ExchangeWire

In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Josh Rosen, president of Hotspex Media to discuss the latest in media, marketing, and ad tech. They examine what the future could look like for Google as pressure from the DOJ ramps up*, the looming social media ban for under 16s in Australia and how this could affect other regions, as well as Amazon's new app which operates with lower prices and longer waits for shipping. *This episode was recorded before the DOJ published its proposed remedies for Google's monopolistic practices. You can find an analysis of the proposed action?here. https://lnkd.in/d3jbVXug #Amazon #Australia #Google #Legislation

?? Mediaocean to buy Innovid for $500m, the Daily Mail publisher invests in AI startup Prorata, and a rising number of MFA sites cause trouble for advertisers

JCDecaux has recently partnered with ExchangeWire to produce a definitive guide to programmaitc DOOH (pDOOH) featuring eight case studies from brands including Lucozade, Maltesers, Dell, and Costa. In this episode of Life in Programmatic DOOH, Philippa Evans, Head of Programmatic Operations at JCDecaux UK is joined by John Still, Head of Content at ExchangeWire to discuss the many proven benefits of pDOOH. Listen to the episode to discover how pDOOH can help you to boost brand awareness, grow return on investment, and form part of a modern, privacy, marketing strategy. Listen to the podcast here: https://okt.to/3s51na #programmatic #pDOOH #audiencetargeting #performancemarketing #brandmarketing

Nano Interactive, a leader in intent-driven planning and targeting, has announced that it has reached more than 60 Intent Personas on its proprietary LIIFT? platform, detailing the impact so far of this unique product, a year on from launch.? https://lnkd.in/eHhPA5rf #Targeting #Media #Research

?? In this MadTech Daily Extra, Dot dives into the DoJ's proposed remedies after Google was found guilty of monopolistic practices. Further reading: Mat Broughton's analysis of the DoJ recommendations (link in comments)

In this MadTech Podcast Special, Kate Miller joins John Still to discuss the state of the programmatic industry. Kate has over 14 years experience at brands like HELLO!, Spaceback & Mail Metro Media. Tune in as Kate and John discuss: - The major challenges Kate expects to see across the industry in 2025 - The major innovations occurring in CTV, publishing, DOOH etc - What AI can really do at a foundational level https://lnkd.in/ez8nvQVk #AdTech #Predictions #Programmatic

The US DoJ has published its proposed remedies after Google was found guilty of monopolistic practices. What does it mean for the media and ad tech industries? ExchangeWire research lead Mat Broughton takes a look... #adtech #google #DoJ Link in comments

Amplified Intelligence has announced the appointment of industry stalwart,?Barry Cupples,?as Advisor to its Board and the Enterprise Sales team. https://lnkd.in/eh3rKz_R

In a significant move to revolutionise podcast discovery,?NumberEight, the trailblazing ID-less data platform, alongside?Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape by integrating NumberEight's sophisticated audience intelligence with Barometer's extensive contextual and brand safety data.? https://lnkd.in/e4qvA9qV #BrandSafety #BrandSuitability #Partnership #Podcast

Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency?Dentsu Japan International Brands * (DJIB) to conduct a study to assess and understand the reality of digital attention in the Japanese market.? https://lnkd.in/eKkmHq7X #Attention #Digital #Japan #Research