EvettField Partners Pty Ltd

Are you the business owner or leader of a mid-sized B2B organisation in Australia or New Zealand? Are you looking to improve your competitive position? Get in touch with EvettField at https://lnkd.in/eVJYGT8z

Uncovering the Invisible Buying Committee?: A Strategy for Manufacturing and Distribution Businesses For multi-generational, mid-sized B2B organisations in Australia and New Zealand, particularly in manufacturing and distribution, understanding buyer behaviour can be challenging. Many focus solely on decision-makers like procurement or project managers, assuming their approval is sufficient. Yet, real influence often lies with a broader group—the Invisible Buying Committee?. EvettField developed the Invisible Buying Committee? to help businesses recognise and influence all decision-makers in a sale. These hidden influencers play a crucial role in the buyer’s journey, even if they aren’t directly involved in negotiations. Case Study: The Hidden Influencers A mine site planned to upgrade its service truck fleet. The vendor’s main contact was procurement, who focused on price and specifications. But other stakeholders—such as operations, safety, maintenance, and finance—all had significant influence. The operations manager was concerned with downtime, maintenance prioritised ease of service, and finance considered total cost of ownership. While procurement led the interaction, 80% of decision-making power lay with other departments. Without addressing their needs, the deal could easily have fallen through. How to Uncover Your Invisible Buying Committee? 1. Map the Organisation: Identify departments beyond your main contact, such as operations, finance, and engineering. 2. Address Their Pain Points: Tailor your messaging to each stakeholder’s concerns. 3. Build Relationships Across Stakeholders: Engage with influencers by directing marketing efforts to their priorities. 4. Track the Decision Journey: Observe how departments interact with your offer. 5. Leverage Segmentation: Use market segmentation to anticipate which departments may be involved. Why This Matters Ignoring the Invisible Buying Committee? risks losing deals. Even if your main contact likes your offer, lack of buy-in from other influencers can stall the deal. Addressing the needs of all stakeholders secures sales and builds long-term departmental relationships. Elevate Your B2B Sales The Invisible Buying Committee? is a strategic approach to B2B sales. Engaging hidden decision-makers improves your success rate. EvettField has helped businesses crack this code, driving predictable, profitable growth. Ready to find your Invisible Buying Committee?? Set up a free 30-minute discovery call: https://hubs.la/Q038JDxr0 #B2BBusiness #InvisibleBuyingCommittee? #StrategySnapshots?

?? Capture Your Clients’ Experiences with EvettField! Interested in sharing your clients’ success stories? EvettField can help you create impactful testimonial videos that connect with your audience. https://hubs.la/Q038JVSx0 #B2BInsights #StrategicGrowth #TestimonialVideo

Are you the business owner or leader of a mid-sized distribution or manufacturing business in Australia or New Zealand? Are you seeking new ways to drive revenue, margin, and market share? Do you feel that you have a unique product, selling proposition or value proposition that is either not: - effectively communicated by your sales team or; - properly understood by your customers? Finally, do you have a committed leadership team, an aggressive growth target, and a deadline? If all of the above sounds like you, follow our company page EvettField or get in touch with Michael Field Our promise to you is that if we can’t help you map a plan to achieve your business goals, we will refer you to a trusted partner from our Approved Supplier Network who may be a better fit for your needs. Book a FREE* initial 30 minute consultation for qualifying customers. https://hubs.la/Q038Jyhc0 *Business owner or leader of a mid-sized distribution or manufacturing business in Australia or New Zealand #B2B #Marketing #StrategySnapshots?

