EPH2 Communications

Thanks to Sydney Bradley and Dan Whateley at Business Insider for taking the time to learn more about SuperOrdinary's plans as it launches on TikTok Shop in the U.S. I know from experience that a journalist's life is a hectic one, so I never take conversations with reporters and editors for granted. For SuperOrdinary and CEO/Founder Julian Reis, this step is significant as the company knows entertainment-style shopping well. It was an early mover selling top brands in China and has similar designs in the U.S. Early brand partners on TikTok in the U.S. include Milk Makeup, BABOR BEAUTY GROUP and BYRD Hairdo Products. And, with Gary Sang leading the charge for SuperOrdinary, there's many more to come. #shopping #livestreaming #brands #makeup #hair #nails #entertainment https://lnkd.in/ep_YNrNe

Thanks to James Dornbrook at Kansas City Business Journal for taking the time to learn more about the latest direct listing on the proprietary LODAS Markets platform, Silver Star Properties REIT, Inc. The Silver Star team is working hard as they transition to a self-storage portfolio and partnering with LODAS is an important piece of the puzzle as it gives shareholders the opportunity for liquidity if they desire it. Silver Star joins nearly 40 nontraded REITs, Business Development Companies and other securities on the LODAS marketplace. #reits #alternativeinvestments #alts #secondarymarket #texasrealestate #selfstorageinvesting #liquidity https://lnkd.in/ebbTMtbh

Proof is currently at an all-time high. There is so much going well right now: the team is amazing, the product is working great, and by every metric — volume, revenue, pipeline, valuation, etc. — our business is in the best place it has ever been by far. In 2024, we absolutely need to?keep our foot on the gas pedal. At an early stage startup like us, success is so fragile. On paper, we have done really well already, but if our growth falters or if we make one misstep, it can all disappear in an instant. The closer we get to achieving long-term viability, the more crushing it would be to fail, and not just for our own sake. At this point there are so many people that have made a bet on us to help us get to this point — employees, investors, clients — it would be devastating to let them all down. Even for an eternal optimist like myself, it is stressful building a new business from scratch. Way less stressful when things are going right, of course, but that pressure is still always with you. So right now we must stay vigilant and stay hungry. 2023 was our best year ever. 2024 will undoubtedly be make-or-break as well. We are fortunate to be starting off on the best foot possible, but there is a ton of hard work ahead. We have gotten here by being ourselves, building the type company we would want to work for, and building the type product we would want to use. None of that will change in 2024. Wish us luck! (Please see our full 5 year update below, with reflections on what has worked well, the unexpected challenges we have faced, and our upcoming goals for Q1 - thanks!) https://lnkd.in/gu_T6cEK