Epsilon

Planning to attend Digital Pharma East next week? We’ll be there and would love to connect! Join us September 9-12 at the Pennsylvania Convention Center in Philadelphia. Here’s where you can find us: ?? Booth #23: Stop by anytime during the event to chat. ?? Panel session: Mastering the Mix: Balance Linear TV, CTV, and Digital Plans in DTC Marketing to Adapt to a Rapidly Shifting Landscape on Wednesday, September 11, at 10:15am. https://bit.ly/4g3GNZG We can’t wait to see you there! #DPEAST #digitalpharmaseries

Schools are back in session ???? Here's how parents are shopping with #inflation and rising costs top of mind this back-to-school season: https://bit.ly/4d8AUsg

In the short video, Tyler McDaniel, Vice President of Product Management at Epsilon, explains how the right customer data platform (CDP) can lay the foundation for better media campaigns on your owned and paid channels. Watch now: https://bit.ly/4dFSnbK

Did you know 23% of #Millennials tend to make purchases based on an ad they saw on #TikTok on a daily or weekly basis? We surveyed Americans across generations about how they use TikTok, #TikTokShop and how they feel about the potential TikTok ban. Download the full report to dig deeper: https://bit.ly/3T8kyb1

The tides of marketing are shifting. ?? With challenges like disjointed channels and reduced media budgets, how can brands stay ahead? Our latest #whitepaper explores the importance of a comprehensive data strategy. Download to learn how to leverage first-party data and more to enhance customer experiences and campaign performance: https://bit.ly/3YLtTJy

#Data has become a key differentiator for marketers, but the abundance and diversity of it can also pose a significant challenge. This is where data mapping comes in. In the article, we explore how data mapping works, explain best practices and share some common techniques:

Epsilon research shows that people's expectations for owned-channel messaging experiences are growing. In short, they're frustrated with too many messages and want brands to listen to their preferences. Let's take a look at what research is revealing about modern consumer #personalization preferences and how you can meet them: https://bit.ly/3MacHpz

There's a lot to worry about in the #marketing world, but there's one priority that never changes: keeping your customers happy. Let's get back to basics and talk customer #retention strategies:

To truly prepare your brand for what's next in the industry, it's time to drop the cookie—even if Google isn't. In the article, we explore how the right #martech tools can bring first-party data assets to life: https://bit.ly/3YHfGxd

For most #retailers, back-to-school is a critical time to strengthen relationships with customers and drive revenue. To help marketers understand how parents are buying for their kids, what is influencing them to spend and why, we went straight to the source. https://bit.ly/3AzBTD7 Download the trends report to explore: ?? How marketing messages and advertisements impact what parents buy for their kids. ?? The dollar amount parents intend to spend this year and on what items, compared to 2023. ?? Any shifts in the types of retailers (e.g., online versus brick and mortar) parents expect to shop at for back-to-school supplies. ?? If rising costs and inflation are influencing what (and how much) parents are planning to buy.