Everlign Social

The lesson today: Email marketing is NOT dead. ?? In fact, it is thriving and well. It is the only lead source you truly own and it is severely underestimated as a marketing tactic that drives serious results. Email marketing conversion rates (aka making dat money) still remain the highest against all other forms of marketing.???? Are you currently building your email list?

[Insert caption here] Sales Psychology enters the chat.

PSA: Building trust starts with showing up!?? If your brand's still faceless going into 2025, it's time for a change. We're in an era where audiences want connection, not just content—and they're choosing brands they can actually see. Putting a real face behind your business? It's no longer optional. The algorithm's all for it, and so is your audience. So, if you're not stepping up as the face, the voice, or the educator for your brand, you're letting your competitors grab the spotlight. Bold brands show up. Faceless ones fade out.??

Ever wondered why some brands just stick in your mind? ?? It's not a fluke —it's strategy, and it starts with their colour palette. ?? Your brand colours are your first handshake, your first hello, your first impression. They tell your story before you say a word. Why? Because colours evoke emotions, communicate messages, and connect deeply with your audience. Think about it…what feelings are you aiming to inspire in your customers? Your colour choices play a pivotal role in this emotional journey. But it's not just about the vibe…colours enhance brand recognition by up to 80%, making you instantly recognizable across every touchpoint. So, why do you need a consistent colour palette? It's simple. Beyond aesthetics, it ensures that your mission resonates loud and clear, making your brand unforgettable. ??

We had an interesting conversation with a client the other day about… ?????? Business plans. Now you may be thinking… boring… But stay with us. ?? This client is starting on an exciting new venture, drawing on her extensive experience and previous successes. Right from the start, she made it clear: no business plan. Why? Because she knows from past ventures that plans often go out the window as soon as reality hits. And in all honesty, we couldn't relate more! Everlign Social has been doing all of the two-steps - jitterbugs - tangos right from the get-go! ?? We've been pivoting and dancing it out over here… Like our client, we understand the value of flexibility and adaptability in today's ever-changing business landscape. She anticipates that circumstances will evolve as she launches this new adventure. Business plans, while traditionally seen as essential, can quickly become outdated in the face of rapid market shifts and changing consumer preferences. Rigidly sticking to a step by step plan can hinder the ability to pivot and capitalize on some pretty sweet & unexpected opportunities (we've definitely been thrown a few over the years). Instead, embracing adaptability allows us all to remain nimble and responsive. But that doesn't mean that we're just constantly doing the polka… It's about maintaining a clear vision and goals while being open to adjusting strategies as needed! ?? This approach not only helps navigate uncertainties but also encourages innovation and facilitates growth. Ultimately, while having direction is crucial, the ability to adapt is what truly drives success in today's dynamic business environment. So, if you're caught up in crafting the perfectttttt business plan, consider the wisdom of flexibility. Ready to dance???

Ever feel like your website is just... there? ?? One of our clients came to us with exactly that problem. Their site was outdated, confusing, and wasn't doing much beyond relying on word-of-mouth to keep things moving. We changed that by crafting a website with purpose. Every click, every scroll, every detail was thoughtfully built to position their brand front and centre, right where their audience is looking. Now, their revamped site doesn't just reflect their high-end image, it's also optimized for SEO, ranking higher in search results and bringing in leads exactly when they need them. A well-designed, user-focused website can open the door to a world of new opportunities. So if your site's feeling a bit more "meh" than "wow," maybe it's time to rethink its potential. Let's build a website that brings the spotlight right where it belongs—on your brand.??

Ever wondered why your website isn't bringing you new business....? Here are a few little thangs you can do right away to increase your website traffic... and it isn't going to take you a ton of time. Because who has extra of that!? ?? A website out in the world versus an optimized one = two different ball games.?

Struggling to connect with your audience? It might be time to switch up your approach with a technique that's really resonating in the marketing world…STORYTELLING.?? Why storytelling? Because we all relate to stories—they're part of what makes us human. They have the unique ability to evoke emotions, share experiences, and make even the most complex concepts accessible and relatable. Let's consider something as simple as banana bread… ???? It's just a simple bake, right? But think back to the lockdown period when banana bread became a global baking phenomenon. It wasn't just about the bread… it was about what baking represented during uncertain times—comfort, simplicity, the warmth of home. That narrative connects emotionally, reminding us of a shared experience, of resilience and of small joys found in freshly baked bread. But how do you transform a common experience (such as banana bread) into a compelling story? ??SWIPE LEFT to find out. It's time to rethink how you communicate on social media. It's not just about selling a product or service—it's about telling your story in a way that resonates. Your brand has stories—stories of challenges faced, innovations created, and the impact you've made on customers' lives. These stories should be front and center, forming genuine connections with your audience. Tell your story. Share your experiences. Make real connections. Just like those 15 bananas sitting in your freezer… your stories are ripe with potential.?? Don't let them go to waste.

Alright, let's set the scene. You're on a mission to find the one: an employee who can handle ads, design graphics, manage social media, create winning strategies, do SEO, run email campaigns… Essentially, a one-person marketing department. Sound familiar? ?? Here's the hard truth: This elusive "jack-of-all-trades" probably doesn't exist. And if they do, they're likely exhausted. The reality? Asking one person to master it all is technically possible, but you're going to be at it for a while, and it's not gonna be pretty. ?? So, what's the alternative? Enter us. A team of 14 specialists, each one an expert at what they do, ready to hit the ground running. You get the brainpower and expertise of a full marketing department—all without the cost and headaches of in-house hiring. And we'll take just 30 days to prove we're the switch you've been waiting for... Schedule a FREE 30-minute discovery call, and let's chat about how we can make your marketing actually work for you. ??

We love showcasing our clients' feeds and the unique power of a tailored marketing approach.?? What works for one won't work for another, and that's what excites us! We craft strategies designed specifically for YOUR goals. Meet @auranaturalmarket, an organic grocer in Surrey & Langley, BC, on a mission to provide high-quality products and promote holistic health.?? To address these goals, we crafted a tailored strategy that leveraged our expertise in digital marketing: ??Email Marketing ??Blog Posts ??Reels ??Boosted Posts ??Strategic Outline The Result: Their brand became more than just a store—it turned into a community hub for health enthusiasts. Ready to elevate your brand with a bespoke marketing strategy? DM us your vision and join our waitlist today!??