eTail?

Let the countdown to eTail Palm Springs begin! We're 5?? days away from reuniting and it feels so good! Comment on this post if you'll be there. Let's start connecting! #eTail #eTailPalmSprings #networkingchain

Retail Brew's Alex Vuocolo gives the top takeaways from eTail Palm Springs 2025. The highlights include: ?? Jeffrey Warren, VP of Selling and Customer Experience at Macy's insights on using customer feedback data to drive change ??Sarah Crockett, Global Chief Marketing Officer at DSW Designer Shoe Warehouse shouts out brick & mortar as the most valuable marketing vehicle, calling it a "billboard" ??Neelima Sharma SVP of Omnichannel and eCommerce Technology at Lowe's Companies, Inc. is bullish on influencer marketing

Want to know who’s attending eTail Connect East? Only 150 senior digital, #eCommerce, and #omnichannel leaders are invited to this exclusive, closed-door event—no expo halls, just high-impact networking and real conversations. Top executives from the biggest brands and retailers are already on board. Will you be one of them? Spots are extremely limited—secure your invite now! https://bit.ly/3AUoLsE #eTailConnect #eTail

As we approach International Women's Day, we're thrilled to reflect on the incredible women who took center stage at eTail Palm Springs. These pictures tell a story of empowerment, collaboration, and inspiration. From keynote speeches to panel discussions to tech innovations, women were at the forefront of the conversation at #eTail, sharing insights, challenges, and successes. Thank you to all of the amazing women who graced the eTail? stage and to everyone who joined us to make this event a milestone. Let's continue to push the dial for inclusivity, equality, and recognition - not just in retail, but everywhere. Pictured: Meghan Holzhauer, Sarah Crockett, Jill Manoff, Leslie Emmons Burthey, Jenelle Sheridan, Christina Thelin, Amy Carr, Nicole Hatley, Di Lyngholm, Melissa Daniels, Rita Zahir, Sophia T., Sabrina Cherubini, Neelima Sharma Other amazing speakers include: Allison Disney, Jamie Domenici, Janna Navarro, Alison Dreiblatt, Shannon Flanagan, Courtney Herb, . Sharon Gai ??, Jennifer Eden, Amy Crowther, Melanie Cummings, Trisha Craigen, Angela Caltagirone, Amber Jackson, Donna Bedford, Margaret Arwood and so many others. #WomensHistoryMonth #womeninretail #womenintech #retailmarketing #ecommerce

??? EPISODE 647: ??? Recorded live at eTail? Palm Springs: Retail media plays a critical role, but are advertisers wasting money without realizing it? Many brands are spending big on #retailmedia ads—but how many of those customers would have bought the product anyway? Ben Dutter, Chief Strategy Officer at Power Digital Marketing joins The Agile Brand with Greg Kihlstr?m? #podcast to discuss incrementality—ensuring that every ad dollar spent is driving actual new revenue, not just cannibalizing organic sales. #ROAS #ROI #MMM #MTA #retailmedia

Although I estimate AI was mentioned 4,973 times, my experience at eTail? West proved that the future of retail is not just about the technology… it’s about the people. Yes, AI, omnichannel technology, UX optimization, and emerging tech dominated the conversation. I was particularly digging deep on AI-driven creative production, retail media evolutions, and advancements in incrementally and MMM. And I gave a hallelujah to the long overdue application of AI to reducing returns. But more than anything, last week was a powerful reminder that the real advancement happens when retail executives, partner-side leaders, media champions, tech savants, and leading analysts come together to share, problem solve, and drive the industry forward. Getting together a thriving, passionate community dedicated to creating better experiences and serving our customers in more meaningful ways will always lead us to better outcomes. Just a handful of the many leaders I was grateful to spend time with last week, with my January Digital partners JB Brokaw and Christopher Berg by my side: Cornell S. McGee III, Lauren Zarzour, Sarah Zurell, Megan M., Sam Carter, David Weissman, Cindy Marshall, Jason Grunberg, Michael Cantrell, David Cooper, Jill Manoff, Anne Mezzenga, Henry Spear, Jordan Roberson, Jill Dvorak, MBA, Darcy McGuire, Emily Wander, Suzy Davidkhanian, Greg Carder, Hugo Hiley, Scott Ohsman, Jonathan Weiss, ?? Brent W Peterson, Sarah Cascone, Paul Z., Katherine Cullen... and so many more! Let’s build together, turn ideas into action, and make 2025 a year of real impact! #eTailWest #RetailInnovation #Community #CustomerFirst

