Camino Partners

Today, Camino puts a stake in the ground around our focus on enhancing consumers’ lives by investing in companies that help consumers take agency over their health and wellbeing. With investments in global fitness leader Barry's (alongside lead investor, Princeton Equity Group), aggregated medical spa business Well Labs + and LiveWell Partners, a network of home health care providers, we’re committed to helping consumers eat better, exercise better, look and feel better and take care of their whole selves. Hear more from our leadership team, Elle Lanning and Daniel Lubetzky, on this news via The Wall Street Journal. https://lnkd.in/eQRKKCGf

When my team brainstorms, I do my best to welcome every idea—no matter how wild or unconventional. The discussion and debate come later, but that initial openness is what sparks true creativity. When there are no limitations, that’s when the best ideas emerge. How can you create more space for creative thinking in your day?

Another #ExpoWest in the books. It was great connecting with our CPG community and seeing our partners in action. From the packed line for SOMOS Foods Burrito Bowls featuring the brand's simmer and enchilada sauces, a new S’mores flavor from Ellenos, to Gimme Seaweed's Korean BBQ flavored snack that packed a sweet and savory punch, there was no shortage of big flavors - and big crowds (we're looking at you Belgian Boys with your pink puffer tote, the "IT Bag" of Expo!) - at this year's show.

One of the things that drew in our team at Camino to Belgian Boys was their "thinking outside the aisle" approach to where in the store their products should be on-shelf. Anouck Gotlib discusses the brands move from frozen to refrigerated in a conversation with Forbes. https://lnkd.in/e4vunnqX

It's that time of year again! Are you heading to #ExpoWest2025? If you'll be in Anaheim, make sure to visit our Camino brands at the following booths: - Belgian Boys: Hall E, 5164 - Ellenos: North Hall, 821 - Gimme Seaweed: Hall E, 5530 - SOMOS Foods: North Hall, 628 + 629 Any new brands exhibiting that our team shouldn't miss? Comment below with must-sees for our team!

Last week, Ellenos unveiled their latest flavor – S’mores – with the help of James Beard finalist pastry chef Caroline Schiff. For a group of media and influencers, Schiff created chocolate shells filled with Ellenos’ S’mores yogurt, topped with torched marshmallow. Ellenos S’mores transports you back to a childhood campfire and is layered with a chocolatey ganache, Ellenos’ signature ultra-creamy yogurt, and topped with a crunchy granola topper. The flavor is launching nationally at Whole Foods Market and select grocery retailers later this month.

Camino Founder Daniel Lubetzky was on Cheddar discussing what "Healthy" really means in 2025. Listen in to hear how Daniel and the team at KIND challenged the FDA's definition of "Healthy" over a decade ago and how we're taking lessons from that experience to build Camino. https://lnkd.in/eXUNS5aM

We all could use some LOVE right and now and I'm happy to share Belgian Boys just dropped the product that will make you and your loved ones smile ?? Available at select Target stores for a limited time only, they’re the perfect way to start the day with a little extra love... and a lot less clean up. ? Proud to be leading a brand that keeps pushing the breakfast boundaries, one pancake at a time. Run ??♀??? and find the love at a Target ?? near you:?https://lnkd.in/e5NpkN_x Thank you Antoine Underwood, Melissa Millo and Lori Rinke for your partnership and the amazing team at KMG for being part of our team TJ Varecka Amanda Svoboda Doug Kinneberg ?? ?? #CPGIndustry #RefrigeratedBreakfast #Innovation #Valentines #Hearts

Instacart shared their list of fastest-growing emerging brands and we're so proud to see two of our partners - Belgian Boys at number 1 - and Gimme Seaweed - on the list. Check out the full list of innovative brands ??

?? CPG Companies: Frontline Impact Project is organizing product donations for communities impacted by the California fires. If you are looking to donate non-perishable food, hygiene items, and first aid supplies, please be in touch here: https://lnkd.in/dhbgq-mQ