The world of immersive entertainment is evolving rapidly, and Cosm is at the forefront of redefining how fans experience live sports via its Shared Reality venues in L.A. and Dallas featuring immersive an 87-foot diameter LED dome and 150-foot-wide LED display. From courtside seats at the NBA Finals and World Series to front-row views of the UFC and Super Bowl LIX, Cosm pushes the boundaries of what it means to “be there” without physically being there. Now the company is taking on a variety of new challenges, including NASCAR’s Daytona 500 last month, the PGA TOUR’s PLAYERS Championship this week, and the NCAA Men’s and Women’s Basketball Tournaments beginning next week.
SVG sat down the?Devin Poolman, chief product and technology officer, Cosm, to explore how Cosm approached its first NASCAR event at Daytona, its expansion into golf at THE PLAYERS Championship, the company’s ambitious plans for March Madness, and how its proprietary technology is shaping the future of sports viewing both inside and outside its venues. From custom-built immersive lenses to innovative audio-capture techniques, Poolman discusses how the company’s technology not only serves the Cosm experience but also benefits leagues and broadcasters.
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