Equip Marketing Group

From Idea to Action: Launching a Streaming TV Campaign in Days At Equip Marketing Group, we pride ourselves on delivering speed, strategy, and results for our clients. A great example? Our recent work with Millertech Energy Solutions. Here’s how we took their streaming TV campaign from idea to live in less than a week: The Challenge: Millertech wanted to promote their LED lithium-powered flashlights and headlamps ahead of the holiday shopping season—capitalizing on the seasonal demand for practical, high-quality gifts. Timing was everything, and we had to move fast to capture the surge in gift-giving traffic. The Timeline: Friday, November 22: We met with Millertech to strategize and finalize their campaign goals. Monday, November 25: Ad creatives, messaging, and targeting were finalized and ready to go. Tuesday, November 26: Video production started and completed, editing and post production completed. Wednesday, November 27: The campaign launched, reaching an audience of over 7 million people across the United States on platforms like Sling, Roku, and HGTV. The Results: By leveraging streaming TV ads, we helped Millertech: Reach a national audience during peak holiday shopping season. Promote their products directly to gift-buyers and outdoor enthusiasts. Take advantage of advanced targeting to ensure their ads were seen by the right audience. What Makes This Possible? At Equip Marketing Group, we use AI-driven targeting tools and a highly efficient workflow to turn campaigns around quickly without sacrificing quality. This means our clients can: ?? Respond to market opportunities faster. ?? Reach highly specific audiences across 500+ streaming platforms. ?? Launch campaigns that are measurable, scalable, and effective. For businesses like Millertech, this agility makes all the difference in staying ahead of the competition. If you’re ready to take advantage of streaming TV advertising that gets your products in front of the right audience—fast—let’s talk. equip.agency (330) 600-3092 #StreamingAds #DigitalMarketing #EquipMarketingGroup #MarketingStrategy #BusinessGrowth #ClientSuccess #HolidayMarketing #LEDFlashlights #GiftIdeas #FastResults

Data Tracking: The Foundation of Successful Multi-Platform Marketing In today’s digital landscape, businesses often run multiple media campaigns across platforms like Google Ads, social media, and streaming TV. While this approach can maximize reach, it also introduces a major challenge: data tracking and analysis. One common pitfall is assuming all conversion actions are created equal. But in reality: A conversion action for a Google Ads campaign might be a completed contact form or a phone call. A conversion action for a streaming TV ad could be a website visit or a boost in brand search activity. The available data from each platform often doesn’t align perfectly, making it harder to piece together the big picture. How Equip Marketing Group Solves This At Equip Marketing Group, we understand that marketing isn’t “one-size-fits-all.” That’s why we’ve built customized solutions to ensure our clients get clear, actionable insights—no matter how many platforms they’re using. Custom Reporting Solutions: We create tailored reports that combine data from all platforms into an easy-to-read format. This ensures our clients understand how each campaign is performing and how it contributes to their overall business goals. Platform-Specific Metrics: We evaluate performance based on each platform’s unique strengths. For example: Google Ads: Lead generation metrics like cost-per-click (CPC), click-through rate (CTR), and cost-per-lead (CPL). Streaming TV: Reach and brand awareness metrics, including impressions, video completion rates, and post-ad website activity. Cross-Platform Attribution: Our team uses advanced tools and strategies to connect the dots between platforms, helping clients see how each channel impacts their bottom line. Clear Communication: We believe that numbers only matter if they’re understood. That’s why we provide ongoing support to explain performance metrics and help our clients make data-driven decisions. The Bottom Line: Without proper data tracking and reporting, businesses risk wasting time, money, and opportunities. At Equip Marketing Group, we help clients navigate the complexity of multi-platform campaigns, ensuring that every dollar spent is contributing to their success. If you’re ready to elevate your marketing with custom solutions and clear performance insights, let’s talk! equip.agency (330) 600-3092 Here's a recent TV spot we produced for our client, J&N Structures in Lititz, PA. This is a retargeting campaign running on over 500 streaming TV platforms to recent visitors of their website. A great example of one of the ways we approach lead development. #MarketingStrategy #DataTracking #PerformanceMetrics #DigitalMarketing #StreamingAds #GoogleAds #EquipMarketingGroup #BusinessGrowth #ClientSuccess #ROI

