Exit Five

There are now 3,000+ B2B marketing pros that have joined our community. Why join a paid community like this? Here are two reasons our staff copywriter (cough Dave Gerhardt) came up with that you can show your boss: 1) Tap Into The Wisdom of 3,000+ B2B Marketers The Exit Five community has become one of the top resources for B2B marketing pros looking for a sounding board outside of work. You can post questions, join discussions on topics covering everything from hiring to strategy to internal marketing, and get feedback on vendors and agencies. Exit Five can be your sounding board. A community of B2B marketers who have been there or are doing the same things you are. 2) It’s Like A Library Of B2B Marketing Questions & Answers If you have a question about B2B marketing, it’s probably already been asked in the Exit Five community. In addition to posting questions and joining in on discussions, you’ll be able to flip through over two years of group history to help you find answers about everything from ABM to MQLs to budgets to everyone’s favorite marketing memes. You can join today at exitfive dot com

Events are back, baby. From small gatherings to large scale customer conferences, events are back in B2B marketing in a big way. But throwing events without a strategy is like burning money. Whether it’s hosting your first user conference, investing in a sponsorship booth at a tradeshow, or looking into hosting micro-events like dinners – you need a solid strategy to back up your investment. Dave sat down with event experts Stephanie Christensen (Zuddl) and Kristina DeBrito (Iterable) to break down how B2B marketers should be thinking about events in 2025. They cover: - How to track event ROI - How to get executive and stakeholder buy-in - What’s working in B2B events right now (and what’s not) - The right way to follow up after an event This episode is live now – just search Exit Five or B2B Marketing with Dave Gerhardt wherever you listen to podcasts.

??New Senior Designer job opportunity?? B2B content doesn’t have to be boring. If you’re a designer who can make it stand out—this job is for you. Ten Speed, co-founded by Nate Turner, is a remote agency helping B2B companies grow through SEO and content marketing. They know great design makes content more impactful, and now they’re hiring a Senior Designer to level up their brand (and their clients’). This role starts with more in-house work, then shifts to ~70% client projects. Big-picture brand thinking + hands-on execution. What you’ll do: ? Evolve their brand across web, social, and marketing materials ? Create blog visuals, infographics, social graphics, and web designs ? Build out new design services for B2B clients ?? $85k - $90k salary + solid benefits (health, 401k, PTO, summer half-days, home office stipend, wellness perks). ?? Remote (IL, MI, MN, NC, FL, TX, CO, ID only). Bonus points if you’ve worked in B2B, SaaS, or an agency. Find this and more B2B marketing jobs on the Exit Five job board ?? https://jobs.exitfive.com/

A simple but powerful mindset shift for better work-life balance: You can’t be great at everything all at once. Trying to excel in every area of life—work, family, health, friends—only leads to burnout. The key is knowing what matters most right now and giving yourself permission to focus there.

Most companies don’t have a copy problem. They have a messaging problem. Messaging is the foundation of great marketing. If your story isn’t landing with prospects (or could be sharper) it’s likely a positioning, clarity, or differentiation issue. Dave and Diane Wiredu ??, founder of Lion Words ??, break down how to master B2B messaging and copywriting, including: - The difference between positioning and messaging (and why most teams confuse them) - How to build a messaging strategy that *actually* resonates - The biggest mistakes B2B brands make with messaging and how to fix them - and more This episode is live now – just search Exit Five or B2B Marketing with Dave Gerhardt wherever you listen to podcasts.

Content is the game. Not just blogs, not just ranking for keywords, but the entire strategy behind how people find, engage with, and trust your brand. Great SEOs understand this. It’s not just about keywords. It’s about leveraging content in all its forms: podcasts, short-form, long-form, events, transcripts, articles, AI-driven search, etc. SEO and content strategy are more intertwined than ever. And with AI, there’s never been a better time to be in the game. Catch this conversation with Dave and Ross Hudgens from the Siege Media podcast - now available on our channel too. Listen to the full episode wherever you get your podcasts, just search Exit Five or B2B Marketing with Dave Gerhardt.

Tonight we’ll be in Boston hosting a meetup for 150 B2B marketers. A room full of top marketing leaders, meaningful conversations, and plenty of opportunities to swap ideas, make new connections, and walk away with something valuable. Here’s a look at what people took away from our last event in Austin. ?? See you tonight.

Does your content provide real value beyond the basics? Are you showcasing actual expertise and credibility? Is your page optimized for a seamless user experience? Is your content written for people first, not just search engines? If you want your content to rank, start by asking yourself these questions. Rita Cidre (Semrush), Ross Simmonds (Foundation Marketing & Distribution.ai), and Tom Whatley (Grizzle) break down all things SEO and share data-driven strategies to improve rankings, content, and conversions. Catch this full conversation wherever you get your podcasts - just search Exit Five or B2B Marketing with Dave Gerhardt.

What’s Happening Inside Exit Five in March ?? March 13 @ 1PM ET | Marketing Therapy Session with Sylvia LePoidevin, CMO at Kandji (CMO Club Only ??) Join us for a CMO Club Marketing Therapy Session with Sylvia LePoidevin, who joined Kandji as employee #4 and helped grow it into a market leader with an $850M valuation. This live, interactive session is designed to help you tackle your toughest marketing challenges with honest, no-BS advice. ___ March 17-21 | Get Your Video Testimonials Audited + AMA on Testimonials We’re bringing Alexander Ferguson, Founder & CMO of TeraLeap, into the community to audit your video testimonials async and give tactical feedback on how to make them more compelling. This is your chance to get expert insights on how to make your testimonials more persuasive and impactful. ___ March 20 @ 12 PM ET | ?? Exit Five Q1 2025 Book Club: Ogilvy on Advertising For this session, we’ll dive into Ogilvy on Advertising - the classic guide to the art and science of advertising from the legendary David Ogilvy. Whether you're new to the book or revisiting it for inspiration, we'll discuss its timeless lessons and how they apply to modern B2B marketing. ___ If you want to be a part of these events, go to the Exit Five website and start a trial for our paid community. You'll get access to the whole community; thousands of posts and two years of content. And you can cancel after 7-days without paying us a dollar. ?? exitfive.com

To win in the long run, you have to be the king or queen of your category. If your current category locks you into second or third place, you either need to find a way to take the top spot or carve out a new category that forces buyers to see you differently. But making that move isn’t easy. How do you actually reposition your company to lead or create an entirely new space? Dave sits down with Melton Littlepage, CMO at 1Password, to talk about how they created and now dominate their category in cybersecurity. They cover: - Why category leadership is critical and how to position your company as #1 - How enterprise marketing, brand-building, and demand gen work together to drive growth - How 1Password is expanding beyond password management to create a new category Search Exit Five or B2B Marketing with Dave Gerhardt wherever you get your podcasts to listen now.