ET BrandEquity

Optimizing digital experiences is key to driving engagement and retention in today’s fast-paced landscape. In this episode of #TheBigLeap Leadership Dialogues, experts will explore the limitations of traditional development cycles, the power of continuous testing, and key market trends shaping experience optimization for deeper user engagement. Date: November 27, 2024 Time: 6:30 PM onwards Gagan Singla, blinkX | Vikram Jeet Bhayana, Bajaj Allianz General Insurance | Jayanti Kalyani, TransUnion CIBIL Limited | Haresh Sadani, Invesco | Ankit Jain,?Choice TechLab?| Seema Jadhav, TRUST Mutual Fund | Smit Kamdar, Bharti AXA Life Insurance | Megha Parekh, HDFC Bank | Dhaval Walawalkar, ICICI Prudential AMC Ltd | Loukkik Korrada, Tata AIA Life Insurance | Santanu Chakraborty, BSEIndia | Rachit Dongre, SBI General Insurance | Ranjeet Walunj, CleverTap | Shilpa Rathnam, The Economic Times (Session Moderator) #TheBigLeap

Amazon India is reportedly accelerating its plans to enter the burgeoning quick commerce market in India. According to a report in Economic Times, Amazon India is racing to launch its quick commerce delivery service, codenamed Tez, by late December or early next year as it looks to join the booming sector. Codenamed "Tez," the service is slated to launch by late December or early next year. Read Full Story - https://lnkd.in/gpDwRHNT #ETBrandEquity #Amazon #Blinkit #Swiggy #Zepto #BigBasket #WhatsBuzzing

Zomato CEO Deepinder Goyal's recent hiring criteria and subsequent retractions highlight a growing trend of CEOs facing backlash for social media posts. While responsiveness is important, repeated incidents can impact a company's reputation, attract regulatory scrutiny, and even affect stock valuation, as seen with Ola Electric and Paytm. Zomato rolled back its plan to colour code its veg fleet following social media backlash to Goyal's previous day's announcement of the plan. Read Full Story -https://lnkd.in/gPmJJbMv #ETBrandEquity #DeepinderGoyal #Zomato #SocialMedia #WhatsBuzzing

We're elated to present a stellar addition to the #ETDigiPlus speaker lineup, Chanpreet Arora, Chief Business Officer, Wholsum Foods (Slurrp Farm and Millé). She will share valuable insights on leveraging digital platforms to fuel business expansion and engagement. Get ready for a session filled with actionable strategies and visionary thinking. Register Now - https://bit.ly/483Wlss #DigitalMarketing #Networking #DigitalMedia #Technology #SocialMedia

Gear up, Colombo! The first episode of #TheBigLeap Leadership Dialogues kicks off tomorrow! Sri Lanka’s leading digital experts will delve into strategies for unlocking limitless customer lifetime value, boosting engagement, and driving retention in the nation’s evolving digital landscape. Key discussions will highlight how brands can leverage channels like mobile, web, and WhatsApp to build seamless customer journeys while capturing the “moment of intent” for impactful, real-time interactions. ?? Date: November 27, 2024 ?? Location: Colombo Viraj Hewage, Abans Group Sri Lanka | Arshad Jamaldeen, Amana Bank | Shantha Fernando, Bharti Airtel Lanka | Brandon Ingram, Cinnamon Hotels & Resorts | Hasitha Samarasinghe, DFCC Bank | Muditha Premarathne, Dialog Axiata PLC | Muhammed Gazzaly, Dialog Axiata PLC | Hamdhy Hassen, Hutch Sri Lanka | Hashan C., Jetwing Hotels | Niresh Muthuratnanandan, Keells | Deepa Edirisooriya, National Development Bank PLC (NDB) | Randil Boteju, Nations Trust Bank PLC | Jeremy Carvalho, PickMe | Chaminda Senewiratne, Seylan Bank PLC | Paba Weerasekara, Singer Sri Lanka | Bimali Malalasekara, SriLankan Airlines Official | Manisha Fernando, Union Bank of Colombo | Joe Augustine, CleverTap | Krystyna Devina Lason, The Economic Times (Session Moderator) #TheBigLeap?

It's time to turn the spotlight on! We're elated to present a stellar addition to the #ETDigiPlus speaker lineup, Aditya Khanna, Co-Founder, Assembly Luggage. He will share valuable insights on leveraging digital platforms to fuel business expansion and engagement. Get ready for a session filled with actionable strategies and visionary thinking. Register Now - https://bit.ly/483Wlss #DigitalMarketing #Networking #DigitalMedia #Technology #SocialMedia

We're exhilarated to present a stellar addition to the #ETDigiPlus speaker lineup, Karan Bedi, Director & Head, Amazon MX Player. He will discuss key trends in the video advertising landscape and how free ad-supported video streaming is bringing together premium content, extensive reach and new-age ad-tech. to elevate advertising experiences. Aruna Daryanani Register Now - https://bit.ly/483Wlss #DigitalMarketing #Networking #DigitalMedia #Technology #SocialMedia

Flipkart-backed lifestyle ecommerce platform Myntra is piloting a quick delivery service that guarantees delivery within two hours in select areas of Bengaluru. The pilot project, "M-Now," is operational in a few pin codes in Bengaluru and offers a limited selection of products "to see how it works", according to a source. Read Full Story - https://lnkd.in/gi_PiqEu #ETBrandEquity #Myntra #MNow #WhatsBuzzing

Consumer behavior is constantly evolving, influenced by trends and digital interactions. Marketers need to understand the psychology behind consumer choices, going beyond just what people buy to uncover why they make those decisions. This involves leveraging principles like reciprocity, authority, and scarcity, particularly in the age of social media where social proof significantly impacts purchasing decisions. Read Full Story - https://lnkd.in/dfhYviBU #ETBrandEquity #Marketing #Marketer #WhatsBuzzing

It's time to turn the spotlight on! We're elated to present a stellar addition to the #ETDigiPlus speaker lineup, Mohit Mishra, Head of Marketing, DLF Offices. He will share valuable insights on leveraging digital platforms to fuel business expansion and engagement. Get ready for a session filled with actionable strategies and visionary thinking. Register Now - https://bit.ly/483Wlss #DigitalMarketing #Networking #DigitalMedia #Technology #SocialMedia