Experiences For Mankind

Recently we hit pause on client work for a few hours to Side Quest into Design Writing. Design Writing is all about bringing creative imagination to words. It requires a unique language that turns into visuals or videos using Generative AI tools. We spent time developing our skills in Midjourney, Sora, and Adobe, sharing tips and learning how to express what we see in our minds in ways AI can understand. These Side Quests are about more than just new skills — they’re about building empathy, growing as a team, and understanding what’s possible when creativity meets technology, no matter your role at the agency.

Well there goes February - and here comes This Caught Our Eye for this month! This time we found ourselves discussing: + Nielsen releases report on better engaging Black audiences + YouTube is now most viewed on... TV? + Review 14 recently released creative campaigns + Have you heard of "FOBO"... and is it happening to you? + Coke rolls out an ice cream truck for us to scream orange cream #marketing #advertisingandmarketing

We're looking forward to hosting this event in March - if you're interested, we'd love to have you join us.

We are proud to share our new client partnership - McKinsey & Company. With their endless ability of critical thinking, we were immediately impressed by these brilliant team members' approach to work. With our design abilities, we're empowering thoughtful content with intentional creative.

It is SO hard to keep up with all the great events over the year! So we decided to track them. Here's our list of conferences in 2025 that you may want to attend. Let us know if we missed any that the advertising, marketing, and design community should know about... because we really hate FOMO. Are you looking forward to any events coming up? https://lnkd.in/gfGqb3nn #advertisingandmarketing #marketing

The year of January is nearly over! We're slipping in our monthly newsletter before we say hi to our girl February. Here's the scoop from this month: + Nearly 5,000 AI images were used in pre-production for the latest Travis Scott x Nike collab video + Calpak brings diverse age groups to their newest campaigns + Best Buy plans to launch a third-party marketplace + Coors Light creates a "case of the Mondays"... literally + Netflix is using their IP for family game night, offering new co-op games #marketing #advertisingandmarketing

In 2024, two team members - Miyu Jarrett and Shane Robinson - took time to attend conferences that interested them for their own personal development. Here's what they took away from their time at DDX '24 and the Art of Marketing Conference 2024. All team members at EFM have the opportunity to expand their skillsets whether through events, coaching, education, or whatever may pique their interest... and we love seeing how it influences their work after. #advertisingandmarketing #marketing https://lnkd.in/grq29ydx

We're happy to share our new client partnership - Lenovo (Worldwide). Their ability to make high quality computing hardware is one we believe in - especially since we own a few Lenovo devices ourselves. Through our expertise of retail technology, UI design, and project management, we're excited to help this team launch new digital experiences at retail. #marketing #advertisingandmarketing

We're excited to be supporting our friends at Dent The Future to bring AI thought leadership to our San Diego community. With amazing speakers, a startup showcase, and networking with major AI players, we are sure it will be a great event on Monday, January 27. (And you'll also see familiar EFM faces there!) #sandiego https://lnkd.in/g5jKnMyZ

As we close out the year, we have to send love and thanks to the crew. With all the change we've been experiencing, all the highs and lows we continue to maneuver through... we appreciate still looking forward to spending each work day together.