Evolusen

Influencer marketing has become essential for hotels aiming to boost visibility and attract new guests. In Evolusen's latest blog, we explore: ? Current approaches: How trade-only stays remain popular but are evolving? ?? Emerging trends: Why more hotels are moving beyond free stays to paid partnerships? ? Selection criteria: Finding the right influencers based on authenticity and engagement, not just follower count? ?? Future outlook: How hotels that adapt to new influencer marketing models will see greater success Check out the full article here: https://lnkd.in/g6E2Mdm5 At Evolusen, we're helping hospitality brands navigate these changing influencer landscapes. Is your property mainly relying on trade-only collaborations, or are you exploring these newer approaches? #influencermarketing #hospitalitymarketing

We are excited to announce our partnership with Tulsa Regional Tourism! The official destination marketing organization for the Capital of Route 66?, Visit Tulsa is food, events, coffee, breweries, attractions, sports, districts, seasons + so much more. We can't wait to see Tulsa through the lens of our network of vetted travel, lifestyle, and foodie influencers! #influencermarketing #destinationmarketing

Big thank you to Jennifer Glatt, M.A., and the Mint Pillow Newsletter for the feature! ?? Influencer marketing has become essential for hotels to reach and engage with potential guests. In this newsletter, I discussed: ? The benefits of hospitality brands working with influencers ?? How to know when your brand is "big enough" to warrant influencer involvement ? Common challenges that hotels face with influencers ?? How influencer marketing in hospitality has changed and where it's headed At Evolusen, we’re making that process more efficient and authentic for hospitality brands. Check out the feature here: https://lnkd.in/gSvKkSgB Influencer marketing is here to stay—are you ready to take full advantage of it? #influencermarketing #hospitalitymarketing

My post last week on "Can you spot the real influencer?" was actually a trick question because all the posts were fake! Behind the scenes, these so-called influencers are just buying fake followers and engagement. And the craziest part? It's cheap and easy (check out the second-to-last slide to see for yourself). The kicker? Instagram posts 2–5 are all from influencers who actually collaborated with hospitality & travel brands. This is exactly why influencer vetting needs to go beyond surface-level metrics. Want to know if the influencers you are working with are buying fake followers and engagement? Let's talk. #InfluencerMarketing #HospitalityMarketing #DestinationMarketing

Can you spot the real influencer? Many people say fake influencers are easy to spot. Most of those comments mentioned obvious stats, like an account with 30k followers but 6 likes. Those are super obvious, no doubt! But not all fakes are that obvious. Take a look at the images below. Can you spot the real influencer? Drop your guesses in the comments! The reality is, most influencer vetting still relies on publicly available stats—just like the ones below. But is that enough? ?? #InfluencerMarketing #HotelMarketing #DestinationMarketing

Please stop working with fake influencers! I recently met a "travel influencer" at a networking event. She talked about working with over 100 travel brands in the last couple of years and what she got to do during those collaborations. Then came the bombshell: she and 30+ of her influencer friends all use growth services (aka buying fake followers and engagement) to land these partnerships. She applied to Evolusen - but her numbers told the real story - and we denied her application. We see this - fake influencers lying to travel brands for free stays, trips, and payment - way too often. And it's one of the main problems we are helping combat by showing you what these fake influencers are doing to gain your trust. This isn't just a small-brand problem. It's happening to global names like Marriott, Accor, and tourism boards around the world. If you have ever wondered why your influencer marketing strategy is not working, then it's time to really look behind the curtain with Evolusen #HospitalityMarketing #InfluencerMarketing #DestinationMarketing

Influencer marketing is a powerful and cost-effective strategy for hotel marketers looking to standout from your compset, build trust, and increase bookings.?Check out our newest blog on Evolusen "Why Influencer Marketing is Crucial for Hotels (With Stats)" In this post, we cover: ?? The impact of social media on travel decisions ?? How influencer-driven content builds credibility and trust ?? How to get started Check out the full blog here https://lnkd.in/g7K2h7zA ?? #influencermarketing #hotelmarketing

We are excited to announce our partnership with Visit Huntington Beach! The official destination marketing organization of Huntington Beach, Surf City USA?. One of Southern California's premier coastal destinations, Huntington Beach is the ideal location for a California family vacation, active outdoor adventure trip, or relaxing weekend getaway. We can't wait to see the Surf City through the lens of our network of vetted travel, lifestyle, and foodie influencers! #influencermarketing #destinationmarketing

We are excited to announce our partnership with Rustic Root! Rustic Root's restaurant and rooftop bar in Downtown San Diego offers New American cuisine options, original craft cocktails, and fresh local ingredients. The concept behind Rustic Root is simple: Create the kind of neighborhood place you can eat at every week and never get tired of going back. We can't wait to see the restaurant through the lens of our network of vetted travel, lifestyle, and foodie influencers! #influencermarketing #restaurantmarketing

We are excited to announce our partnership with The Westin La Paloma Resort & Spa! An AAA Four-Diamond hotel in the middle of the Sonoran Desert that was voted a Top Resort by Condé Nast Traveler readers. The resort has staggering views of the Catalina Mountains, five outdoor pools with cabanas, chaise lounge chairs, shimmering waterfalls, a Jack Nicklaus Signature Golf Course, and a wellness massage at the world-class La Paloma Spa & Salon. We can't wait to see the property through the lens of our network of vetted travel, lifestyle, and foodie influencers! #influencermarketing #hotelmarketing