Gen Z buyers are digital natives who prefer compact vehicles. They rely heavily on digital platforms for their research. For more insights on Gen Z's vehicle buying preferences and how to best market to this generation, download the Gen Z marketing playbook https://lnkd.in/guDSvw87
Experian Automotive
信息服务
Schaumburg，IL 6,002 位关注者
Offering data-driven insights for automotive manufacturers, dealers, lenders, ad agencies/media and the aftermarket.
关于我们
Experian Automotive clients leverage our world-class automotive intelligence to better understand their markets, manage risk, and market to the right customers and keep them coming back. Automotive dealers, OEMs, lenders, ad agencies, and the aftermarket all utilize our data-driven insights to drive actionable results. We are the only primary source of consumer, credit, vehicle, and digital identity data assets under one roof. From AutoCheck? Vehicle History Reports to market reporting and advanced marketing solutions, we use our unique data and advanced analytics to help the automotive industry make more informed decisions.
- 网站
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https://www.ExperianAutomotive.com
Experian Automotive的外部链接
- 所属行业
- 信息服务
- 规模
- 超过 10,001 人
- 总部
- Schaumburg，IL
- 类型
- 上市公司
- 领域
- Automotive Data、Prospect Targeting、Auto Financing、Customer Data Management、Market Reporting- AutoCount、Automotive Marketing、Marketing Audiences、Vehicle History Reports、AutoCheck VHRs、OEM Marketing Solutions、Dealer Marketing Solutions、Aftermarket Marketing、Lender Marketing、Market Trends、Consumer Loyalty和Marketing Measurement
地点
Experian Automotive员工
动态
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Experian helped clients save $15 billion in fraud losses globally last year and we continue to invest in advanced fraud and identity solutions. Watch or read as our Chief Innovation Officer, Kathleen Peters, details how our focus on innovation and diversity ultimately helps the auto industry and other businesses reduce fraud losses. https://lnkd.in/gsPFczT6
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People first ?? We’re proud that Fortune and Great Place To Work? have honoured Experian as one of the World’s Best Workplaces? 2024.
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Two key findings from Experian’s Annual Identity and Fraud Report: 1. Consumers Want More Behavioral and Physical Analytics Verification 2. Businesses Recognize the Importance of Gen AI But There’s a Lack of Focus on Fraud Prevention For a quick summary of these trends, visit https://lnkd.in/gZKjswQY or download the full report at https://lnkd.in/g6zq4hGz
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Auto marketers - read Ad Age for more on precision targeting and measurement in the streaming era ??
Automotive marketers need specific deterministic data to optimize their ad campaigns, and precision targeting and clear measurement data are key. Read more from our Publishing Partner, Experian Automotive. #ad https://lnkd.in/g6d8vBjc
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Get all the used car financing trend highlights from our Q2 State of the Automotive Finance Market Report in this Used Car News Feature https://lnkd.in/gkyx5VXY
Experian’s Auto Finance Report Shows Shifting Trends
usedcarnews.com
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?? Precision targeting is more critical than ever for automotive advertisers. Don't miss our article in Ad Age, "How Auto Marketers Drive ROI With Precision Targeting and Measurement in the Streaming Era.
How auto marketers drive ROI with precision targeting and measurement in the streaming era
adage.com
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Product Manager: Experian Automotive - Helping Automotive OEM, Aftermarket, and Strategic Clients by Building Innovative Vehicle Insight Data.
Another year in the booth! Come stop by and say hi. We will be here all week! AAPEX Auto Care Association Experian Automotive
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Each generation has unique vehicle buying preferences and your strategies to reach each generation should reflect these preferences. The new marketing playbooks help you do just that. Read key insights from the latest reports on Gen Z, Millennials, Gen X, and Boomers and learn how to market to each generation. ??Gen Z https://lnkd.in/gJX8PcQq ?? Millennials https://lnkd.in/gJu-wzjm ??Gen X https://lnkd.in/g6uD573j ??Boomers https://lnkd.in/gAzpMzqJ
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While luxury and exotic vehicles still account for 73.4% of the EV market, the market share of non-luxury EVs rose to 26.6% in the second quarter of 2024, up almost 4% from 22.7% in Q2 2023. Read more on this trend in Auto Remarketing's feature of our latest Automotive Consumer Trends Report https://bit.ly/3YOSTz9
Experian report shows EV landscape shifting toward non-luxury models
https://www.autoremarketing.com