Oh eTail? ... you continue to amaze with everlasting connections and vibrant conversations. By far, the best conference circuit start of 2025! Netcore Cloud and Netcore Unbxd brought the 'Think Different' and imagine 'A New Way to Shop' show to town and we got some rave reviews! At this point, I've honestly lost track of how many times I've heard the phrase 'I've never seen anything like this before' and 'the highlight technology of eTail... again' Our play this year was all about demystifying this whole narrative around AI agents by actually showcasing real-world applications of Agentic AI to drive better insights and actions. Could we truly drive intent to action in 7 seconds or less? ?? Conversational CX | A conversational shopping agent that showcases a new way to search ?? Human + AI | AI Co-Marketer to drive better strategic insights and forecast new options on campaign strategy based on a goal ?? Human + AI | AI Twins to drive faster insights on customer and product research A big thank you to so many people for the support and invaluable feedback so far as we imagine some new possibilities! Chris Pe?a, Laura Cantor, Matt Ezyk, Dimple Rao, Scott Perry, Joshua Tully, Dawn Den Hartog, Kirsten Wallace, Roshan Varma, Alicia L., Jim Navarra, Ryan Besterwitch, Makayla VanVeen and many more ... ... and it wasn't just us ... Our ecosystem partners are driving the same narrative on driving shopper intent to action quickly with their unique solves ... ?? Velou | Sadee, Gavin and Ryan showcasing how an AI enriched catalog drives amazing product discovery both on offsite ROAS efficiency and ad spend in addition to onsite product discovery. ?? Infobip | James on RCS will be the game changer since the SMS wave that drives more conversions in channel at a greater pace than SMS/MMS We're still scratching the surface of insights here and the world is changing seemingly in months...if not weeks at this point. Finally, there is no eTail without the amazing team of Chet Silverman, Kristin Paulick Schoenstein, Lena Moriarty and co. Thanks for putting on a great show for brands and vendors alike! 'til next time!

#eTail highlights from last week with #beauty -topics! ?? Great to see some many beauty brands on stage. Interesting sessions around #personalization, #AI, #community, #TikTok and more! Some highlights: ? Tech-Driven Personalization – How #data and #AI are shaping the next generation of #retail BUT that it's still baby-steps for many brands & retailers ? For something like #TikTok It's important to have a North Star and anchoring the customer journey around it ? Something like #Makeup #AR #Virtual Try-on has been around 10+ years but today it's really becoming realistic and in-demand by consumers Great job folks in beauty Andrew Jobson Jeremy Lowenstein Ankit Patel Mick Burchfield Katherine-Margaux Longest Breanna Greenberg Gary Penn Saika Pitre Cedric Parsiegla Hemani Kamdar Amber Klvana (Reyes) Lara Schmoisman and whoever I missed here! Next up - Shoptalk Vegas, Beautymatter NYC and our own breakfast panel session around AR & AI in Beauty 2nd of April in NYC! #beauty #retail #personalization #beautytech #AR #AI #Revieve #retailtech #digital #etail #eTailWest #etail2025 Revieve

Reflecting on an incredible panel discussion at #eTail last week on subscription models and their role in driving customer retention and long-term loyalty. The big takeaway? Seamless experiences, data-driven personalization, and continuous optimization are the keys to transforming subscriptions into a true loyalty engine. We explored: ? How to structure a subscription model that aligns with customer needs ? The balancing act between eCommerce, retail, and subscriptions ? Personalization strategies to prevent fatigue and extend LTV ? The power of customer feedback in refining subscription offerings Great insights from industry leaders who are shaping the future of subscriptions and thank you to eTail? John Trippe Axel Folz Aaron Magness Ted Silverman, CCXP #eTail #Loyaltyprograms #subscriptions

eTail? 25 did not disappoint! ?? A huge thank you to everyone who attended our legendary Wunder House party and to those who stopped by the booth, it was amazing connecting with you all. Had an incredible time with the team and the opportunity to be surrounded by some of the brightest minds in Retail & Martech. ???????