established.inc . the creative licensing company转发了
Remember these words : PEOPLE / NETWORK, TRUST and RELATIONSHIP are the KEYS. Sharing some thoughts I had on my flight ?? back from Chicago to Luxembourg yesterday as it's been for me almost 10 years attending trade shows all over the world. ?? At established.inc . the creative licensing company we have been attending quite a lot of trade shows over the last 6 months, from the Americas, through EMEA to Asia. Trade shows have a long and storied history that dates back to the medieval times, when merchants used to congregate in marketplaces and promote their goods and services. Not too different from what we do today except the existence of Trademarks, Patents and their histories. The big & traditional ones from our industry are obviously the famous CES, IFA Berlin, Canton Fair, Eletrolar Show, Hong Kong Trade Development Council & AWE in Shanghai coming later this month. We also cannot forget to mention all the smaller trade shows, sometimes very local and regional which are as valuable as the ones listed above. I have heard so many times, especially during and after covid that trade shows were done and about to disappear, that everything would be done online ??. Honestly, that terrifies me... As a contrary, when you dig a bit and check all data gathered by the different authorities and organizations, they all have one thing in common, they are attracting more and more people year by year. This proves something, today more than ever, humans needs to create and share. Online & offline. It doesn't matter if it is an artist sharing his latest painting, or an engineer his newest invention or a brand sharing their television's newest technology innovations. Fairs are highly contributing to the fast pace that the world is changing making life better for everybody. A moment of life. Even if tiring for all the participants ?? Trade show exposure is not only giving you the opportunity to welcome your loyal customers & friends in order to make new deals ?? and have a nice time together. Shaking hands ?? , having coffee together ? and most of the time finding something which connect you to the person you are talking to for the first time. It is after all something tangible that people remembers. It's a remarkable solution to welcome and embrace new opportunities simply by the high number of people visiting you. Facts are here, trade show attendees are 72% more likely to buy from an exhibitor they have met at a trade show than from a competitor they have not met. Congratulation again to the Star Glory team and our fantastic partners joining us all year long for the big efforts you put on participating to these trade shows with our brands.
?? Blaupunkt, perfectly showcased! A big thank you to Star Glory Brands for the perfect exhibit of the Blaupunkt brand at The Inspired Home Show. From legendary car radios to innovative solutions, their booth was a testament to Blaupunkt’s commitment to quality and performance. Great to see Alejandro Nessi and Romain from the established.inc . the creative licensing company team with Arun Mahbubani, CEO of Starglory, at the booth.