Evidenza

Why B2B is anything but boring As I reach 150 episodes one of the pleasant surprises has been how popular B2B is. If I am honest I was slightly worried whether B2B might be a niche for the podcast but the opposite has been true. A lot of business gets done B2B but from a marketing perspective there isn't that much best practice out there which is why I am delighted to have got some of the world's top B2B CMO's on Uncensored CMO Here are 5 to check out ?? Rebecca Hirst is the CMO of EY and we compare B2B with B2C from her experiences at Coke, Samsung and now EY ?? Jon Lombardo & Peter Weinberg spent 10 years at Linkedin's B2B Institute and are now shaping the future of B2B marketing with Evidenza ?? Antonia Wade is the CMO of PwC and has quite literally written the book on B2B and shares her wisdom here. This is the 5th most downloaded episode ever. ?? Colin Fleming know's a thing or two about speed having started as a Red Bull racing driving he led brand for Salesforce and is now at ServiceNow ?? Michelle Taite is another B2C marketers turned B2B with some incredible experience on New Balance, Dove and now Intuit Mailchimp All these episodes are amongst the most popular ones on Uncensored and are packed with real insight into the world of B2B marketing And tomorrow I realise a new episode with a surprise B2B marketer being interviewed by one of the former guests below ..... Links to episodes in the comments Kerry Collinge James M.

A new B2B playbook for brand-led growth. With synthetic data, AI can impersonate any kind of category buyer – ‘impersonas’ – giving B2B marketers access to the customer on demand. Peter gave me a demo the other day and I’m dying to get my hands on Evidenza. The future is now ?? https://lnkd.in/e-jrnwFJ

For many B2B + B2C brands, the next three months are the most important time of the year. The number of in-market buyers swells, as businesses plan for the year ahead and consumers celebrate the holidays. How do you win during the make-or-break sales season? And do the same principles apply for big and small brands? That’s the subject of our newest report, “How To Grow Your Brand.” It’s a partnership between Intuit Mailchimp and Evidenza, featuring some of the brightest minds in the marketing industry, like Les Binet and Mark Ritson. ?If you’re in-market for some contrarian thinking, download the report today. PS: Hope you enjoy our cinematography, we hired Francis Ford Coppola to film this, at great expense.

Teneo is pleased to announce a new partnership with Evidenza, the leading AI-powered market research platform. The partnership combines Teneo’s reputational and go-to-market insights with Evidenza’s pioneering use of generative AI to conduct dynamic, “on-demand” market research with B2B customers at scale. Read more: https://hubs.li/Q02RDzMc0 #AI #MarketResearch #B2B #MarketingPersonas #CMO

New York-based startup Evidenza, which has been in stealth mode since January, is building a strong case for using artificial intelligence to upend the entire market research process. “Whereas traditional market research tends to be slow and expensive, especially when you’re going after hard-to-reach audiences like CEOs, synthetic research is the alternative—it’s fast, it’s affordable,” said Peter Weinberg, one of Evidenza’s three co-founders.