Everclear Marketing

Over the past few months, we’ve explored how generative AI is reshaping businesses from various perspectives. Today's blog is the final one in the series and centers around a critical insight: organizational adoption of GenAI hinges on effective change management—a challenge often overlooked in the broader AI conversation.? ? Change management isn’t just a hurdle—it’s the critical enabler for GenAI to drive organizational transformation. While tools for individuals deliver instant benefits, scaling GenAI across complex workflows requires rethinking processes, retraining teams, and securing buy-in at all levels. We predict three ways companies will approach this transformation:? ? 1?? ???????????????????????????? ?????????????????? ???????? ???? ??????????: Organizations like Klarna have successfully integrated GenAI into their operations by prioritizing executive buy-in, workforce adjustments, and selecting tools that align with their goals. Change management is at the heart of these efforts.? ? 2?? ???? ????????-??????: Mature organizations are acquiring companies and applying AI to drive efficiencies at scale. Metropolis, for example, is deploying AI across its parking network to streamline operations for millions of users.? ? 3?? ?????????????????? ?????????????????????? ???? ????-???????????? ??????????????????: For many organizations, the most efficient path is outsourcing discrete workflows to startups that specialize in AI-powered solutions. This approach minimizes internal disruption and allows companies to leverage the expertise of providers like our portfolio companies, PilotDesk (ad operations), and Collective (accounting for solopreneurs.)? ? Among these three paths, we see the greatest venture opportunity in outsourcing specific workflows to AI-native providers—an area where startups are already making a big impact. If you’re building an early-stage company in this area or know someone who is, I’d love to connect!