EventShark ??

The B2B content keeps getting cooler… Yesterday, we shot the next season of The Long Game with Mark Huber and Evan Huck. Season 1? A golf course. Season 2? The mountains. Since UserEvidence HQ is in Jackson, Wyoming, we wanted to capture that energy—so we filmed a “day in the life” with Evan Huck, CEO of UserEvidence. It went like this: ?? Breakfast burritos to start the day. ?? Shuttle ride & ski school drop-off. ?? Chairlift convos, interviews on the mountain, and—yeah—some sketchy double black diamonds. We had audio rolling the whole time, three GoPros in action, and I even risked bringing my nice camera up the mountain. Reviewed the footage last night and was absolutely blown away at the shots we captured. Shoutout to Ryan O'Malley for joining me on this adventure, plus Hayden and Melanie for making it an epic day. Now, time to edit.. This one’s gonna be special.

We shot the follow-up to The Long Game yesterday and took it to the mountains. Not just any mountain. One of the most legendary places to ski in the world: Jackson Hole, Wyoming. I got to sit down with Evan Huck, our CEO and co-founder of UserEvidence, for the most honest and unfiltered conversation we’ve ever had. We covered: - His near-death avalanche experience - His career arc from SDR to founder - What it’s like growing a company and family at the same time - The moment he decided to start UserEvidence - His experience working with our marketing team But this wasn’t just an interview. It was a day in the life. We grabbed breakfast burritos. Dropped his daughter off at ski school. And then took our conversation up and down the mountain. HUGE shoutout to EventShark ?? for making the trip and capturing some insane footage. And my stunt doubles Hayden and Melanie.

“Why the hell would I hire you?” ????♂? Scott Leese had no sales background, no business degree—just a story and the drive to prove himself. His answer? “I’m the best undrafted free agent you’re gonna find.” The VP gave him a shot. The rest is history. #B2BSales #SalesBreakthrough #EventSharkPodcast

Sometimes all you need is for somebody to give you an opportunity. It's on you from that moment forward.

In Episode 4 of The EventShark TV Podcast, we sit down with B2B sales legend ?????♂? Scott Leese Scott is a man who’s exited 12 companies, helped businesses scale from $0 to $25M, and built a following of 118K+ on LinkedIn. But Scott’s journey wasn’t always smooth. In his early 20s, he battled chronic illness, an experience that shaped his mindset and became his superpower in sales and leadership. In this episode, we dive into: ? The power of urgency and why getting too comfortable can stall your career ? Scott’s unfiltered approach to sales, networking, and LinkedIn’s evolution ? The story behind Surf & Sales—his annual business-meets-adventure event in Costa Rica and Portugal If you’re in B2B sales, marketing, or leadership, this one’s a must-listen. #B2B #B2BSales #EventSharkPodcast

???? This is the BIGGEST feature we've ever released for demand gen and sales development teams. HockeyStack can now build workflows and Custom AI agents to run those workflows. There’s a lot of noise around AI Agents for GTM. But 99% of these approaches involve looking at the same signals, prompts, and data to run the same old outbound playbook 1000x faster. They’re Signal and Sequence. What we found is great sales development teams have developed an intuition for what marketing has been working for the last 5 years: the buyer journey. The signal only tools don’t have an understanding of the buyer journey. Our customers have been looking for a way to build 1st and 3rd party audiences using buyer journeys and attribution, to find out what’s driving pipe, learn more about the accounts, and run different workflows. With Workflows, you can now get any type of audience using all the buyer journey data, hiring, funding, champion changes, or any other signal we can collect from the web using Custom AI Agents. You can then sync your leads/accounts to your Sales Engagement Platform, Marketing automation platform, update CRM fields, or do anything else with 30+ tools we integrate with. Here are some real quotes from customers: - “I have been waiting for this the last 10 years” - “I have thought about 15 different workflows I want to set up tomorrow” - “Can we have a 1 hour call next week to brainstorm? I have so many ideas” Workflows is a part of our new Account Intelligence product, so you don’t need to have our Reporting product to build Workflows. I don’t believe Humans will be replaced, but everyone in marketing/sales will need to get 10x better this year. There is no excuse to not perform at your highest with all this tech. The future isn’t Signal and Sequence, it’s Journeys and Workflows. Check out the video below and our new Workflow Library on our website!

Blindly rank these social platforms! What’s your number one? —— Game show host Ding Zheng at it again. We love remixing popular video trends, but repurposing for LinkedIn or a B2B context. Here’s a “blindly rank” style we’ve been experimenting with recently. ??

Five Traits Every Great Marketer Must Have ?? 1. Proactive. Marketing should drive momentum for the company. Great companies play offense with marketing. This can't happen if you are not proactive (and it's always better to move first). 2. Creative. Despite the fact we can measure everything today, let's not forget that marketing is a creative craft. Creativity is the most important skill in marketing because it’s the only true competitive advantage. Everything else—tools, tactics, data—can be copied. Creativity is the differentiator. 3. Ship Work Fast. Speed wins. Period. Find me a great marketing team and I will show you a group of people that can ship work quickly. Speed is not everything, of course you don't want to be RUSHING for the sake of speed. But in today's always on / social media world, there is a big benefit to being able to move fast. 4. Can Handle Feedback. One thing about marketing is that everyone will have an opinion on your work. Because everyone can write and talk they think they get to chime in about what the company should be doing in marketing. Can you handle that without getting defensive? 5. They Are Curious. Marketing moves fast. Consumers are humans which means they are infinitely complicated. You must stay curious to compete. What would you add??Granted, much easier for you to post a comment here now than answer on the spot. So if you don't like any of my answers here, I dont want to hear it! Plus Steak and MQLs? Great to finally make it onto one of Ding Zheng's famous Countdown Quiz shows, filmed on location in Austin.

I’ve shot a lot of SKOs. But nothing like this. Massive thanks to Pixis and Jason Widup for having us in Cabo. World class team and product. Can’t wait for folks to see the content.

B2B Influencer Marketing Is Still Undersaturated Most B2B brands are overspending on ads that get ignored. Meanwhile, influencer marketing in B2B feels fresh, builds trust, and, ultimately, can costs less. People trust people more than just logos. And in B2B, the competition is still low. Ft. Vin Matano ??, Jake Clare, & Ding Zheng #B2B #InfluencerMarketing #LinkedIn #B2BMarketing