At Evoke, we’ve redefined the agency model. As a top tier boutique agency with locations in the Midwest and West Coast, our team delivers a nimble, efficient and effective approach for brands large – and small. We use data to inform strategy, strategy to inform creative and creative and targeting to achieve business results through social media, influencer marketing and public relations. It’s the only way to drive omni-channel success in today’s noisy marketplace.
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Executive visibility and thought leadership are the strongest credentialing tools for your organization’s growth and business development. An executive with a vocal point of view will attract like-minded leaders both for internal development and partnerships. –Monica Hickey,?The Evoke Agency
Another Fast Company Executive Board collaboration to support the 'do we need PR' discussion for businesses of all sizes.
While a big following may seem like the key to going viral, true success is all about engagement! ? It’s not just about the number of followers. Likes, shares, and watch time determine how far your content spreads. Likes help boost your content among followers, while sends help it reach new audiences. So instead of chasing numbers, focus on creating valuable content that sparks conversations and encourages shares. Build meaningful connections, and the rest will follow!
We're #hiring a new Senior Account Executive - PR & Social Media in Madison, Wisconsin. Apply today or share this post with your network.
The Evoke Agency is looking to bring on a Senior Account Executive to build out a new portfolio supporting Ellen Barrett's team. Traditionally we don't have senior roles available but as part of our future planning we're looking to elevate our current talent and support with someone who wants to be scrappy and execute big ideas for big clients for reactive social and PR opportunities. Marissa (Monett) Casper Jeffrey Craig Lunnen Jenna Mytton Joshua Landowski Kelly Ehlers
Long-term influencer relationships aren’t just about content—they’re about building trust, creating authentic engagement, and amplifying brand presence. In her latest article for Forbes Agency Council, Kelly Ehlers, Founder of The Evoke Agency, shares: 1. How to strategically approach influencer partnerships 2. The key to balancing creative freedom with brand messaging 3. Tips for maximizing content across multiple channels Ready to take your influencer strategy to the next level? Read the full article here: https://lnkd.in/daGnafiV #InfluencerMarketing #BrandStrategy #ContentMarketing #Forbes #TheEvokeAgency #BusinessGrowth #MarketingStrategy #InfluencerPartnerships
The top three signals that matter most for ranking are watch time, likes, and sends—so keep a close eye on them in your insights! When analyzing performance, focus on average watch time, likes per reach, and sends per reach. According to Adam Mosseri, likes carry more weight for content reaching your followers, while sends matter more for content reaching new audiences. If your non-followers are engaging, that’s a great sign your content has organic reach potential! ???
CREATE MILESTONE MOMENTS TO LEVEL UP A GREATER BRAND STORY. Consistency is key. Your PR messaging strategy should tell a consistent story. Tentpole or milestone moments support and level up to a greater brand story. This should be through your social, earned, and paid media. –?Monica Hickey, The Evoke Agency
13 tips to elevate your brand reputation with clarity and confidence.? Read more at https://lnkd.in/erbsNntg from Camille Preston, PhD, PCC, of AIM Leadership, LLC, Shannon Tucker of Next PR, Shayne Fitz-Coy of Sabot Family Companies, Marina Cvetkovic of Heimann Cvetkovic & Partners, Maury Giles of Material, Tom Shapiro of Stratabeat, Inc., Krishnan Venkata of LatentView Analytics Corporation, Monica Hickey of The Evoke Agency, Asad Khan of LambdaTest Inc, Travis Schreiber of erase com, Jay Steven Levin of WinThinking, Bala Sathyanarayanan of Greif, and Andrew Graff of A&G (Allen & Gerritsen)
A strong, engaged team is key to long-term success. At Evoke, we focus on creating an environment where employees feel supported, motivated, and empowered to grow. From clear career pathways to our revenue-sharing model, we’re committed to building a workplace that values innovation, collaboration, and well-being. Read more about how we promote employee retention in Fast Company: https://lnkd.in/eCjD3Auk #Leadership #WorkplaceCulture #EmployeeEngagement #MarketingAgency
The Evoke Agency is proud to welcome Newman's Own to our client roster! Our leadership team is excited to partner with this purpose-driven brand that has donated over $570 million to charity since 1982. We'll be supporting Newman's Own across PR, influencer marketing, and social media channels to amplify their mission of great food for a great cause. #NewClientAnnouncement #AgencyPartnership #PurposeDrivenBrands #NewmansOwn
Ready to level up your Instagram content in 2024? ?? Instagram just rolled out game-changing updates: Rectangle Grid layouts, Extended Reels, and enhanced social sharing capabilities. These tools open up fresh possibilities for brands and creators looking to boost engagement. Have you explored these features yet? #InstagramUpdates #SocialMediaMarketing #DigitalStrategy