Event Vesta

?? 2025 Event Promotion Trends Report is here! We’re back with Event Vesta's annual report, where we take a data-backed deep dive into the world event marketing. Building on our comprehensive research from previous years, this edition sees significant shifts in how successful event promoters are adapting to an increasingly competitive landscape. Drawing from data on 60,000+ events marketed through our Vesta platform and insights from hundreds of event promotion customers, we’ve uncovered compelling trends that will shape your marketing strategy in the coming year: ?? Channel Expansion Explosion: Event promoters have nearly doubled their marketing channels since 2022, with the average now investing in 9.5 channels in 2024. ?? Digital-Community Balance: Top event marketing investment priorities for 2025 reflect a strategic equilibrium between digital advertising and authentic community connections. ?? AI Adoption Surge: AI use in event marketing has dramatically increased, with those not using AI dropping from 50% to just 25% in a single year. ?? Increasing Market Competition: Only 12.5% of promoters now see room for market expansion, down from a third in 2023, signaling a maturing industry. ?? Attendance Rebound: Over half of event organizers report increased attendance in 2025, reaching the strongest performance in our three-year tracking period. ??? Event Title Strategy Impact: Our analysis of top-performing events reveals clear patterns in successful event naming, with brand recognition, value communication, and interactive experiences significantly outperforming generic titles. ? The report also includes practical insights on what’s working best in automation for events, social media platform mix, and the most effective channels for ticket sales and ROI. Whether you’re a seasoned event promoter or new to the field, this report provides actionable data to help you navigate the evolving landscape and make strategic decisions for your 2025 event promotion strategy. Get the full report for free here: https://lnkd.in/ggHSAUCX

“You don’t want to start the race with your pants down. We have to line up at the start and all go at the same time.” With over 1,000 concerts and festivals under his belt, Aaron Owens from Resound Presents knows what works and what doesn’t when it comes to promotion. In this episode, we’ll break down exactly how to execute an announce plan that maximizes ticket sales and ensures your event gains momentum from day one. Check out the full podcast with Aaron below or read on for a step-by-step guide for nailing the announce plan for a concert or festival.

Had the pleasure of sitting down with Aaron Owens right after LEVITATION festival a few months ago. He shared a wealth of experience about how to nail announce plans for events. Check out the full episode here: https://lnkd.in/g_5hR4NX #eventpromotion #concerts #livemusic

It was great traveling to St. Louis with Billy last week to meet with our friends in the area and see their venues in-person! From the Enterprise Center (thanks for hosting us Matt Gardner) to Blue Strawberry, the Hawthorn (Christina & George), and The Factory it was energizing to hear about how they’re leading the way on events and for our customers hearing the impact Event Vesta makes on a daily basis and what we can do next to make that even better. For anyone that hasn’t been to St. Louis recently would recommend you go down to visit those amazing venues and just go around to experience the beautiful historic architecture across the city but especially in locations like the Stifel Theatre and Union Station!

This year has been a doozy to keep up with as a marketer. Every year, we release our Event Promotion Trends Report to try to keep event professionals up-to-date with trends specifically in event marketing & promotion. In 2025, we're doing something different. Instead of only sharing our key takeaways, we're going to release the RAW (but anonymized) data to anyone who takes the survey. That way you can draw your own conclusions from the data if you want to. You could also feed this data to ChatGPT, along with some details about your specific organization and events, and have it determine hyper-personalized key takeaways. If you want that data, the only way you get it is by taking the survey this week. #events #eventprofs #concerts #livemusic #arts

The space sets the tone for an event. That's why museums, bookstores, and other unique spaces make for such great spaces to host events. You already have a differentiator built-in that sets it apart from events being hosted at traditional venues. Check out this clip on the topic from our recent interview with Emily Autenrieth, owner of A Seat at the Table Books near Sacramento.

CashorTrade on why venues work with them to help sell out shows and create a safe shared resale market.

Maggie Preston drops a whole bunch of valuable tips for independent musicians and comedians on how to promote shows in partnership with venues. She lays out how it often works best, especially when working with venues like The Basement East.

What a year ?? In 2024, Event Vesta helped event organizers: ?? Promote events in 146 US Cities ?? Promote 24,949 unique events ?? Save over 62,300 hours on posting event listings ?? Drive 121,800+ new attendees to events Some of the top performing event companies through Event Vesta this year were: 1. Crawl With US 2. elitefeats 3. Denver Comedy Underground 4. Memphis Riverboats Inc 5. Virginia Museum of History & Culture We're delighted to be growing into 2025 with new products to help event organizers get more attendees with less work. #eventpromotion #eventmarketing #events

Keep an eye out for lots more from our podcast and blog coming this year! We're a small but mighty team trying to do everything we can to serve event organizers so that you can keep connecting your community through events! #events #eventpromotion #eventstrategy #eventprofs