is undergoing major transformations - here's what our in-house programmatic traders are watching in 2025: ?? (full article in comments) #ctv #ott #digitaladvertising #programmaticadvertising #mediabuying #mediaagency

In 2014, the founders of Exverus Media set out to build the kind of agency they always wanted to work for. Tired of 12-hour workdays and having no personal life, they encoded flexibility and work-life balance into Exverus’ DNA long before those became buzzwords. Ten years later, Exverus Media is on a meteoric rise. https://adweek.it/48uIUly

In a moment of media fragmentation & holiday commerce, what better time to be awarded Best Integrated Campaign & Best Retail Media Campaign?! ?? Congratulations to our New Belgium Brewing Voodoo Ranger team, our Premier Nutrition: The Good Energy People team, and all the performance marketers behind the scenes who rocketed these campaigns to success! ?? Thanks to The Drum for recognizing our achievements, and big handshakes to all our fellow awardees around the globe. ?? #mediacampaign #mediaagency #thedrum #retailmedia #ecommerce #integratedmedia #omnichannel

It's Black Friday / Cyber Monday crunch time, so we're boosting this advice on how to nail your retail search strategy: https://lnkd.in/gg2_7hn4 Retail media search marketing isn't as simple as copying keywords from Google! Each platform must be tended to natively but measured holistically. Learn from our own retail media experts on how to master the moment in search. #retailmedia #retailmedianetwork #ecommerce #omnichannelmarketing #commercemedia #mediabuying #brandmarketing #blackfriday