In the blog, we asked industry experts how to overcome the most common hurdles marketers face and explore actionable strategies to overcome them in the second half of 2025. Here’s what they had to say:
关于我们
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. The world’s leading brands use Epsilon to harmonize consumer engagement across their paid, owned and earned channels, leveraging capabilities that include data, identity resolution, customer data platforms, clean rooms, digital media, retail media, site personalization, direct mail, loyalty, email marketing and measurement. By applying artificial intelligence against privacy-centric consumer recognition–embedded in data-enriched analytic, marketing and media solutions–Epsilon allows marketers to bridge the divide between marketing and advertising technology, engaging consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Follow us on Instagram: @epsilonmarketing
- 网站
-
https://www.epsilon.com
Epsilon的外部链接
- 所属行业
- 广告服务
- 规模
- 5,001-10,000 人
- 总部
- Irving，Texas
- 类型
- 上市公司
- 领域
- Marketing data、Marketing technology、Insight & strategy、Creative services、Loyalty marketing、Email & digital messaging、Customer acquisition & retention、Digital、Relationship marketing、Omnichannel & cross-channel marketing和Offline & experiential marketing
地点
Epsilon员工
-
Tony Castiglioni
Strategic Product Management Executive
-
Skip Streets
1:1 Conversant Marketing; Scalable & Sustainable
-
Bernie Driscoll
Transformational Digital Executive | Proven Leader in Driving Change and Innovation | Empowering Teams to Achieve Strategic Goals
-
Ty Glasgow
Director Enterprise Business Development
动态
-
We had a great day with the Lotame team in Maryland?this past week! Once again, welcome everyone and we can’t wait to get to work. #PowerofOne Publicis Groupe ?? ??
-
-
Ever find yourself wondering how other marketers are using AI? ?? In our new research report, we talk to marketers across the #retail, #FSI, #travel, #restaurant and #CPG industries to understand their motivations, investments and barriers when it comes to AI. Download the report to learn: ?? An overview of AI adoption in marketing ?? What is driving brands to invest in AI ?? How much budget they're allocating to AI tools and technologies ?? How marketers are measuring success ?? Challenges, barriers to adoption and lessons learned ?? Key recommendations on how to approach AI—no matter where you're at in your maturity Let's begin: https://bit.ly/3Ff46S6
-
We're thrilled to partner with Blain's Farm & Fleet (Blain Supply, Inc.) to launch Neighbor Network, a retail media offering designed to deliver unmatched visibility and consumer engagement for brands spanning agriculture, lawn & garden and more. https://lnkd.in/gpcq5Tvb
-
#Retailmedia myths fly around in this maturing industry. Don't fall victim to the noise — read our blog "Debunking 4 retail media myths" by Epsilon's Adam Skinner to separate fact from fiction: https://bit.ly/43y7mCg
-
-
In today's media briefing, Digiday highlighted our research, "The state of AI in marketing," to emphasize the significant impact AI is having on the industry. Our study found 94% of marketers have adopted AI for marketing while 93% plan to allocate at least 5% of their budget to AI initiatives—and that's just the beginning. Find those stats interesting? Explore the full research report here: https://lnkd.in/gmKM9C3M And check out the media briefing below to hear more from Digiday ??
-
?? Happy Employee Appreciation Day! ?? At Epsilon, we know that our success is built on the dedication, passion and hard work of our incredible team. Today (and every day!) we want to take a moment to recognize and celebrate each and every one of our employees for their contributions, enthusiasm and commitment to excellence. ?? #EmployeeAppreciationDay #EpicTogether
-
-
-
-
-
+1
-
-
Welcome to the family, Lotame! We can't wait to get to work and put our identity-driven marketing capabilities in the hands of even more clients around the world.
Publicis Groupe announces the acquisition of Lotame, the world’s leading independent end-to-end data solution, present in 109 countries. The combined footprint of Epsilon and Lotame will expand Publicis clients to over 90% of adult internet users worldwide through the Groupe’s CoreAI capability, delivering personalization at scale with even greater accuracy. https://urlr.me/kJ4TDz
-
-
Data quality is key when it comes to building secure, high-quality AI. Learn our 10 criteria for assessing data quality to improve AI performance. Learn more: https://lnkd.in/gBGSVADQ
-
Campaign US has officially selected Epsilon's own Kate Sirkin as a 2025 Inspiring Women honoree! Congratulations on this well-deserved honor, Kate! #CampaignInspiringWomen https://bit.ly/4bmHbAw
-