ExecHero, Inc.

Happy Thanksgiving! Today, as we gather with loved ones and reflect on what truly matters, we want to take a moment to say how grateful we are for you. Your trust, support, and engagement fuel everything we do. Whether it’s helping you close the deal of your dreams, providing insights to sharpen your skills, or simply being part of your journey—serving this community is an honour we don’t take lightly. This Thanksgiving, we’re reminded that success is sweeter when shared. Here’s to growth, learning, and all the opportunities ahead! Thank you for being part of this journey with us. With gratitude, Rob and the entire ExecHero Team

When your prospect raises doubts… ?...it means they’re engaged. Objections are signals—showing you’re close to a “yes.” But here’s the catch: You need to respond in a way that matches their buyer type. ? Alex the Entrepreneur Alex is fast-paced and driven by results. What’s holding him back? Fear of missing out. What to say: “Alex, this opportunity is for people ready to act now. I’d hate for you to miss the edge this could give you.” ? Jordan the Analyst Jordan wants certainty. His objection stems from unanswered questions. What to say: “Jordan, let’s go through the specifics together. I can provide all the data you need to make a confident decision.” ? Taylor the Connector Taylor needs to feel seen and supported. Her doubts often come from emotional hesitation. What to say: “Taylor, I completely understand. Let’s go over any questions you have—I want you to feel 100% comfortable.” The secret? Objections aren’t hurdles to overcome... ...they’re bridges to build. When you address concerns in their language, you turn doubts into trust. Tomorrow: How to transform lingering doubts into decisive action. Don’t miss it.

They’re not ignoring you... You’re ignoring them. ?? Every buyer speaks a different language. Miss it, and you miss the sale. Let’s decode the 3 buyer archetypes—so you know exactly what to say: ? Alex the Entrepreneur Alex is quick, high-energy, and hates delays. He’s all about impact—fast. Speak his language: “Imagine the results...” “Here’s how to get ahead now...” Example for Alex: “Alex, this is for people who move quickly and make things happen. Imagine being ahead while others are still figuring it out.” ? Jordan the Analyst Jordan loves data, proof, and a well-thought-out plan. Without details, he won’t move an inch. Speak his language: “The numbers show...” “Here’s the data behind it...” Example for Jordan: “Jordan, clients using this approach saw a 27% increase last year. Let me show you exactly how it works.” ? Taylor the Connector Taylor values trust and relationships. She needs to feel supported and understood. Speak her language: “Picture this...” “What feels right for you?” Example for Taylor: “Taylor, imagine feeling completely supported every step of the way. That’s exactly what we’re offering here.” The takeaway? Connection sells. When you adapt your words to their mindset, ...you’re not just pitching—you’re speaking to them. Next post: Turning objections into trust. Don’t miss it.

Which buyer type are you talking to? ??? Not all buyers think alike. And if you don’t know who you’re speaking to... your pitch could fall flat. Meet the 3 buyer archetypes: ? Alex the Entrepreneur ?? Bold, fast-moving, and outcome-driven. ?? Jumps straight into big-picture questions: “What’s the ROI?” “How quickly will I see results?” How to connect with Alex: “Alex, this could cut your turnaround time by 40%, giving you a serious edge over competitors.” ? Jordan the Analyst ?? Detail-oriented and methodical. ?? Wants proof, facts, and a clear plan: “Can you walk me through the features?” “Do you have case studies to back this up?” Build trust with Jordan: “Jordan, here’s a detailed breakdown of how this works and a case study showing similar results in your industry.” ? Taylor the Connector ?? Values relationships over features. ?? Cares about your story as much as your solution: “Why do you do what you do?” “What made you choose this path?” Win Taylor’s trust: “Taylor, I’ve always been drawn to work that makes a real difference. It’s why I chose this path, and I feel confident this could be a valuable solution for you too.” Here’s the secret: Tailor your approach to match the buyer type in front of you. The results will speak for themselves. Next up: How to craft statements for each archetype that builds instant trust and connection. Stay tuned.

