Equity Angels

I've been a startup marketer and builder since 1999. I've seen it all, broken through the noise over and over again, and helped to build many companies through all the ups and downs: the Dot-com boom and bust, the Streaming Wars, Mobile Mania, SaaS, PaaS and even AaaS. And now AI. Epic times. Over the course of my career, there have been a few consistent hacks I've leveraged in building brand awareness and growing businesses. I'll be sharing some of those insights through my 6 C's of Marketing. Register here: https://lnkd.in/gKb879WE. The first C in marketing has always been Creativity for me. And no matter what industry, or shiny new technology emerges--creativity remains key to a successful marketing strategy. If anything, it has become more important over time. Find out the rest of my C's tomorrow along with more proven content marketing approaches from my All-Star lineup Marci James, Tiffany McQuaid, Omer Reshid and Dani Vanderboegh ?? Join us March 13 at 10:00 am PT!

BREAKING NEWS: Home Studio AI Partners With Design Quad and HGTV Star Lindsey Walker Texas-based Proptech Founder Nicole McGuire introduces instant home personalization at SXSW Funded House with a Web3-enabled platform “We are thrilled to showcase Home Studio AI in our SXSW 2025 Lookbook and at the Funded House Investor Lounge. Their innovative approach to modernizing the homebuilding industry aligns perfectly with our mission to connect investors with groundbreaking startups,” said Elijah May, Founder and CEO of Funded House. “We are looking forward to featuring Nicole McGuire at SXSW.” Equity Angels portfolio companies are doing big things ?? if you plan to be at #SXSW find time to meet with Nicole McGuire!

The real estate market is in constant flux and going through a major evolution. Whether you're a proptech innovator or a new brokerage, a robust content marketing strategy is no longer a luxury—it's a necessity. Join us on March 13th for a panel discussion designed to equip you with the tools and knowledge to build a content flywheel that fuels your startup's growth. Learn from: ?? Marci James, Founder, Be Inspired Digital (nurtures new brands to navigate the dynamic world of real estate and was a marketing leader at Realtor.com, OBEO Inc., National Association of REALTORS?, and Better Homes and Gardens Real Estate) ?? Tiffany McQuaid, President, McQuaid & Company (runs the most sought-after real estate brokerages in Southwest Florida and is the author of “The INth Degree: How to Stand Out By Going All In”) ??? Omer Reshid, Founder and Managing Partner, Refitified Marketing (leads a seven-figure firm working with top brokerages, teams, and agents in the DC region and owns Culture Speaks Studios DC, ranked DC’s #1 podcast studio) ?? Dani Vanderboegh, Service Editor, Head of Contributors, Inman (leads a team which curates and produces newsletters for first-year agents, veteran agents, brokers and teams and writes for Inman) Super excited to host a discussion with some of the best content creators and marketers in our industry today. Join our panel discussion LIVE to take advantage of our Q&A session! Sign up on Zoom Events: https://lnkd.in/ghVQ86Rv #RealEstateMarketing #ContentMarketing #StartupGrowth #PropTech #MarketingTrends #Webinar #DigitalMarketing #LeadGeneration #EquityAngels #RealEstate

A year ago, I set out to solve a major challenge in real estate—helping brokerages recruit smarter using integrated solutions with data as the foundation. Today, Maverick Systems is powering recruiting decisions across major U.S. markets. Seeing this vision come to life has been incredible. Grateful for Inman, Craig Rowe and Dani Vanderboegh for sharing our story and for Equity Angels Katherine Winston Kenya Burrell-VanWormer's support in driving real estate tech forward. A huge shout out to Jesse Garcia Rose Redondo Graves Ruel Macaraeg Marci James Laura O'Connor for your advice and friendship. We’re just getting started, and I can’t wait to see what’s next! Check it out: https://lnkd.in/gtuuaA3w #RealEstateInnovation #AgentRecruiting #MaverickSystems #BuildingTheFuture

Reflecting on Black History Month, I want to acknowledge and celebrate the ongoing contributions of the visionaries and change makers driving change and making history in the real estate industry. Alikiah Barclay, Founder, ReRent Nikki Beauchamp, Associate Real Estate Broker, Sotheby's International Realty Steven Boyd, Founder, Rent Offers Adam Demuyakor, Founder and Managing Partner, Wilshire Lane Capital Olumide Gbenro, Founder, Creatoor AI Ashley Keyes, Founder, Rely Alysha Light, Founder, Flight PR Kelly McHenry, Chief Executive Officer, Lewis Joseph Group Nikki Merkerson, Founder, Pairgap Jerryck Murrey, Founder, Annum Terrence Nickelson, Founder, Goby Homes Omer Reshid, Founder, Refitified Marki Lemons Ryhal, Founder, ReMarkiTable LLC Derek Stanton, Founder, DVX MediaLab Andrea Michele Taylor, Founder, Livsee Rod Watson, Founder, Distinct Concierge Real Estate Nykia Wright, Chief Executive Officer, National Association of REALTORS? Association of Realtors Bryan Young, Founder, Home Lending Pal And of course, a shoutout to the powerhouses in my life: my amazing husband Darren Winston, Luxury Agent at Sotheby's International Realty and my Equity Angels co-pilot, Kenya Burrell-VanWormer. Your impact is immeasurable. #Visionaries #Innovators #Changemakers #RealEstate #Technology #Proptech #Founders #RealEstateAgents #Brokers #BlackHistoryMonth

