EP+Co

We couldn’t celebrate Women That Wow Us without shining a spotlight on our former client, the brilliant Jackie Woodward. She’s held leadership roles at some of the world’s most iconic brands—Bojangles, Krispy Kreme, General Mills, MillerCoors, and McDonald's—shaping teams, strategies, and success stories along the way. Through it all, she’s embraced challenges, taken bold risks, and never shied away from the tough opportunities that drive real growth. Now, she’s sharing the wisdom that has guided her incredible career: "Raise your hand for the tough jobs, the ones nobody else wants. Those are the opportunities that will challenge you, stretch you, and ultimately, set you apart. And if you ever feel bored or uninspired, don’t just sit back and wait for change to come—create it. Make the move. Take the risk. Step outside your comfort zone. What do you have to lose? If it doesn’t work out, you can always dust yourself off and start again.” #whm2025 #womenwholead #womenshistorymonth

For the past 30 years, March has been a time to celebrate the incredible women who have helped shape our world. And this Women's History Month, we're highlighting Women That Wow Us—leaders who have paved the way for themselves and others. Last week, we talked with Pamela Goldberg, VP and General Manager at the Hain Celestial Group about what it takes to thrive as a female executive, the challenges of balancing?ambition with life outside of work, and how she’s pushing for a future where women don’t have to choose between work and motherhood. And, of course, we couldn't leave without asking for some wisdom. Her advice? "I always imagined my career would be linear, but some of the most valuable lessons and truly life-changing opportunities came from taking a risk on a lateral move. Don’t try to plan everything. Stay open to new paths, especially the ones that scare you a little. Jumping at those chances will show you what you’re made of and ultimately, open doors to places you didn’t even know you wanted to go. Tune out the noise, focus on what you can control, and lean into the opportunities that promise to help you grow." ?? ?? ?? ? #womeninleadership #womenshistorymonth #whm2025

From helping launch Clemson University’s first varsity rowing team as a student to becoming president of EP+Co, Kat Shafer's journey is one marked by grit, determination, and leadership. And after 20 years spent giving our agency her all, it's clear she’s just getting started. Find out where we're headed with Kat at the helm: https://lnkd.in/eEBupSJ7 #whm #womeninleadership #creativeagencies

Staying relevant isn't about planning every move—it's about leaving space to seize the right cultural moments and showing up authentically when it matters most. Just ask our SVP, planning director, Laura Brockway. Digiday did: https://lnkd.in/e7jhEphy #marketingstrategy #brandplanning #advertisingandmarketing

Meet the Otterfords: the family of otters destined to deal with reluctant seafood eaters of their own—just like you, and in spite of their shrimp-loving ways. An eight-week collaboration between EP+Co and Jim Henson's Creature Shop (the legendary team behind the Muppets), these soft puppets don’t just turn heads in a digital-first world. They embody all the fun and frustration of family dinner and show picky eaters of every age that thanks to SeaPak, there’s always something worth coming to the table for. Learn more on Ad Age: https://lnkd.in/gssXdYV8 #creativestrategy #advertisingandmarketing #creativecampaigns

In recent years, influencers have become the bridge between brands and consumers?—?guiding people through an endless sea of choices. They’ve turned digital spaces into communities, where conversations feel authentic, recommendations carry real weight, and traditional ads often fade into the background. But as audiences get savvier, one big question remains: Do people still trust the faces behind the feeds? Our in-house research team, EPiQ, has the answer in their latest Culture Pulse report: https://lnkd.in/exVtaEGj ?? ?? ?? For more need-to-know data that promises to shape smart marketing strategies, reach out: [email protected]. #marketingstrategies #creativeagency #consumerresearch

In the age of sloptimism—where hype often beats substance and low-effort content steals the spotlight—brands can’t afford to chase attention alone. They've got to earn it through intentional creativity. Because while audiences love a quick distraction, they’re craving something deeper, something of meaning, too. Senior Planner Hugh Jeffery breaks it all down—get his take on sloptimism now: https://lnkd.in/e_E6JUDv #sloptimism #advertisingandmarketing #creativestrategy

20 years ago today, Kat Shafer's journey with EP+Co began. Then, a junior account exec, now, our president, Kat is proof that careers aren’t built overnight. They’re built through resilience, relationships, and relentless pursuit.?And she's sharing more about what it means to chase down a dream now on Little Black Book: https://lnkd.in/ethuQjDP #thoughtleadership #careeradvice #advertisingandmarketing

Our Chief Strategy Officer, Chris Plating, knows “the humanity of marketing” is just as important as “the measurability of impact.” So, he sat down with Digiday last week to talk about how brands are blending creativity and performance to build belief. Get his thoughts now. #creativemarketing #performancemarketing #brandbuilding

Proud to have our own Lauren Norton, Associate Connections Planning Director, and Suzanne McGee, PR Director, judging Effie Worldwide in Chicago this week. Here's to work that works ?? #effieawards #creativeagency #creativestrategy