?? Black Friday Sale: Your Success Story Starts Here ?? If you’ve been following me for a while, you know I almost never run sales. But this Black Friday, I’m making an exception—and you won’t want to miss it. Here’s what’s possible when we work together: ?? Alex tripled his revenue in just 3 months—without spending a penny more on ads. He scaled from nearly zero to $100k+ cash collected and $300k+ total revenue in a single month. ?? Lacy closed a $14,500 deal after just ONE call with me. ?? Hannah more than doubled her high-ticket sales by using the strategies I teach. Now it’s YOUR turn. For Black Friday only, I’m opening a very limited number of private 1:1 coaching spots at an exclusive rate I’ve never offered before. Here’s what you’ll get: ? A custom roadmap to scale without spending more on ads. ? Proven sales strategies to close bigger deals, faster. ? 1:1 guidance tailored to YOUR goals. But this deal is first-come, first-served—and when the spots are gone, they’re gone. ?? Comment YES! below to book your call and learn how we’ll create YOUR breakthrough. ?? Don’t wait. This offer ends fast, and I may never run it again. Let’s make YOUR success story the next one I share. Ready?

The one rule that changes every sales call… ? Match their pace and tone. Every buyer has a rhythm… Too fast for a careful thinker? They’ll feel rushed. Too slow for someone decisive? You’ll lose them. Let’s break it down: Alex ? Quick, high-energy, and hates delays. ? If you over-explain, he’ll check out. Speak his language: “Alex, imagine seizing this opportunity before others catch on. This could be a game-changer for your business.” Jordan ? Analytical, methodical, and detail-driven. ? Fast talk feels rushed; she wants thoughtful explanations. Tailor your words: “Jordan, based on past performance, we’re seeing a consistent trend that indicates solid returns. Let me walk you through the numbers.” Taylor ? Relational, values trust over speed. ? Warm, conversational tones win here. Build connection: “Taylor, this isn’t just about results. It’s about creating a long-term partnership that supports your goals every step of the way.” See the difference? When you match their pace and tone, you build trust, connection, and momentum—every time. Next up: How to identify a buyer’s style in the first 3 minutes of the call. You’ll never have to guess again.

They’re close to saying “yes”… but then, last-minute doubts sneak in. ?? ? How do you move them from hesitation to commitment? Enter the ‘Final Nudge’ Close. It’s about blending empathy with a touch of urgency. Ask Mike: “What if you’re standing here a year from now, still facing the same problem? What if this step—today—is the one that changes everything?” With this, he feels both your understanding of his hesitation… …and the weight of what’s at stake. People often need a final nudge. Not a push, but a gentle reminder of why they started. When you acknowledge their concerns while reigniting their vision... ...you shift them from hesitation to commitment. ?? Final Thought: Curious about tailoring this for different buyer personalities? There’s a deeper level of sales mastery waiting... Let me know if you’d like a series on that next!

Now that Mike’s leaning toward a solution... ?? it’s time for him to see beyond today. You ask: “Can you imagine how different things will be... when your sales funnel is automated, conversions up by 30%?” ? That’s future pacing. The goal? Anchor his decision in the payoff. The clearer his vision, the stronger the pull... ...Because people move faster... when they see their success. But there’s one last piece. What if he still hesitates? Tomorrow, we’ll dive into handling those final, last-minute objections. ?? Teaser: The closing framework that turns hesitation into a “yes.” Don’t miss it.

“Mike didn’t believe it before... So, what changed?” ?? Now, he’s leaning in, ready to listen... But belief alone doesn’t get him to act. ? The solution? Remove the risk. Mike’s been burned before... He needs a reason to trust. This time, you give him security. You say: “We’ve built a step-by-step roadmap... proven by others in your industry.” ? And it’s backed by a guarantee. Now Mike thinks, If it worked for them... why not for me? It’s not just about the outcome. It’s the support, the journey. He knows he won’t be alone. Tomorrow, we’ll tap into his long-term vision... The one that makes action today feel like his only option. Teaser: How do you spark future-driven excitement that makes “yes” feel inevitable?

“People support what they create.” – Jack Stack ? There’s a reason top closers keep quiet when they could share the answer. Because the truth is... people value solutions they feel they own. Imagine your prospect as a puzzle master. They’re staring at a scattered picture but need help finding the edges. Instead of handing them the final piece, you guide them. ? “What’s missing in your current strategy?” ? “How would a perfect system look to you?” Each question shifts their mind... from problem-focused to solution-focused. And in that shift, something magical happens. They move from listening to believing. Now, they aren’t just hearing your words... ...they’re feeling a sense of ownership. Imagine this: You’re not just handing over the answer... You’re helping them uncover it on their own. Stay tuned… Next, we’ll explore how to build on this spark and help them take action.