Every Mile Creative

I got asked to film software. In a boat. In Alaska. Here’s how I’ll pull it off: So I connected with this company launching a new AI-driven software. You’ll have to wait and see what it is, won’t ya?! (also, if you think AI is just a bunch of hype and fizz you’re about as right as the people who said cars will never replace horses lol) Anywho, we’re going to load up on a sick landing craft and rip out to this insane little place called Spire Cove. There are literally just towers of rock shooting up out of emerald green water. Not to mention it’s in the middle of a huge fjord, so there are also just mountains and sheer cliffs shooting up out of said water. We’ll anchor, set up a desk and a Starlink on the boat, and film the whole journey! Why? Well, they want to show their software being used to create epic things in epic places. Also, they need ads that are going to cut through the noise. I think an aerial shot of a speeding boat in a place like this that suddenly cust to me on a speeding boat with my laptop yelling “We’re going to build an app on a boat in Alaska!!” is probably intriguing enough to get a view or two. Gear: Landing craft M2Max Macbook Desk Starlink Ronin 4D 8k Cinema Camera Inspire 3 drone DJI Mics Crew: Captain Cinematographer Myself Lean and simple. We’ll spend a full day on production, capturing scenery, b-roll, aerial footage, and the actual software elements. We’ll take a Jackery power bank out to power the Starlink And from there, it’s pretty simple. Cool thing about shooting on the Ronin is we have insanely high-quality footage and built-in 4-axis stabilization, which allows us to get in and out of these crazy environments without a huge RED camera on an easyrig and a 4-person crew. Not to say there isn’t a place for that, but in an industry like AI where speed, agility, and the ability to iterate fast is EVERYTHING, I like to keep us able to receive an RFP, put together a concept, then get out there and shoot a great piece FAST. p.s. we don’t just create epic for the sake of epic. I spend a ton of time with my clients learning about their product, their market, their customer, their funnel, and what moves the needle. We dig in deep and find concepts that take what’s already winning add fuel to the fire. It’s really fun. Would love to meet you if you’re next!

I’ve met with more than 50 founders recently who are sitting on a pile of viral content ideas. They just don’t have the time to activate them. We connect to discuss creating epic content from Alaska, and they know their customers. Know what connects. Know what sells. Know what type of content drives the most sales. But they just aren’t doing it. So I spend an hour with them, learn these things, then suggest content campaigns for SEO, meta, LinkedIn, email, YouTube, etc. They know it’ll work because we aren’t inventing anything new. Just getting right to the core and adding fuel to their fire. Just in the last two weeks, I’ve been on glaciers, in mountains, in breweries, in helicopters, on trails, creating epic content from Alaska that crushes. And my call schedule is almost overflowing with founders and marketing pro’s who want this. I’m loving what I do.

I wrote a $200,000 film series quote for a wealth management firm. They are stoked, but they needed a pilot to test the waters. It’s not exactly the most progressive industry when it comes to brand-building and out-of-the-box advertising So, for a fraction of the cost, we created a short ad that they can run. It’ll allow them to get organizational buy in on the campaign strategy As well as test the response from customers. If it performs as well as we think it will (it will), then we begin digging into a larger campaign that will do the heavy lifting for their brand for years to come. You think what we do is for outdoor brands only, but it’s not. We create epic ads that blow people’s minds for any industry. We are closing in on a deal with an AI based accounting fir. I have a call scheduled with a major consumer hygiene brand. And my calendar is stuffed with calls from players across Tech, sass, and even automotive. You need ads that stop people dead in their tracks. Make them laugh. Make them cry. Blow their freaking minds. Why? Because 95% of your buyers are not in the market for your product right now. That means you have to make a lasting impact so that when they finally are ready to buy, you are the first one on their minds. When you do brand building right, they don’t search through your competitors. They come straight to you. Not sure how to leverage content like ours? Book a free strategy call with me. We’ll talk about your brand’s voice, who your customers are, and how you connect the dots between the two, then I’ll take a week to dig in, do some research, and come back to you with a great story concept. If you like it, we can work together. Easy as that! See ya in the DM’s.