Streaming TV Ads: Smarter, Targeted, and Measurable At Equip Marketing Group, we’re taking streaming TV advertising to the next level for our clients in home improvement and other industries. Gone are the days of blindly hoping your TV commercial lands in front of the right audience. With over 500 streaming outlets available today, platforms like Hulu, YouTube TV, Roku, and others offer an incredible opportunity to laser-target your ideal customers. But what truly sets us apart? We use machine learning and AI-powered tools to: ?? Analyze Audience Data: Pinpoint the perfect audience based on location, demographics, behavior, and interests. Want to target homeowners looking to remodel? We’ve got you covered. ?? Optimize Campaigns in Real Time: AI helps us fine-tune your ads mid-campaign, ensuring the best performance and the lowest cost per view or lead. ?? Track Results You Can Measure: From impressions and views to lead conversions and ROI, we make it easy for you to see the impact of your campaigns. ?? Create Custom, Eye-Catching Content: Our team combines technology and creativity to produce commercials that grab attention and deliver results. Why Streaming TV Works: 94% of viewers still watch TV—but streaming is now the preferred method for most households. Streaming ads allow for hyper-local targeting, so your marketing dollars stay focused where they matter most. It’s cost-effective and scalable, making it a great fit for both small businesses and large-scale campaigns. At Equip Marketing Group, we don’t just run ads—we create smarter marketing strategies that work for your business goals. Ready to see how streaming TV ads can help grow your brand? Let’s talk! equip.agency (330) 600-3092 Check out an example of a recent campaign for Millertech Energy Solutions. This campaign utilizes AI and machine learning to continually optimize delivery! #DigitalMarketing #StreamingAds #AIinMarketing #MachineLearning #HomeImprovementMarketing #EquipMarketingGroup #BusinessGrowth #TargetedAdvertising #MarketingROI

Leveraging "Made in the USA" in Your Marketing Strategy In a world where globalism and tariffs dominate the business conversation, the value of "Made in the USA" has never been more relevant—or more powerful. Highlighting your commitment to American-made products or services isn’t just about patriotism; it’s a strategic advantage: Build Trust: Consumers associate American-made with higher quality, reliability, and safety. Marketing this distinction can position your brand as one they can count on. Support Local Economies: People love knowing their purchases support American workers and communities. Sharing these stories fosters stronger customer loyalty. Show Resilience: In an age of supply chain disruptions, "Made in the USA" signals stability and self-reliance—qualities customers value deeply. Stand Out in a Crowded Market: As tariffs and global trade tensions continue, emphasizing local craftsmanship helps your brand rise above the noise. Incorporating this messaging into your marketing strategy can align your brand with customer values and position you as a leader in your industry. Pro tip: Pair your "Made in the USA" focus with visuals and stories about your team, your processes, and your impact on the local economy. This humanizes your brand while reinforcing the value of buying American. Let’s shift the conversation—one product, one message, and one story at a time. At Equip Marketing Group, we believe in a holistic strategy when we plan and deploy marketing messaging for our clients. We consider many things when we craft marketing strategy including: political climate, economic trends and how our client's story can be made to resonate in the marketplace; not just who you are and 'how much is it?'. Want to hear our ideas? Call us or connect with us online and get a Free Idea today. equip.agency (330) 600-3092 #MadeInUSA #MarketingStrategy #AmericanManufacturing #BrandLoyalty #LocalBusiness #EquipMarketing #marketing #digitamarketing #socialmediamarketing

A great day shooting video at J&N Structures in Lititz, PA. We are producing a series of streaming TV spots, targeted at horse barn enthusiasts as well as retargeting their website visitors when they stream on their favorite platforms. Learn more about how we use the latest technology and marketing methods to drive results for our clients. equip.agency (330) 600-3092 #marketing #EquipMarketingGroup #barns #backyardstructures #JNStructures #streamingtv #videoproduction #videomarketing

The Power of Professionally Produced Video: Why Quality Matters for Your Brand In today’s media landscape, video is a non-negotiable. But here’s the catch: not all video is created equal. While it might be tempting to whip out a smartphone for quick and easy content, amateur video often doesn’t capture the quality, polish, or professionalism your brand deserves. In fact, poorly produced video can actually harm your brand’s image, suggesting a lack of commitment to quality and a less professional approach. Professionally produced video shines across TV, web, and social media. It’s tailored, visually compelling, and strategically crafted to engage audiences and leave a lasting impression. High-quality video builds trust, communicates value, and elevates your brand’s image – instantly setting you apart from the competition. So before hitting record, ask yourself: Is this video a true reflection of my brand’s values and quality? Invest in video content that matches your brand’s ambitions. It’s a worthwhile investment in your reputation, growth, and audience connection. At Equip Marketing Group, we produce exceptional quality video for a variety of marketing applications, from social media posts to short and long-form TV commercials for streaming and broadcast. Reach out to us today to learn more about why our clients shine on any screen. equip.agency 330-600-3092 #VideoMarketing #Branding #ProfessionalContent #DigitalMarketing #ContentCreation #SocialMedia

