Expert Marketing Advisors

Ok, we wanted to leave February with a bang. ?? You’ve seen us posting a lot about AI in marketing. But knowing where to start? That can be the real challenge. We put together a step-by-step AI in Marketing Playbook to help you move from strategy to execution. ?? Link in the comments (and hit us up if you want to talk about activating these plays in your marketing strategy!) #AIinMarketing #B2BMarketing?

Wrapping up the shortest month of the year with our February Marketing Roundup! ?? Google’s Gemini, specifically the 2.0 Flash model, can now watch YouTube videos - allowing users to extract information and answer questions. ?? Major publishers are seeing less traffic from social media and shifting focus to video marketing, especially on YouTube. ?? Speaking of which… YouTube is implementing a new payment model for their Masthead placement, emphasizing predictable costs and precise timing control, guaranteeing 100% share of voice across all devices. ?? ChatGPT now holds 4.3% of the search market and could reach Google-level dominance in four years. ?? Google Ads introduced codeless conversion tracking and better visibility for Performance Max campaigns to improve ad management. ?? Instagram is testing a new ad format for Reels with carousels. #B2BMarketing #MarketingNews

The best marketing campaigns aren’t just data-driven or innovative—they’re both. And AI can be the bridge between the two. ?? Want to scale content production without losing originality?? ?? Need real-time insights to fine-tune messaging?? ?? Looking to break out of the “same old” marketing playbook? Check out our latest blog to see how AI can reshape your creativity in B2B marketing: https://bit.ly/4iid5Aa #B2BMarketing #AIinMarketing #MarketingInnovation #ContentStrategy

Adopting AI doesn't have to be rocket science! On this episode of Quickfire Marketing, we’re sharing the very practical ways we have implemented AI here at eMa. From strategy to tactical, learn how to make AI integration into your marketing easy & effective. ?? Spotify: https://bit.ly/4hMnDYJ ?? YouTube: https://bit.ly/4kcBkS2 #Ai #AIinMarketing #B2BMarketing

AI tools promise big things. But they're only as effective as the strategy behind them. In this month’s newsletter, we cover:? ?? The biggest challenges businesses face with AI adoption? ?? What to look for in an AI-focused marketing agency? ?? How the right partner can drive smarter campaigns and better ROI Check out the full newsletter for insights that can make all the difference in your AI marketing strategy. #AI #MarketingStrategy #BusinessGrowth?

Feeling like your marketing could use a refresh? Our free marketing audit and roadmap gives you a fresh perspective on what’s working, what’s not, and where to focus next ?? https://bit.ly/3XaxhvN ?? What we’ll cover:? ? A review of your current marketing efforts ? Key opportunities to improve efficiency and impact? ? A roadmap with clear next steps If you’re ready for a reset, we’re here to help. Let’s take a look together—no strings attached. #B2BMarketing #MarketingRefresh #DemandGen

AI is a growth accelerator. ?? The key? Knowing how to use it effectively.? So tell us, how is your business leveraging AI to scale?? #AIinMarketing #BusinessGrowth #B2BMarketing?

Are you making the most of LinkedIn in 2025? This article from OneIMS - Integrated Marketing Solutions breaks down how to: ? Optimize your company page for visibility ? Leverage video & interactive content to boost engagement ? Use LinkedIn ads strategically for demand gen ? Build thought leadership that actually resonates Check out the article here: https://bit.ly/40OR84R #B2BMarketing #LinkedIn #MarketingTips

AI in marketing is everywhere—but not all agencies use it right. The best agencies blend AI with expertise to drive real results. Watch the full video to learn more!? #B2BMarketing #AIinMarketing

Not all marketing agencies are created equal—especially when it comes to AI. ??? The right agency doesn’t just use AI for the sake of it—they know how to apply it strategically to drive real results. Smarter targeting, faster execution, and insights that actually move the needle. Want to see how an AI-powered agency can help your business grow? We break it down here. ?? ?? https://lnkd.in/gViY4Jca #AIMarketing #MarketingStrategy #B2BGrowth #DigitalSuccess