EstablishCred

In 2025, I've fixed 7 struggling B2B SaaS brands' PR strategy. It's predictable. Steal my 8 step process below: BACKGROUND: Fast-growing B2B tech brands struggle with PR despite their innovation. Common problems: Inconsistent media coverage Poor thought leadership Wasted PR retainers No guaranteed placements Zero measurable ROI Bad PR agencies Monthly fees with no results No strategic approach Generic pitches Fixing B2B tech PR is high stakes. You have to deliver fast. Growth targets are on the line. Here's how I do it: PROCESS: 1. Identify The PR Gaps Find 2 visibility metrics you can improve quickly. By fixing 2 things you get momentum. The challenge is knowing what moves the needle. e.g 8-figure SaaS platform, stuck because of: Zero top-tier media mentions No executive thought leadership Goals: Secure 3 tier-1 placements => guaranteed media approach Establish CEO as industry expert => bylined articles 2. Stop The PR Waste There are always inefficiencies. Look for recurring expenses with no outcomes. Cut the traditional retainer model immediately. e.g → $15k/mo PR agency spend No guaranteed results building relationships Turns out they've secured only 2 mentions in 6 months. Congrats - you have $15k to invest in guaranteed placements! 3. Align Leadership Expectations You're about to deliver 10x faster than industry standard. Everyone needs to understand the new approach. Now's the time to reset expectations. e.g. The marketing VP is skeptical he tried media placements last year, got burned by another agency, why would this time be different? 4. Create Your Authority Assets → Generic company boilerplate won't cut it. → You need compelling storylines. → They do NOT have to be product-focused. e.g. I developed 3 thought leadership angles myself Built media kit with industry-specific messaging 5. Implement Measurement Systems Do this while the assets are being finalized. My stack: Google Analytics, LinkedIn Sales Navigator, UTM tracking. Make sure PR coverage is trackable Use good KPIs beyond vanity metrics Web traffic from media placements" Sales pipeline influence from media mentions" 6. Secure First Top-Tier Placement Submit to publications as soon as humanly possible Make sure the placement actually drives traffic Hooray!! You're halfway there! e.g secured Forbes feature within 3 weeks Within days, 3 enterprise leads mentioned the article Credibility increases!! 7. Develop Thought Leadership Time to position executives Now you get some leverage e.g place bylined article in industry publication establish authority!! Leadership team now seen as experts!! 8. Amplify Both Victories Now you can maximize impact Sales team armed with credibility assets Social promotion for earned media e.g creating LinkedIn posts from the article, featuring in newsletters We can scale again!! hooray! That's it! If you can manage all that And fix the brand's visibility. You will have clients for life.

Thrilled to be featured in HubSpot’s latest article, "AI in Content Marketing: How Creators and Marketers are Using It in 2024 [Data]" In the article(link in comments), I shared insights on how AI is reshaping content marketing and why it's a game-changer for startups looking to scale quickly: "AI enables founders and marketers to automate repetitive tasks and focus on creative strategy—resulting in more authentic and impactful content that resonates with their ICP" It's an exciting time for brands to embrace AI and leverage it to elevate their authority in their industry. If you're a high-growth startup ready to amplify your thought leadership and stand out in the market, let’s chat!