Origin

We were saddened to learn of REI’s recent decision to close its experiences division, resulting in over 400 layoffs. We at Origin are prepared to support affected guides and outdoor professionals. For years, Origin has empowered businesses in hiking, skiing, climbing, biking, fishing, and more — helping them operate seamlessly and plan for the future. Our partners have shown us that, in tumultuous times, it's crucial to engage with your passions, take charge of your future, and build something that is uniquely you. To assist anyone in search of their next step, we are offering free consultations with our leadership team to help you jumpstart a new endeavor. Plus, those that onboard in the next 30 days will receive a one-time incentive. Want to learn more? Set up some time to chat at the link below! https://bit.ly/40sS4wS #outdoortech #empoweringentrepreneurs #guiding #hiking #biking #skiing #fishing #REI

Origin has a built-in, totally free, all-inclusive waiver system that helps you collect all your clients' information automatically, so you don't have to text your clients the length of the waiver or have them scan a QR code. You don't need to have your guides follow-up with an email asking clients to sign your waiver. Origin does this all for you—all in the background without you lifting a finger. Check us out here: https://hubs.la/Q02nrsYw0

On top of helping you manage your guides and your staff, Origin also helps you keep track of all your customers. When a customer books with you and you use Origin, you'll see your customers in our built-in CRM. You can leave notes on them, like if they have no idea how to ski and they said they did. All those things you can leave notes on, so the next time they book with you, you can come back and say, "Hey, maybe we shouldn't do such an advanced thing or maybe I should just cancel this person's trip." #OnlineBooking #OutdoorGuidingBusinesses

Our goal here at Origin is to help be your competitive advantage. We want you to be able to spend time with your clients and doing things that will improve your business and help it grow. For you to go do your own thing. Go ski for yourself. Go climb with your family. Go have dinner with your friends. We want you to be able to focus on all of that while our platform does all the dirty work for you. Start here: https://hubs.la/Q02gjK770

How To Automate Videos/Images Content Creation: Automate content creation by streamlining videos and images to create a well-curated visual strategy that showcases the authenticity of tour offerings, builds trust, generates anticipation, and inspires more bookings in the travel industry. ?? Accelerate content creation with tools like Canva, Adobe Spark, Lumen5, InVideo, Clipchamp, or Promo, allowing operators to effortlessly generate professional-looking visuals through templates, stock images, and customization options. ??? Save time and ensure a consistent visual style by implementing batch processing with automation tools like Adobe Photoshop, BatchPhoto, or apps like VSCO, which allow simultaneous application of edits, filters, or resizing to multiple images and videos. ??? Integrate user-generated content into marketing materials using tools like TINT or Taggbox, creating a genuine experience for travelers, building trust through real-life tour experiences, fostering a sense of community, and efficiently capturing the attention of the target audience in the competitive travel industry landscape. ??: Josh Hild #AutomateVideoContentCreation #AutomateImageContentCreation #OutdoorGuidingBusiness #BookingSoftware

How To Automate News & Press Releases Content Creation: RSS-to-Email Automation (8/8) Our final suggestion to automate news and press release content creation and publication is setting up RSS-to-email automation to automatically notify your email subscribers when a new press release is published. This ensures your audience, including media and stakeholders, get timely updates without you having to manually let them know. Most email marketing platforms today have instructions to set up an RSS-to-email campaign. Just google, “how to set RSS-to-Email Automation + your email marketing platform” and you’ll find instructions. By automating the press release creation and distribution process through tools and platforms, you can make sure your important announcements reach the right audience at the right time. This will help you earn increased media coverage and grow your business. ??: Matt Thomason #AutomatePressReleases #BookingSoftware #OutdoorGuidingBusinesses

How To Automate News & Press Releases Content Creation: Implement Email Marketing Automation (6/8) If you have an email marketing platform (which we highly recommend), you can create targeted lists for journalists and media contacts. When you have a new press release, you can automatically distribute it to relevant recipients directly through your email platform. ??: Livio Fretz #AutomatePressReleases #BookingSoftware #OutdoorGuidingBusinesses

How To Automate News & Press Releases Content Creation: Add RSS Feeds for Automatic Syndication on Your Website (5/8) Set up Really Simple Syndication (RSS) feeds for your press releases. This will create an automatic syndication of releases to various news websites and platforms, maximizing reach and exposure without having to manually submit your press releases. ??: Nolan Di Meo #AutomatePressReleases #BookingSoftware #OutdoorGuidingBusinesses

How To Automate News & Press Releases Content Creation: Schedule Automated Release Dates (4/8) Use scheduling tools within press release distribution platforms to set specific release dates and times. That way, you can plan announcements strategically and publish them on time without manual intervention. If you don’t have the budget for this, it might be worth the manual labor to find appropriate news media organizations who’d be interested in your news and create a running list of contact information instead. Alternatively, you can use general press release distribution platforms like PR Newswire, Business Wire, or PRWeb. These platforms offer automated distribution services, reaching a wide network of media outlets, journalists, and news aggregators. ??: Vinu T #AutomatePressReleases #BookingSoftware #OutdoorGuidingBusinesses

How To Automate News & Press Releases Content Creation: Implement Content Creation Tools (3/8) If you’re short on time or don’t know where to start when creating your press release, use content creation tools, including AI-powered platforms like Chat GPT-3, to create first drafts of press releases. These tools can help you write engaging and informative content, which can save you time in the initial writing phase. Make sure to put it in your voice so you don’t come across as robotic. ??: Ivan Evans #AutomatePressReleases #BookingSoftware #OutdoorGuidingBusinesses