I've been meeting with SaaS and Fintech brands lately. Oddly, they're having trouble standing out from the crowd. Even though they so CLEARLY communicate their 10 pages of acronyms, metric, granular data points, and AI integrations. People just aren't clicking. So we're coming at it from a different angle. It takes 6 months to migrate to your competitor's software? Make a hilarious documentary-style ad about an office worker "migrating" across the Alaskan tundra, dragging their file cabinet along, with a David Attenborough-style voiceover. Sales gone cold? Show a guy in an ice cave (with a fully functional office setup, complete with Starlink and lighting) "cold prospecting." You go deep on data? Show a free diver in a glacial pool. The point? HUMANIZE your message! 1) Make a clear promise quick and fast to capture your audience 2) Call our their problem 3) Fulfill your promise 4) Give them a laugh 5) Tell them what to do next It's easy, but it's also not. And you need an outside perspective on how to do it well. That's where we come in. We're Alaska's film + photo production company. For years, we've created ads for highly competitive channels like meta ads and organic social that stand out and drive sales. We combine human connection with high-production. Let's talk. I'll spend a call with you learning about your brand, your customers, and how you create a connection with them, then I'll create a story concept for you. If you dig it, we can work together. If not, you'll at least get a laugh!

That ad from Alaska was insane! I can’t stop thinking about it! No, seriously—what did I just watch? Did they really throw a glacier pool party to advertise a Pergola? And that polar plunge? I would never do that! And they’re going to throw suitcases out of a helicopter as a durability test? Who even lets them do that? I’m not sure if I should be concerned or absolutely inspired. And the cinematography? Flawless. Every frame—breathtaking. That wasn’t just an ad. That was a full-on experience. It made me feel alive. Like I should be out there, booking a flight, chasing adventure, actually living. And let’s talk about that final shot. The juxtaposition. The bored guy in a meeting vs. the same guy flying down an Alaskan peak, screaming with joy? Yeah. That one hit. Hard. And you know what? That wasn’t just an ad. That was a reminder. A reminder that the wild is calling. And maybe, just maybe, it’s time to answer. — Note to eavesdroppers: You can create insane, viral ads from Alaska today. This company, Every Mile Creative comes up with the wildest ideas - from Turbotax ads featuring people running off to Alaska to avoid the IRS to Celsius Arctic blast literally teleporting people to ice caves. It’s all filmed in 8k RAW at insanely high production value, it’s affordable because they have a lean time, and it’s great fun! If you don’t have an idea for your brand, they’ll even do a free strategy call and come up with a pitch for you!

Most CMOs are asked to tell stories. The great ones create legends. But legends aren’t born in conference rooms or focus groups. They’re born when you stand where others won’t, speak truths others avoid, and make commitments no competitor can fake. They’re made in places like Alaska. Your inbox is crowded with promises of clicks, likes, and “brand lift.” But none of that matters if your customers don’t care. Brands people truly love don’t just interrupt our days. They shape our identities. Patagonia never sold jackets; they sold conviction. YETI didn’t sell coolers; they sold adventure. Apple didn’t sell computers; they sold a creative revolution. They didn’t become legendary through safer ideas or catchier taglines. They became legendary by taking a stand somewhere powerful and real. That’s exactly what Alaska offers. Alaska doesn’t care about brand guidelines. Mountains reveal weakness. Glaciers don’t tolerate half commitment. This landscape demands grit. Brands must live up to exactly what they claim, and nothing less. This isn’t just about beautiful imagery. It’s about having something authentic to say. If you’re a tech company, Alaska isn’t about gear; it’s about scaling heights others can’t reach. If you’re in finance, Alaska isn’t wilderness; it’s navigating uncertainty with integrity. If you’re a lifestyle brand, Alaska isn’t tourism; it’s intentional, purpose-driven living. It’s not where you’d expect your brand to thrive, and that’s exactly the point. Brands don’t become legends by following expectations. They redefine them. We understand your pressure. We know what it’s like to sit across from your CEO, knowing market leadership depends on your creativity. Your vision. Your courage. So here’s what courage looks like to us: When we step into freezing rivers, fly helicopters to blue glacial caverns, or climb through deep snow in -22°F, we’re not chasing thrill. We’re capturing your identity, your authenticity. Why? Because your customers don’t buy your product. They buy the story your product lets them tell about themselves. In today’s noisy marketplace, authenticity isn’t just valuable; it’s priceless. Great campaigns aren’t measured by quarterly results. They’re measured by how deeply they anchor into customers’ hearts. Decades later, we still talk about Apple’s Mac vs. PC ads. Jordan’s. Ogilvy. Brands that change lives don’t shout louder. They speak clearer. They resonate deeper. They anchor themselves in the lives of customers unmistakably and unapologetically. Your brand wasn’t meant to quietly survive in the background. You were meant to lead. To inspire. To be the story people proudly share. The question isn’t if you can afford to be legendary. It’s whether you can afford not to be. Plant your flag. Become unmistakable and unforgettable in your customers’ lives. Let’s talk about what Alaska makes possible. Because brands bold enough to become legends don’t just win customers. They win hearts.