ATTN ???? Early-Stage Proptech and Fintech Founders ???? 2025 Catalyst Program?applications are due this Friday, February 28th! ???? Details here: https://lnkd.in/g3kTERUJ We know how much work goes into building and growing a startup and we’re here to help. ? But the Catalyst Program is more than an accelerator... We power underrepresented founders and diverse-led teams with an ecosystem of proven industry leaders, sector-focused investors, mentorship, educational resources, relationship-building events, media coverage and ongoing support. We've seen firsthand the impact this program has and here’s the data to support it: https://lnkd.in/g4CBdspA ?? If you're looking to: ?? Refine your business and raise capital ?? Build meaningful relationships that can accelerate your growth ?? Get the visibility you deserve Take that leap and apply. You have nothing to lose and everything to gain. #CatalystProgram #EquityAngels #StartupEcosystem #Accelerator #Proptech #Fintech

?? The Marketing Playbook: Proven Content Strategies to Fuel Startup Growth March 13, 2025 10:00 - 11:00 am PT JOIN OUR NEXT WEBINAR! Launching a new business and cutting through the real estate noise can be overwhelming. Solid content marketing is your secret weapon, taking you from initial launch to sustainable traction. This webinar will equip you with the practical tools and knowledge to build a marketing strategy that fuels your startup's growth. Gain insight from industry-leading marketers and content strategists: Marci James, Tiffany McQuaid, Omer Reshid, Dani Vanderboegh, and Katherine Winston. This webinar is designed for startup founders and marketing leaders, content producers and creators, early-stage companies looking to build brand awareness, and anyone interested in leveraging content to drive business growth in the real estate sector. SAVE YOUR SPOT ??

?? Calling All Early-Stage Proptech & Fintech Founders! ?? The 2025 Equity Angels Catalyst Program?applications are due this Friday, February 28th! Don't miss the opportunity to: ? Elevate your business strategy, value proposition, and investor pitch ? Build relationships with sector-focused advisors and financiers ? Gain media and customer exposure in the real estate industry Through our comprehensive six-month accelerator, we help founders prepare for investment pitches by reviewing their technology; assessing their product-market fit and go-to-market strategy; assisting with financial projections and funding targets; and so much more. We introduce founders to potential investors and customers, while providing marketing and communications support. The Catalyst Program is mostly remote and culminates at Blueprint: The Future of Real Estate this September. We highly encourage underrepresented founders and diverse-led teams to apply. We help founders refine their business plans, sharpen their pitches, and provide greater access to capital, community, and growth. ?? Apply by Feb 28. Learn more here: https://lnkd.in/gSekAwRS #proptech #fintech #startups #funding #accelerator #equityangels #catalystprogram #realestate #finance #innovation #entrepreneurship

REAL ESTATE NEWS: Equity Angels Co-Founder Kenya Burrell-VanWormer Shares Market Outlook and “Smart Growth” Insights ?? Houston Suburbs Lead Texas Cities in Home Sales Growth By Michael Shiloh February 2025 Texas is still a strong market for home sales, with San Antonio and Dallas finishing last year in upward trends, while Austin is seeing something of a downturn, but one major success story is Houston. The Bayou City is seeing what Equity Angels Founder and Managing Partner Kenya Burrell van Wormer calls "smart growth," a systematic approach to home building that aims to keep them affordable and resilient. Such growth will find home building going on in areas where land prices may be a little bit cheaper, which can help make those homes a little more affordable. Some people may not consider the areas of eastern Montgomery County such as Porter and New Caney, north of Houston, as wide growth areas, yet the Houston Association of Realtorslists them alongside Conroe Northeast, Waller, Fulshear, Simonton, Hockley and Brookshire as up-and-coming home markets. There's a rhyme-and-reason to it, Ms. Burrell van Wormer says, as part of the area's rational building patterns. "This is part of Houston's story of smart growth. As popular areas of Katy fill up, we're seeing the next ring of suburbs build up with new communities." The next ring of growth after the Katy area is moving out toward Brookshire. That's pretty far to Houston's west, but then again one of the hottest growth areas of Houston now is the inner-city Montrose area. Yet just like New Caney, Montrose has its place in smart growth too, she says. "That's among those areas that you're not considering at times because it's not your Katy or your Cypress or The Woodlands, but we're starting to be more creative, where we can build homes and the American Dream." More from iHeartRadio here: https://lnkd.in/ghtGcwdy

Climbing Mount Everest is a feat few attempt, and even fewer conquer alone. Success hinges on experience, guidance, and unwavering support – the very essence of a Sherpa. Similarly, the treacherous terrain of starting a tech company demands more than just a brilliant idea; it requires a trusted guide, someone who's navigated the peaks and valleys before. That's where the critical role of a mentor comes in.