Exact Customer

The Wicked Witch Is Dead! The Eleventh Circuit has vacated the FCC's "1:1 consent rule" under the TCPA. Here's what this means for our industry: Key Points: The "prior express written consent" for autodialer or pre-recorded voice calls/texts no longer requires consent from one seller at a time on a medium related to the call's substance. Companies can continue lead generation and calling practices as before, with some caveats, meaning they do not need direct One-to-One consent. The court ruled that the FCC exceeded its statutory authority, as the TCPA only requires "prior express consent," not additional restrictions. Implications: Consent can be obtained for multiple entities simultaneously if properly disclosed. Consent can be gathered on mediums not directly related to the call content (e.g., mortgage calls consent on an insurance website). The ruling emphasizes "clear and unmistakable" consent to receive robocalls. While this decision provides more flexibility for marketers, it's crucial to remain vigilant about consent practices and potential scrutiny of lead forms with long lists of marketing partners. This ruling marks a significant development in TCPA compliance. As always, stay informed and adapt your strategies accordingly! #MarketingNews #TCPAUpdate #ExactCustomer

Are you guilty of the "laptop shield" or the "smartphone scroll" during meetings? It's time to talk about the elephant in the room – or should I say, the devices on the table! ?????? Here's why ditching the screens during meetings is a game-changer: 1. Supercharge your focus: Studies show that the mere presence of phones or laptops, even when turned off, reduces cognitive power and critical thinking. By going device-free, you're unlocking your brain's full potential! 2. Boost productivity: Employees spend a whopping 37% of their time in meetings, with 25-50% of that time wasted. 3. Enhance collaboration: Eye contact and engaged body language improve empathy and participation among team members. It's amazing what happens when we actually look at each other! 4. Shorten meeting times: Less distraction = more efficient discussions. You might just win back some of those 720 work hours lost to distractions each year. 5. Prepare and agenda and stick to it: A well-structured agenda not only provides a roadmap for the meeting but also encourages participant preparation, increases accountability, and helps maintain professionalism, resulting in more productive and purposeful gatherings that respect everyone's time and contribute to organizational goals. Challenge: For your next meeting, try a "device-free zone" policy. You might be surprised at how much more you accomplish when everyone's truly tuned in. Who's ready to break free from the screen and dive into more productive meetings in 2025? Share your thoughts below! ?? #ProductiveMeetings #WorkplaceProductivity #DigitalDetox

The Rise of AI in Performance Marketing: Revolutionizing Strategies for Success Artificial intelligence is transforming the performance marketing landscape, ushering in a new era of efficiency and effectiveness. Here's how AI is reshaping our industry: Enhanced Targeting AI algorithms analyze customer data to identify segments and personalize marketing efforts. This results in higher engagement and conversion rates as customers receive tailored messaging that resonates with their preferences. Automated Optimization AI-powered tools like Google's Performance Max campaigns use Smart Bidding to automatically adjust ads in real-time, maximizing conversions across multiple channels. This automation saves time and resources while improving campaign performance. Deeper Insights Machine learning models help predict future customer behaviors based on historical data, allowing marketers to tailor campaigns and focus on high-conversion periods. This predictive capability enables more strategic decision-making and resource allocation. Impressive Results Companies leveraging AI in their performance marketing efforts have seen remarkable outcomes: ? Chase experienced a 450% increase in ad click-through rates using AI-generated copy ? Novo Nordisk saw a 14% increase in email click-through rates and a 24% increase in open rates with AI-optimized subject lines ? Interactive Investor significantly reduced customer acquisition costs through AI-powered PPC optimizations. As AI evolves, its impact on performance marketing will only grow. Marketers who embrace these technologies now will be well-positioned to stay ahead of the curve and drive exceptional campaign results. What's your experience with AI in performance marketing? Share your thoughts below! #PerformanceMarketing #ArtificialIntelligence #MarTech #DigitalMarketing #ExactCustomer

?? The Marketing Funnel is Flattening: Why Last Click Attribution Still Matters Exciting times in marketing! A recent study shows 82% of brands are moving away from the traditional linear marketing funnel, blending brand and performance strategies. But don't write off last-click attribution just yet! Here's why last-click attribution remains valuable in this evolving landscape: Clear ROI: It provides a straightforward measure of which channels are driving conversions. Quick Insights: Offers immediate data on what's working, allowing for agile campaign adjustments. Performance Focus: Helps optimize bottom-of-funnel tactics crucial for conversions. Simplicity: In a complex multi-channel world, it offers a clear, easy-to-understand metric. Budget Efficiency: Allows precise allocation of resources to high-converting channels. While the flattening funnel encourages a more holistic view, last-click attribution still plays a vital role. It's not about choosing one method but using last-click alongside other attribution models for a comprehensive understanding of your marketing efforts. Smart marketers are finding ways to leverage last-click data within broader attribution strategies. How are you balancing last-click with other attribution models in your campaigns? Share your success stories or challenges below! ??#MarketingAttribution #PerformanceMarketing #DigitalStrategy #ExactCustomer?

As we look ahead to 2025, the marketing landscape is evolving rapidly. Here are the key trends that will drive growth: 1?? AI-Powered Personalization: Tailored content experiences at scale 2?? Voice & Visual Search: Optimizing for the way people actually search 3?? Interactive Content: Engaging audiences through dynamic experiences 4?? Short-Form Video Dominance: Capturing attention in seconds 5?? Hyper-Local Targeting: Reaching customers at the right place and time 6?? Omnichannel Integration: Seamless experiences across all touchpoints 7?? AI Chatbots: Real-time, personalized customer interactions 8?? Sustainability Focus: Aligning with consumer values 9?? Data Privacy Emphasis: Building trust through transparency ?? Immersive Technologies: AR/VR for enhanced brand experiences Is your marketing strategy ready for 2025? It's time to adapt and innovate!#MarketingTrends #DigitalMarketing #FutureOfMarketing #AI #CustomerExperience

Congratulations to Gail Cardozo, Exact Customer’s new Marketing Director! Gail brings years of diverse marketing expertise spanning technology, entertainment, home services, and e-commerce. Exact Customer is a software-enabled digital performance marketing agency with a focus on the needs of the home services market. Thank you to the entire team at Exact Customer for collaborating with us throughout the search. (Placement by Eric Guajardo and Sam MacKinnon) All Clients and Roles →?https://bit.ly/3PPDMy7 Client Testimonials →?https://bit.ly/3b96Py0 RevelOne Recruiting Services →?https://bit.ly/3PWaE8a