Considering a Change in Marketing Companies? Make Sure You're Comparing Apples to Apples When it comes time to evaluate a new marketing partner, one thing is essential: compare apples to apples. Many businesses find out too late that they didn’t dig deep enough into what their current provider actually handles—only to realize they’re now missing crucial services or are paying extra for things that used to be included. Here’s a Checklist to Ensure a Fair Comparison: Access to All Accounts: Do you have ownership of essential accounts like Google Analytics, hosting, domains, email? Ensure these assets are in your business's name and can be transferred if needed. Complete Service Breakdown: Make a detailed list of all current services being provided by your existing agency, such as SEO, PPC, content creation, social media management, and web maintenance. Identify which services are crucial to your marketing efforts and clarify what’s included vs. what’s add-on with each agency you’re comparing. Hosting & Website Maintenance: Is your current agency providing website hosting, backups, and updates? Check if these are included in the package or priced separately to avoid surprise costs. Clear Pricing Structure: Some agencies bundle services, while others charge for each item. Understanding the pricing structure is key to seeing where costs may add up or drop off with a new provider. Reporting and Metrics: Does your current agency provide regular reports with valuable KPIs like lead generation, cost-per-click, or conversion rates? Ensure you’re getting metrics and reports that align with your business goals so you can make informed decisions. Support and Communication: How often does your current provider check in or update you? Compare levels of client support and communication styles to make sure you’re on the same page with your new provider. Switching marketing companies can lead to great results—but only if you know exactly what you’re gaining and what you’re giving up. Equip Marketing Group believes in transparent, client-focused services, and we’re always here to help clients ensure their investments align with their goals. equip.agency (330) 600-3092 #Marketing #DigitalMarketing #MarketingStrategy #SmallBusinessGrowth #EquipMarketingGroup #ClientSuccess #BusinessTips #MarketingROI

How Much Should Your Small Business Spend on Marketing & Advertising? One of the most common questions we hear from home improvement business owners is, "How much should I invest in marketing?" The answer depends on several key factors, but one rule remains constant: consistent, smart investment in marketing is crucial to your business growth. Industry Guidelines: On average, small businesses should allocate 5-10% of their gross revenue for marketing and advertising. However, this can vary depending on factors like the age of the business and the growth goals: Established Businesses (5+ years): A more stable business may aim for 5-8% of revenue. For example, a roofing company with $1M in revenue could spend around $50,000-$80,000 annually on marketing. Newer Businesses (0-5 years): If you're still in the growth phase or trying to increase market share, consider increasing that budget to 8-12% of revenue. A home improvement business with $500K in revenue might spend $40,000-$60,000 to build brand awareness and capture new leads. Key Factors to Consider: Competition: In highly competitive markets (e.g., roofing or remodeling), you’ll need a more aggressive budget to stand out. Local Market Conditions: Targeting a local audience with digital ads, streaming TV, or direct mail often provides a higher ROI but requires a strategic allocation. Customer Lifetime Value: Understanding the lifetime value of a client can help you determine how much to invest to acquire each new customer. If a kitchen remodel brings in $20,000 in revenue, spending $2,000 to acquire that customer is a strong return. Home Improvement Example: Let’s say you're a general contractor aiming for $1M in revenue. You may want to allocate $70,000 (7% of revenue) toward a mix of digital ads, local SEO, and streaming TV ads to capture leads. Investing in ancillary services like inspections or repairs can also lead to higher-value projects like full remodels or new roofs. Pro Tip: Don’t just throw money at marketing—track key performance indicators (KPIs) like cost per lead, conversion rates, and return on ad spend to ensure your budget is working for you. At Equip Marketing Group, we help small businesses in the home improvement industry and many other categories create data-driven marketing strategies that maximize their budget and deliver real results. Need help determining the right spend for your business? Let’s talk! equip.agency (330) 600-3092 #MarketingStrategy #SmallBusinessGrowth #HomeImprovementMarketing #AdvertisingBudget #ROI #EquipMarketingGroup #BusinessGrowth #LeadGeneration

Are Video Posts on Social Media Overrated for Local Businesses? When it comes to marketing, social media tends to get all the buzz. But the reality is, for many small and medium-sized businesses, like local construction companies, the ROI on social media video posts might not be what you expect. Here's Why: Limited Reach: Social media platforms, especially organic posts, have become pay-to-play. Your videos are likely only reaching a small fraction of your audience unless you’re pouring serious money into ads. Weak Local Targeting: Social platforms excel at broad audience engagement, but they don’t always offer the granular local targeting many small businesses need to drive conversions in their immediate markets. Enter Streaming TV Ads: Streaming TV ads, on platforms like Hulu and Roku, are an underutilized tool that often provide a better ROI than social media videos for small businesses. Here’s why: Better Targeting: You can reach your specific local audience based on geographic areas, income levels, interests, and more. High Engagement: Viewers are more likely to sit through a streaming ad during their favorite shows than scroll past a video on social media. Trackable Results: Streaming ads provide detailed reporting, so you know exactly how your ad is performing and can adjust your strategy in real-time. Don’t Be Fooled by the Hype Social media gets all the attention, but for many businesses, it skews the perception of what’s truly effective. While social can play a role, streaming TV ads offer a better response rate, higher visibility, and better trackability—especially for businesses focused on driving local results. At Equip Marketing Group, we help businesses maximize their ROI by choosing the right platforms for their goals. If you’ve been putting all your eggs in the social media basket and not seeing the results, it’s time to explore new options. equip.agency (330) 600-3092 ?? Let’s talk about how streaming TV ads can work for your business! #StreamingAds #MarketingROI #LocalBusinessMarketing #EquipMarketingGroup #DigitalMarketing #VideoMarketing #TVAds #SmallBusinessGrowth

Video shoot today at Millertech in Middlefield, Ohio. Find out how we can take your marketing to the next level with expert video production and deployment. equip.agency (330) 600-3092