Here’s what goes into writing a $120,000 film quote in Alaska. I’ve heard a lot about production budgets being slashed in the last 5 years. Makes sense, considering the number of times I’ve heard of $500,000 brand films with 20-person teams capturing the action. There’s been a lot of bloat. That said, the fastest-growing brands are investing HEAVILY into high-end production to set themselves apart. We got a request for a film featuring a glacier on the Prince William Sound, and I thought you might be interested in seeing how we break it down. First, the RFP called for: 90 Second cut 30 Second cut 15 Second cut Graded, ready to use b-roll An image set Unlimited licensing in perpetuity That requires: Cast A small film crew A part 107 pilot A subject boat A chase boat A helicopter A safety coordinator A producer And a stylist We are a full-service production company and logistics in Alaska are a big lift, so we handle logistics on EVERYTHING: Travel Lodging Casting Crew Safety Equipment Charters Pre-production Production Post-production We shoot 8k Raw. Primary Kit: DJI Ronin 4d 8k DJI Inspire 3 Fuji X-T5 for photos Post in Davinci Resolve Studio Photo in Lightroom and Photoshop Fully decked out M2Max Macbook powering everything. Long story short; Book with us and it is DONE for you. Shoot plan looked like this: Collaborative pre-production with the brand 2 days of production? - on the water - Aerials - In the moment interviews - Product shots - On the fly photography - Product photography - 80ish hours of post Collaborative review & finishing touches Projects like this get us SUPER excited. Just a few years ago, I could not have imagined touching this. Now the moving parts, the beauty of Alaska, and the final product are what we’re passionate about. $120k might not pencil out if you have a $250k product launch, but if it’s $50M, it’s well worth it. Additionally, fantastic brand pieces have a shelf life FAR longer than just this quarter. We aim to build cornerstone content that customers remember for years. The compounding return on investment into great campaigns is just insane. I mean, we’re still talking about Mac vs. PC ads 20 years later. If this is you as a founder, CMO, or VP of Brand, or if you’ve considered production in Alaska but found it prohibitively expensive to ship a team up here, we’re here to take care of you. Doesn’t always have to be 6 figures, but we’re just not interested in playing at the bottom of the market. Plenty of UGC creators on Instagram for that. If you LOVE our content but you’re not sure how to make it work for your brand, let’s set up a free strategy call. Nothing for sale - just getting to know your brand’s voice and how you connect to your customers. Once we find an angle, then we can talk numbers.

Here's a literally insane concept for you: A pool party. On a friggin glacier. This brand came to us looking for wild ideas that would CRUSH in their paid channels. We pitched mountain top shoots Car Launches Extreme sports But the wildest was a pool party on a glacier. We have a call in 30 minutes to see if they're in. Wish me luck! (The last pic is real - these blue pools are crazy!) — p.s. my wife and I are building Alaska’s #1 production company. We create epic films and photos from the most intense environments on earth If your brand can take on Alaska, it can take on anything. DM me for a free story telling/creative strategy session.

If you want your campaign videos to drive more sales, they need to tell stories. I’ve created for 144 brands in the last 7 years and without fail, the most emotionally impactful content is what puts in the miles. Your videos need these elements: Hook: Set the stage for the video in 3 seconds Footage that piques interest or promises an outcome your buyer wants Example: A girl gearing up for adventure, tying an ice axe to her bag. Story: Human elements that make your buyer feel like the hero Product integrated into lifestyle - not the hero itself Example: A girl goes ice climbing, skiing, hiking, because she’s passionate about adventure. Trail tether keeps her kit together and gets her out there. Tension: A reason to watch the whole video Generates curiosity, calls out a pain point Example: The girl’s life changes when she becomes a mom, and she longs for her sense of adventure. Hero: A hero moment to wrap it up Your brand becomes the guide to their success Example: Mom gets back out there and regains her sense of adventure. Call to action: What you want your buyer to do. Example: If you want to see how to tell better stories with your brand, shoot me a DM. (See what I did there? lol) You tell me. Do you prefer story-driven content over being pitch-slapped by brands?

If you want a profitable brand, you need to stop leaning so heavily on performance marketing. I’ve spoken to 23 brands this year about brand strategy and content creation. One in particular stood out. They’re the leader in their space, killing it in the US and Europe, making hundreds of millions, and clearing almost no profit. Every single campaign is a discount driven race to the bottom. ?? Vanilla UGC content ?? 30-40% discounts ?? Meh customers who don’t stick around & tell their friends. They have to start building a memorable brand. ?? So we created a campaign concept that will do exactly that. Films and photos that stand out, grab attention, and make an impact. As they transition away from performance marketing obsession and discounted sales, they’ll rely more heavily on organic reach and word of mouth, because people simply love what they create. ???? If you want to stop pumping money into attracting dispassionate customers, shoot me a DM.