At EvettField, we’re proud to work alongside talented women who drive success and create impact every day. With a workforce predominantly made up of passionate and dedicated women, we know firsthand the strength, innovation, and leadership they bring to our industry. We don’t just celebrate women today - we support them every day by creating an environment where they can lead, thrive, and make an impact. Whether it’s through our collaborations, mentorship, or the incredible work we do alongside female professionals, we are committed to building a future where women’s contributions are valued and celebrated. Here’s to strong women. May we know them, may we be them, may we support them. #InternationalWomensDay #IWD2025 #WomenInBusiness #WomenLeadingTheWay

EvettField is pleased to share this fantastic feedback from Michael Brookes. Watch the video to hear Michael’s thoughts on how EvettField’s research and insights empowered their business strategy. EvettField is committed to providing actionable insights and dedicated support to our B2B clients in Australia and New Zealand. Thank you, Michael, for trusting us to help you navigate key decisions with confidence. Want to know how EvettField can support your business growth goals? Contact us today and discover how evidence based strategic insights can make a difference in your business. #B2BInsights #StrategicGrowth #EvidenceBasedDecisions

Meet Chris Waters from Watershed Brand Lab, a valued member of the EvettField Approved Supplier Network. Watershed Brand Lab is a design studio specialising in brand identity and graphic design. With experience across construction, engineering, and manufacturing, Watershed transforms ideas into compelling, engaging designs with enduring and distinctive brand value. EvettField's Approved Supplier Network is a collective of hand-picked suppliers, selected by EvettField for their unwavering commitment to achieving client outcomes, extensive industry experience, personalised service, and dedication to quality. For more information on the Approved Supplier Network, click here: https://hubs.la/Q038JmH_0 #BrandIdentity #ApprovedSupplierNetwork #B2BBusiness

EvettField regularly publish actionable, concise, and relevant insights through our Strategy Snapshots? client newsletter. Strategy Snapshots? is the best way to connect and access the latest Competitive Strategy articles, blogs, podcasts, and videos. Subscribe to Strategy Snapshots? here - https://hubs.la/Q038JD6y0 #Articles #Blogs #CompetitiveStrategy #Newsletter #Podcasts #StrategySnapshots?

Presenting André Meyer from Meyer West IP as a proud member of the Evettfield Approved Supplier Network. Meyer West IP is an IP law firm assisting clients to secure patent, trade marks and registered designs in Australia and abroad. The principals each have 20 years’ plus experience in IP law locally and internationally. André Meyer and his team work with small to medium businesses including manufacturers in agriculture, construction, engineering, medical and mining where the business is innovative and needs assistance to protect inventions (R&D output) and brands around the world. The EvettField's Approved Supplier network is a collective of hand picked suppliers, selected by EvettField based on their unwavering commitment to achieving client outcomes, extensive industry experience, personalised service, and quality obsession. For more information on the Approved Supplier Network, click here: https://hubs.la/Q038HNnk0 #ApprovedSupplierNetwork #B2B #PatentLaw

Business Owners and Leaders of Manufacturing Business in the Mining Sector, Want to Improve Your Revenue, Margin and Market Share? EvettField are a specialist B2B advisory and consulting firm, providing marketing strategy and marketing, implementation management services for business owners and leaders of mid-sized B2B organisations in Australia and New Zealand. EvettField have a deep expertise in supporting family-owned and operated, multi-generational businesses in: - Agriculture - Building and Construction - Distribution - Engineering - Manufacturing - Mining Our services include: - Campaign Management - Content Creation - Customer and Competitor Research - Digital Strategy - HubSpot Management - Marketing Automation - Marketing Implementation - Market Research - Sales and Marketing Alignment - Strategic Marketing Plans “Our Client’s Brand Awareness, Lead Generation and Marketing Campaigns Typically Perform at Four Times (4x) to Ten Times (10x) Above Industry Benchmarks.” When EvettField works with you and your team, we are in service of your business growth goals and entirely motivated by your success. The team is committed to generating prosperity in the industrial centres, regional and rural communities of Australia and New Zealand. Find out more about how EvettField Partners can help you drive your business further. Contact us for a complimentary 30-minute strategy scoping call. https://hubs.la/Q038JlZF0 #B2B #CompetitiveStrategy #Marketing #StrategySnapshots? #Mining