Envision Horizons

Ever wondered how a summer-centric beauty brand drives success during the holiday season? I'm thrilled to share Envision Horizons' latest case study, showcasing Kopari Beauty’s Q4 2023 success story! Discover how we implemented a strategic media plan to leverage their seasonal success, turning it into a year-round success playbook while keeping the momentum going! Key Highlights: 290% boost in ad sales, with 17% ACOS reduction 50.5% repurchase rate (exceeding their 48% goal) 66% of total DSP remarketing sales attributed to NTB customer purchases Discover how our team at Envision Horizons: -Overhauled advertising strategies -Leveraged Amazon's latest tools for customer retention -Pivoted product focus to match seasonal demand Click through below to learn more! #AmazonBeauty

Are you in Austin? Matthew Koski is representing Envision Horizons at the Austin eCommerce Summit (Retail Summits) this week. Send us a message to find a time to connect! #RetailSummits #eCommerceSummit #Austin #AustineCommerceSummit

Amazon Accelerate 2024 showcased a clear vision for the future of e-commerce, with AI integration, multi-channel expansion, and strategic partnerships at its core. While innovations like AI-powered tools and drone delivery promise to revolutionize the seller and customer experience, some updates may require further development to reach their full potential. We're recapping the announcements from the event and sharing our expert takes on some of the most promising updates...

Our CEO, Laura Meyer, recently shared her insights with ADWEEK's Lauren Johnson on Amazon's move to introduce ads in #Rufus, their AI-powered shopping assistant. Here's what you need to know: Trial Period: US-only trials integrating sponsored ads into Rufus conversations. Ad Relevance: Contextually aligned with user queries and search terms. Separate Metrics: Rufus campaign data likely won't be included in standard Amazon search campaign reporting. Laura's expert take: 1?? Measurement Challenges: "Brands will need to develop strategies to infer impact through overall performance changes." 2?? Potential Reduced Ad Control: Additional AI-generated text may limit brand control over ad appearance. 3?? User Experience: "Brands testing this feature should plan on monitoring customer feedback and engagement rates to ensure ads enhance rather than detract from the Rufus tool." This move mirrors similar experiments by Microsoft with its Bing chatbot, Copilot. What are your initial thoughts on Rufus ads? #AmazonAds #AmazonAdvertising #AmazonRufus #AI

This week's e-commerce newsletter is packed with game-changing updates from #AmazonAccelerate: ?? Prime Big Deal Days returns Oct 8-9, 2024 - get ready for holiday shoppers! ?? Buy with Prime sees 45% order increase & adds PayPal integration ?? Amazon introduces AI assistant Amelia for third-party sellers ?? Amazon joins MPA, potentially impacting streaming partnerships Plus, insider insights from Accelerate, including faster multi-channel fulfillment, new partnerships with Google and TikTok, and strategies from the Digiday Retail Media Summit. Want the full scoop? Subscribe to The Weekly Horizon for all the details and expert analysis on how these changes could impact your brand's e-commerce strategy. #AmazonSeller #EcommerceNews #RetailTech

Our CEO Laura Meyer is speaking at the firstmovr JPBx Amazon eCommerce Growth Summits next week! Don't miss her session on "Video Storytelling for Effective Brand Building on Amazon"! Free registration: US: Sept 24-25, 12-2pm EST ?? https://lnkd.in/erCKhxXe EU: Sept 25-26, 12-2pm CET ?? https://lnkd.in/exQsbGSF #AmazonSeller #eCommerce #BrandGrowth

?? ???????? ????????? ???????? ???????????????????? ?????????????????? ???????? ??????????????! A lot is going on at Amazon right now. Your firstmovr Amazon therapy group is here to help you :) Join us for our next JBPx Amazon eCommerce Growth Summits NEXT WEEK Sept 24-25 (US Event) from 12-2p EST / 9a-11:30a PST each day and Sept 25-26 (EU Event) from 12-2p CET each day. Get the latest next-level strategies, best practices, tips, tricks, hacks and insights critical for brand manufacturers to win on Amazon's marketplace and bring your questions for our experts, too. ?? Register today - both events are FREE: - Amazon US - https://lnkd.in/erCKhxXe - Amazon EU - https://lnkd.in/exQsbGSF Featuring amazing sessions from: ? Protect Your Brand from Rogue Sellers in Q4 w/ Tommy Drummond (GreyScout) ? New-to-Brand Customer Acquisition for Amazon w/ Joshua Gebhardt (Ampd) ? Crafting Conversion-Driven Creative for Amazon w/ Alex Mandel, MBA and Cynthia Stuker (Bold Strategies, Inc.) ? Mastering Amazon Annual Vendor Negotiations: Proven Framework and Benchmarking Insights w/ Russ Dieringer (Stratably) ? Video Storytelling Across Amazon Touchpoints: Effective Brand Building w/ Laura Meyer (Envision Horizons) ? YTD Winners & Losers w/ Spencer Millerberg (DetailPage.com) ? Amazon JBP – “My Name Is No, My Sign Is No, You need to Let it Go!” w/ Scott Ohsman (Quickfire, LLC) --------------- Our summits are designed to fit your busy schedule AND if you miss all or part of the event live, registrants get the recordings! We're excited to host some of the industry's best first movers and will spotlight each speaker over the coming weeks! See you there! #amazon #digitalshelf #retailmedia #omnichannel #retail #ecommerce #cpg #marketplace #3P #AVN #JBP #partnership