ESHAP

Bikini Tops! ITV Studios' Ruth Berry redefines TV #Fandom for the User Centric Era, sharing how the Love Island Roblox game turned a TV show into a top merchandiser of Virtual Bikinis. This mind-twisting example is one of the many revelations on our User-Centric Era panel at #SXSW. See it ALL, for FREE: https://lnkd.in/euQChPaM Comscore, Inc. Future Media Hubs #SXSW2025

During our panel about the User Centric-Era, at #SXSW, Comscore's CCO Steve Bagdasarian rings a wake up call for the #measurement business to meet the #Streaming moment. Stream the entire panel - for FREE - right here: https://lnkd.in/euQChPaM Comscore, Inc. Future Media Hubs #SXSW2025

"Millennials are NOT kids, they HAVE kids. Half the US workforce are now #Millennials or #GenZ. If you want to navigate Media's User-Centric Era, you have to KNOW who YOUR USERS ARE." With real-talk and data, for our #SXSW panel on the User-Centric Era Evan Shapīro frames the remodeling of the Media business through the lives of Media's consumers. See the whole panel. Get all Evan's slides and charts. Here: https://lnkd.in/euQChPaM #SXSW2025 Comscore, Inc. Future Media Hubs

TAKE ME HOME! For our FANS AND FANDOM panel at #SXSW, Paramount Advertising's head of Advertising Research and Insights, Lydia Daly tells a story about how fandom comes in unusual shapes and sizes. Yellowstone tapped into and amplified the zeitgeist so well, Lydia posits that the show's fandom helped create a nationwide #CountryMusic Renaissance. And she brings the receipts to prove it. See the whole FANS AND #FANDOM panel right here: https://lnkd.in/euQChPaM Future Media Hubs Paramount

MAKE ME A MATCHA! Ashley Alexander turned her YouTube channel into a red hot Matcha brand - Nami Matcha - selling out their inventory in less than three minutes. Ashley goes by @urmomashley on YouTube and has 1.8 million subs. Big, but far from Mr. Beast numbers. Neil Waller ??, Whalar Co-Founder, shows why engagement with and LOVE FOR creators mean more than pure reach, and how the Creator Economy is about more than short videos and ring lights. Watch the whole FANS AND FANDOM panel FREE here: https://lnkd.in/euQChPaM Future Media Hubs Paramount Advertising

Julie Piskin talks about Roblox as #SocialMedia and how seven-figure paychecks for indie game-designers on Roblox and Fortnite made her question if SHE was in the right line of work! (Spoiler: She is.) Most importantly, on our FANS AND #FANDOM panel at #SXSW, Julie shows how #Gaming is a big #CreatorEconomy platform. Get the whole panel right here: https://lnkd.in/euQChPaM Future Media Hubs Paramount Advertising

"Fans are now more important than the Media they use." Media Cartographer Evan Shapīro sets the stakes high for our FANS & FANDOM panel at #SXSW. Get the WHOLE panel & download ALL Evan's slides, right here: https://lnkd.in/euQChPaM Future Media Hubs Paramount Advertising

Linette Zaulich of ZDF Studios quizzes the audience on "what is a channel, now?" for our THE PRODUCT IS THE MESSAGE NOW panel at #SXSW2025. Get this whole panel, plus three more complete convos from our event at #SXSW, at the link: https://lnkd.in/euQChPaM Future Media Hubs

Google TV's Rob Caruso talks about the realignment underway in the content economy on THE PRODUCT IS THE MESSAGE NOW panel at SXSW 2025. Get this panel and three more full panels from Content Crossroads at #SXSW, at this link: https://lnkd.in/euQChPaM Future Media Hubs

At #SXSW, SVT CTO Adde Granberg talks about the need for Broadcasters to ignore the impulse to stand-pat, shake off old-style thinking, and use 2025 to "push it." Get the entire PRODUCT IS THE MESSAGE NOW panel from #SXSW2025 (for free) with one click: https://lnkd.in/euQChPaM Future Media Hubs