Exponent PR

If you're one of the 5.84 million people AAA projects will be flying for Thanksgiving this year, now's probably the time to join La-Z-Boy Incorporated's call to ban reclining on airplanes at BanReclining.com that comes with a chance to win free La-Z-Boy recliners and $500 airfare credits. Check out our latest below and read more from USA TODAY: https://lnkd.in/e_B8D5Ww | Colle McVoy

Saying it louder for the people in the back (and the 220,000+ who've signed La-Z-Boy's pledge to ban reclining on airplanes): Do the upright thing. Our Exponent PR Earned Creative folks Dave Fransen + Andrew Miller had a chance to sit down with PRWeek to unpack how it all came together, and lessons learned along the way. Head to our comments for what's been the topic of conversation with BeigeCardigan and its 4 million followers, Fortune, Newsweek, Travel + Leisure and more.

Our Exponent crew has been busy getting people to adopt a little "Selfie Control." ABC News, The Verge, Thrillist and more are all over it. We’ve all seen the viral videos of people and animals getting hurt when visitors get too close to wildlife while traveling. With these incidents on the rise across the globe, Jackson Hole Travel & Tourism created an open-source Instagram filter in partnership with Colle McVoy to help people keep at safe distances. Read the latest from The Washington Post on how Jackson Hole is leading the way when it comes to destination stewardship.

The world belongs to the influencers, creators, producers and makers who know how to craft a story and cut through clutter online. ?Join us for a deep dive with industry experts like Sara Robino, Account Director @ Exponent PR, who leads the influencer marketing practice. She'll join other creative content leaders to share their thoughts on how get started and where leading brands are placing their bets. Register today. Join us Thursday. https://lnkd.in/g87FZKcW

Opportunity awaits for Twin Cities college juniors and seniors itching to learn the ins and outs of marketing and communications. Click fast to learn more. Deadline for applicants is Aug. 5. More details below. Feel free to message us if you have questions or want more information.

If you're a college student feeling out a future in communications and earned creative, consider applying to the Take Flight Career Exploration. You'll get a front row seat into what the gig is all about through the lens of six leading Twin Cities agencies. And, yes, we're one of them! This program seeks to build a communications collective that truly reflects and represents the world we live in. Send a message our way with any questions. We'll do our best to answer, or point you to others for more info.

A good day's work is when we get to create something worthy of being talked about. Call it buzz or dinner-table fodder–we see chatter as valuable currency for building brands and fandoms. That’s why we'd like to shout about being named Innovation SABREs "Disruptive Agency of the Year" for North America with nods to our efforts spanning retail, CPG and automotive categories honored at the IN2SABREs + the North American SABREs. ? Taking over living rooms with a first-of-its-kind, AI-powered La-Z-Boy Incorporated recliner programmed for peak JOMO. Going nuts with award-winning musician Luke Bryan to elevate challenger ag brand, Fendt. Proving shoes don't just find game on the court or the street, but on freshly-mowed lawns with Cub Cadet USA. Yep, we've had some good work days!

36,000+ people signed up for a chance to win the La-Z-Boy “Decliner,” a first-of-its-kind AI-powered oasis of comfort—with the capability to generate cancellation excuses via SMS simply by pulling the handle.? ? Last night, the campaign was named “Best in Technology” at the 25th?PRWeek awards.? ? With nearly 13,000 cancellations sent by owners, we’re giddy about the joy the recliners have brought.? ? Just wait to see what this team does next! Christina Hoskins, Stephanie (Johnson) Padden, Dave Fransen, Andrew Miller and Katie Hartman. Until then, click below to read about all honorees. https://lnkd.in/eiD5fKqG