Exponent Beauty

We're #hiring for a new Internship, Social Media and Influencer Marketing. Fully Remote. If you're looking to join a team that thinks 'outside the jar' as we turn the beauty industry upside down, to build your social media and influencer skills, and to gain experience at an exciting, high growth start up beauty brand, apply today!

Are you ready to face the facts? In a study that we conducted with a 3rd party lab on the top 25 products in clinical skincare, active ingredients degraded by 40% on average within 8 weeks. This means there is a good chance that you are using an ineffective product right now. Most pre-mixed skincare products have a short efficacy period because many of the tried-and-true ingredients are prone to degradation when in contact with the daily environment. The solution? Self-activated skincare products that allow you to mix active ingredients at the moment of application for peak potency from every dose. While this is typically only available to a small group of in-the-know people who can afford personalized skincare treatments, it's now available to anyone and everyone with Exponent's activate-on-demand serum systems.

Grooming Awards 2024: We are thrilled to announce that Exponent Beauty's Brightening Boost Serum was named Best Vitamin C Treatment by The Robb Report. Beauty Insiders tested thousands of the market’s best grooming products, and whittled them down to 50 outstanding brands that are shaking up the skincare industry. We are honored for the recognition and will continue pushing the limits with our activated skincare systems.

SET YOUR BEAUTY PLAYBOOK ON FIRE, ACCORDING TO EXPERTS. Exponent Founder Liz Whitman took the stage last month at the WWD LAB Beauty Event to share her know-hows when it comes to launching a beauty brand today. Liz shared three important tips: (1) Identify meaningful product differentiation in a cluttered beauty landscape. "In Exponent's case, we invest in patented, clinical skincare technology." (2) Have a multifaceted distribution strategy. "Brands need to broaden their focus on where you have a strategic advantage. For Exponent, we are a clinical skincare line so we actually have a pro line we sell through professional channels, like spas, med spas and dermatologists offices." (3) Hone in on customer loyalty. "I'm talking about that gobsmacking-make-my-heart-soar, I want you to yodel about your brand from every mountain top type of customer passion. Exponent's anti-aging serum has been its hero. She's seeing real results, so she's coming back for more. And now we will broaden our clinical skincare technology to take care of her additional concerns."

SAVE THE DATE: WWD LAB. We're incredibly excited to be a part of next week's WWD Beauty Forum on April 16, where our Founder and CEO Liz Whitman will be sharing her ingredient, product, and industry know-how. Will we see you there?

Exponent is having a pinch-me moment. Our Time Rewind Retinol Serum was named one of The Ten Best Retinol Products by Harper's Bazaar Magazine. Not only is our clinical-grade 0.25% Retinol ideal for treating fine lines and wrinkles, it also helps balance the skin for a clear and healthy complexion. Sensitive enough to use nightly, you'll be seeing clinical results in 1-2 weeks. Thank you to Harper's Bazaar for celebrating Exponent and the power of our activated skincare systems. #clinicalskincare

A brand is only as strong as its leader—and Exponent's Founder & CEO Liz Whitman is as strong (and smart and experienced) as they come. In this episode of the Allowlist podcast, learn how Liz is disrupting the $17.9 billion U.S. skincare market with our activated, clinical-grade skincare systems. #skincare #femaleentrepreneurs

Thank you to Beautytap for awarding our Firming Filter CoQ10 Activated Serum in this year's Beauty Tap Awards. Their review perfectly captures the power of our patented skincare systems and active ingredients: "If you feel like the active ingredients in your skincare products just aren’t doing the job, then let us introduce you to Exponent Beauty. Exponent’s patented dispensing system and key ingredient dosing on-demand makes it unlike anything we’ve ever experienced. The Exponent Beauty Firming Filter CoQ10 delivers clinically proven CoQ10 in powder form that’s easily mixed with their Quadruple Hyaluronic Acid hydrator for wildly fresh and potent skincare. The result? This silky serum delivers flawless looking skin and tackles the tell-tale signs of aging, including dullness, fine lines, wrinkles, and decreased collagen production. We’re smitten."

I'm an industry veteran who's spent the last 20 years selling beauty products, personally testing more products than I dare to count, and professionally researching product efficacy with third-party testing. And like any good beauty junkie, my skincare needs and product preferences change with the?seasons. I've gone deep—and not only has my research led me on a three-year R&D journey to invent and create Exponent Beauty's activated serums that keep anti-aging ingredients at peak potency, they have also opened my eyes to which overall products I use and recommend.? Here’s what’s saving (and elevating) my skin this winter. #founderstory #productrecommendations #winterskincare

Navigating the vast realm of skincare products can be daunting, with promises of transformative results at every turn. To uncover the real truth behind skincare claims, let's delve into the differences between clinical testing with measured instrumentation and subjective consumer perception testing. Understanding the difference between these approaches will arm you with the pattern recognition to evaluate how effective a skincare product actually is. #skincareclaims #truthserum #clinicaltesting