Event Marketer

What’s on our #experientialmarketing radar this week: -Grubhub and Amazon Prime host a $0 Day in Chicago ?? -Away’s Cosmic collection takes over a roller disco ? -This “Gladiator II” installation wasn’t built in a day ??? -Lenovo showcases an “AI Journey Accelerator” ?? -A new track event is boosting women’s sports ????♀?

Event Measurement Special Report: See how refined metrics, AI-optimized tools and an evolving landscape of influence are changing the way experience builders work to prove ROI in the #artificialintelligence age.

The meteoric rise of #AI has enabled #eventprofs to focus on collecting the right data, and to make it actionable.?Get all of the intel you need in our special #eventmeasurement report.

Friends! Have you peeped our Fall issue yet? ?? A peek inside: ? The Watchlist: 30 #eventprofs driving the future of experiential ? 10 mobile tour insights from Walmart, Cerave & more ?? ? Special Report: Measurement in the AI age ?? [Subscriber Exclusive] ? 30 Years of EssenceMediacom Festival ?? ? Field reports from Dreamforce, Surf Expo & more ?? Happy reading!

The Era of?Fandom?is upon us—as brands lean into live experiences to transform passive audiences into passionate fans. For the first time ever, executives from FX, HI-CHEW and?Cartwheel and Co. Marketing take you inside their fan strategies at festivals and proprietary activations and explain: - The key steps to migrate audiences towards?fandom?for your brand - How FX and HI-CHEW move their audiences from customer to evangelist to fan - How to use “deep listening” to convert your audiences into passional advocates - The difference between sustaining?fandom?and creating new ones - How to create emotional connections that spark and grow fan communities - And much more! Watch now: https://lnkd.in/dhSGxWXK

Free LinkedIn Download: Just one of hundreds of datapoints featured in this year’s EventTrack report. From 2025 budget forecasts, strategy breakdowns and ROI benchmarks to event attendee preferences, experiential purchase intent and more.?Download the Executive Summary and 50 slide-ready charts here:?https://lnkd.in/eqENcBCQ #poweredbysparks Sparks

With #TaylorSwift —and thousands of her fans— in Indy for the weekend, E.L.F. BEAUTY and Purdue University seized the chance to educate young women with an “In My STEM Era” event offering touchpoints like friendship bracelets with hidden messages written in #binarycode.

More from Watchlist Week! If you missed our fireside chats with the honorees, we have five candid and insightful conversations with 10 of this year’s Watchlist honorees available to view on demand. Visit them?here: https://lnkd.in/ehaZfgrd. Get to know our entire 2024 Watchlist roster: https://lnkd.in/eVAg3ydy

Partner Content: This week we’re shining a spotlight on MSM Inc. They are bringing brands to life through award-winning experience design, engagement strategy, and flawless execution, for trade show exhibits, permanent installations, and digital experiences. Check out how they are delivering unique brand experiences with maximum engagement:? https://lnkd.in/eJfKWxWx

Five #experientialmarketing campaigns we’re watching this week: -PepsiCo’s “COLAsseum” conquers fan engagement ??? -Paloma’s #DateWeek series makes sparks fly ???? -#Barbie swaps her DreamHouse for a Verizon StreamHouse ?? -H&M hosts a surprise Charli XCX show in Times Square ???? -NBCUniversal invites healthcare workers to an exclusive screening ???