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We spun off the Gaming Marketing Institute (GMI) to help marketers across the world succeed ?? Here's everything you need to know about GMI and why it's relevant to all marketing disciplines ??

Culture moves people. Meanwhile, marketing communications seek to inspire action. So, it's no surprise that effective marketing often taps into culture. Here's the first part of a series explaining how gaming marketing is steeped in video game culture. Check it out and learn how that culture is key to inspiring action from gaming audiences! https://lnkd.in/e53iAD-7

The names Nadeshot, Pokimane, and Master Chief are familiar to millions of gamers across the globe. Where all three have become bonafide gaming celebrities. The third part of the gaming influencer marketing learning series explains how to tap into this influencer category. Check it out today! Also, be sure to follow the Gaming Marketing Institute for more insights ?? https://lnkd.in/ewn5_hdp

The $187 billion video game industry is home to a wide range of career paths. Where some gaming professionals are influencers, in their own right. So, the second part of the gaming influencer marketing learning series explains how to tap into this influencer category. Check it out today! Also, be sure to follow the Gaming Marketing Institute for more insights ?? https://lnkd.in/eMXrtYkg

Microsoft's Minecraft celebrated its 15-year anniversary by teaming up with Apple's Beats by Dre. The collaboration resulted in a special-edition Minecraft x Beats by Dre Solo 4 headphones, released in July 2024. Here's what you need to know about the gaming-inspired marketing mix! >>>>>>>>>>>>>>>>>>>>>> Want more insights on gaming marketing? ?? Follow the Gaming Marketing Institute ?? https://lnkd.in/eG9Ahc5d

Words matter. Marketers use certain words to communicate with stakeholders and clients. That language is just as critical to effective strategies as advertising copy and social media posts. The same holds when it comes to gaming marketing. So, check out this guide outlining over 50 vocabulary terms integral to effective gaming marketing practice. And be sure to follow the Gaming Marketing Institute for more insights and creative ideas!

ChatGPT describes esports as "organized, competitive video gaming where individuals or teams compete in various video games." Likewise, esports marketing is an umbrella term for tapping into any type of competitive game experience. Here's everything you need to know about this powerful medium for inspiring action from gaming audiences! https://lnkd.in/eddAQ-Ze

Effective gaming marketing strategies and campaigns require knowledge of specific terminology. So, this is the second part of a Gaming Marketing Institute series covering those terms. Check it out today to understand the three types of game experiences, as well as the different varieties of gaming marketing! https://lnkd.in/eASnwrF5

The gaming community is home to a unique form of language (lingo). Where slang like grind, farm, and whales serve an important role in gaming (sub)culture. However, a different type of terminology is core to effective gaming marketing. So, check out the first part of Gaming Vocabulary for Marketers series to learn their meanings and more! https://lnkd.in/ec-uqKBY

According to GEEIQ, at the end of Q2 2024, there were over 700 brands and 1,200 activations across gaming platforms like Fortnite, Roblox, and Minecraft. One activation by Liquid Death, a popular canned water brand, embraced murdering thirst in a December 2023 Fortnite map. The playable experience was a fun, cheeky take on Liquid Death's tagline, "Murder your thirst." Here's another Gaming Marketing Institute brief on what all brands and marketers should know about in-game brand integrations