EON

?? Glossy's Editor in Chief, Jill Manoff, interviews Natasha Franck, EON Founder and CEO at SXSW to discuss the future of fashion in the next 5 years: what does it look like? ?? ?? EON's prediction: The hundreds of billions of products that are produced annually will become intelligent assets, connected to the 'world wide web of things'. The introduction of intelligence into the world around us, will fundamentally change the way customers buy, sell, resell and discover. Much like the rise of the internet and the impact of ecommerce, brand that embrace IoT with the introduction of digital product passports –?will unlock new business models, services and data sets for new competitive advantage. #DigitalProductPassports #IntelligentAssets #InternetofThings

?? EON is a proud CIRPASS-2 - Digital Product Passport project partner, leading the #textiles Digital Product Passport lighthouse pilots to inform the EU Commission #DPP legislation and showcase how DPPs can facilitate scaleable, interoperable traceable and circular systems. We are humbled to be part of this consortium and to have the opportunity to inform the design and development of these transformational new systems for sustainable commerce. ?? ?? ?? We would like to thank the leadership team behind CIRPASS-2 for bringing such rigor, intellect and ambition to this program. We are continuously in awe of the expansive vision and the mastery of the execution. ?? ?? Carolynn Bernier ?? Learn more about CIRPASS-2 #DigitalProductPassport https://cirpass2.eu/

Congratulations to Victoria’s Secret & Co. on the launch of their first Digital Product Passports (DPP) powered by EON. Delivering customers ongoing trust, transparency, service, and rewards —?all accessible at their finger tips! Thank you to the Victoria’s Secret & Co. team for their trust, partnership and vision through the years. We are humbled to support your success. #DigitalProductPassports

The Business of Fashion shares how DPPs must go beyond compliance to deliver true value to customers, in order for brands to unlock new revenue and intelligence, and maintain profit-margins with DPP legislation. BoF shares some examples as to how DPPs powered by EON have delivered comprehensive value back to brands, accelerating compliance, commerce, circularity and new customer love loyalty: "Buyers of Coach's Coachtopia products are able to easily list items for resale on Poshmark through their DPPs, created by digital ID provider EON" - shares Marc Bain, The Business of Fashion. This piece comes at a meaningful time, as industry is just beginning to unlock this potential and possibility of the infinite use-cases enabled by #DigitalProductPassports.

EON + Poshmark + Rent The Runway at NYC, Threads of Tech to address resale, rental and digital ids role in enablement of an interconnected fashion ecosystem. Thank you for having us Threads of Tech! Natasha Franck, EON founder and CEO Bradford Shellhammer (CMO & CPO of Rent The Runway @Steven_Young, CMO Poshmark

EON & Salesforce — Together, connecting customers and products! A great event with EON + Salesforce @ Tapestry's Coachtopia's NYC store for National Retail Federation. Clients, partners and industry leaders came to see Coachtopia's Digital Product Passports —?each powering a 1-to-1 relationship between customers and products, delivering ongoing services such as 1-click-resale, and stewarding ongoing product value, intelligence and traceability. Thank you to Nino Bergfeld, Salesforce and Elyse Tosi, EON for the great in-store tours and live demo! #DigitalProductPassport #DigitalID #EON

Glossy News: Denim Tears introduces #DigitalProductPassports powered by EON to accelerate consumer trust, authentication and control and intelligence across the second market. Alongside this announcement, StockX announces they are joining the #EONExchange: EON +StockX partnership makes it possible for Denim Tears, and all brands on the EON platform, to access and gain never-before-possible control products, brands and customer relationships through products with digital identities on StockX. “With EON, we are paving the way for a new standard in product verification by providing brands greater visibility, control, and intelligence into how their products move in the secondary market" - Paul Foley, Head of Brand Protection, StockX Thank you for your incredible partnership and vision, Miles W., Paul Foley and the entire StockX, EON, and Denim Tears team. Thank you for bringing voice to this work Zofia Zwieglinska https://lnkd.in/ecWsqPid

We are proud to see the Tapestry leadership, and our pioneering client and partner, Joon Silverstein, SVP of Marketing at Coach and Founder of Coachtopia, be recognized for her leading efforts in industry and on circularity, providing a visionary presentation at TED Conferences on the opportunities for brands through circular models. Bravo Joon Silverstein and Lisa Chen and the entire team at Tapestry. Thank you for having EON as your partner. #DigitalProductPassports https://lnkd.in/d6Dj7w4V

Coach is the GOAT of digital product passports. A few weeks ago, they upgraded the EON-powered DPPs embedded with all Coachtopia bags, allowing customers to instantly resell their bags on Poshmark. The process is fully integrated with Coach's customer database: when the bag is sold on Poshmark, it's automatically removed from the previous owner's Coach profile and can be registered by the new owner. It's a win for everyone involved: ? Customers get all the benefits of a circular brand ecosystem with a fraction of the effort. ? Coach gets access to a plethora of product/customer data that would otherwise disappear in the dark corners of the secondhand market. ? Poshmark gets a ton of visibility, with Coach being one of the flagship brands on the platform. When people ask me about practical use cases for DPPs, this is what I'm thinking about: connected product activations that create deeper data granularity, a superior customer experience, and a healthier fashion ecosystem. #ecommerce #retail #dpp #circularity #fashion

"This is a major milestone in the path toward using Digital IDs to enable circular economies." – Vogue Business Learn how our new partnership with Coachtopia and Poshmark is making resale easier than ever ?? Read more: https://hubs.li/Q02QLTlx0