Expert Marketing Advisors

We’ve been posting a lot about ABM lately - but how does it impact B2B tech companies specifically? ? Done right? It delivers higher ROI, stronger engagement, and better pipeline growth. ? Done wrong? It can mean wasted resources and missed opportunities. In our latest newsletter, we’re breaking down what works, what doesn’t, and how to get ABM right for B2B tech. #ABM #B2BMarketing #TechMarketing

Stuck in a growth rut? Let’s fix that. Join Expert Marketing Advisors & ZoomInfo for a no-fluff session on breaking through stagnation and scaling smarter. On Thursday, March 27th @ 10am PT / 1pm ET we’ll be talking about: ? Fixing the bottlenecks killing your pipeline ? Using intent data to convert more leads ? AI-powered marketing moves that actually work ? Real stories from B2B brands that leveled up ?? Grab your spot! https://lnkd.in/gZhBNHee #B2BMarketing #DemandGen #Webinar

ABM isn’t just a strategy—it’s a revenue booster. Our free Account-Based Marketing Playbook will show you the starting place to build targeted, high-impact campaigns that actually move the needle: https://lnkd.in/gB_ZGDj3 From sales alignment to hyper-personalized outreach, we break down what works (and what doesn’t) in B2B account-based marketing. #ABM #B2BMarketing #MarketingStrategy #SalesAlignment

Are company blogs dead? The author of this article makes a bold case. But while organic traffic is shifting, we’re not ready to call it quits. Maybe the move isn’t to abandon blogs—but to optimize them for AI instead. What do you think? #B2BMarketing #ContentStrategy #AI https://lnkd.in/gABU9eHT

Launching an ABM program sounds great in theory - until the execution falls flat. Here are a few mistakes we see. Focus on alignment, precision, and personalization to drive results! #ABM #B2BMarketing

SXSW has been delivering! From inspiring keynotes to incredible networking opportunities, we’ve been soaking up all the energy, insights, and innovation. #SXSW #SXSW2025 #Marketing

192 deals closed! That’s the power of strategic marketing execution. Korbyt partnered with Expert Marketing Advisors to activate an Account-Based Marketing (ABM) strategy that drove real pipeline growth. The result? More engagement, higher conversions, and a surge in closed deals. Check out the full case study to see how we made it happen! ???? https://lnkd.in/gqBYWAr9 #B2BMarketing #ABM #MarketingSuccess #CaseStudy

Who’s heading to SXSW this year? The eMa team is gearing up for the action and surrounding events that make the conference. If you’re going to be in Austin, let’s connect! Drop a comment if you’ll be there, and let’s meet up! ? #SXSW #B2BMarketing #Networking

We've all heard of ABM, but how can you make it successful? Here are three key steps to get you started: 1. Identify your ideal accounts using data-driven insights. 2. Personalize your messaging to address their unique needs. 3. Align your sales and marketing teams to target these accounts together. But these steps require strategy and coordination to truly drive results. We'd love to talk shop about how to activate a successful ABM strategy! #B2BMarketing #AccountBasedMarketing

Ok, we wanted to leave February with a bang. ?? You’ve seen us posting a lot about AI in marketing. But knowing where to start? That can be the real challenge. We put together a step-by-step AI in Marketing Playbook to help you move from strategy to execution. ?? Link in the comments (and hit us up if you want to talk about activating these plays in your marketing strategy!) #AIinMarketing #B2BMarketing?