Our latest research with BVA BDRC reveals how actual vs. perceived prices impact brand strength in the UK grocery sector. By combining real pricing data with consumer insights, we’re uncovering what drives brand strength in this fiercely competitive market. We’re going to be expanding our study to track a broader basket of goods and introduce our Brand XP tool for deeper brand analysis. You can read more about BrandXP here: https://lnkd.in/eSbK8cwa #RetailInsights #GroceryTrends #ConsumerInsights
Do shoppers really know how much they’re paying at the supermarket? We surveyed 1,000 UK consumers to compare perceived vs. actual prices of a typical shopping basket across major supermarkets. The results reveal key insights into pricing strategies and consumer behaviour: ?? Aldi’s actual prices are 16% lower than shoppers expect, possibly due to competitors’ price-matching tactics ?? Sainsbury’s customers overestimate prices, suggesting they’re less price-sensitive ?? Waitrose’s actual prices exceed perceptions, reinforcing its premium image With Sainsbury’s also investing in higher shop-floor wages, could this help create a better in-store experience? Read James' full blog here: https://lnkd.in/eP4QWumC #RetailInsights #ConsumerPerceptions #GroceryTrends