Envision Horizons

Envision Horizons analyzed the data from Amazon's biggest October shopping event ever. Here's a recap of our agency's internal performance and key takeaways from Prime Big Deal Days... - Sales Surge: 94% increase in total sales compared to PBDD 2023 - Organic Growth: 68% of sales came from organic traffic - Evening Rush: 44% of Day 2 sales occurred after 4 PM - Ad Costs: 58% increase in Cost Per Click from the September average While ad costs rose, organic sales skyrocketed. Balancing paid strategies with a strong organic presence is crucial in this evolving landscape. Check out our full recap for more insights and pro tips! #AmazonSeller #Ecommerce #PrimeBigDealDays #DigitalMarketing

Day 1 of Prime Big Deal Days was a success, and we’re ready for Day 2! Here are 5 key takeaways from Day 1 compared to last year: Hyper-Personalized Deals Dominate -Lots of default recommendations on the homepage -Personalized offers based on viewing history on mobile and even with Rufus -Takeaway: Customer acquisition starts well before major events. Build awareness early, then use event deals to convert first-time buyers. Tools like AMC and custom audiences make cohort-based targeting easier than ever. Merchandising & Pricing Strategy Continues to Evolve -Red was again the color of the Prime Big Deal Day badging, no matter the deal -On the mobile search engine results page, coupons now appear as part of "Subscribe and Save,". Because of this change, we are reconsidering the effectiveness of launching coupons for products not eligible for Prime Exclusive Discounts (PED). -Pricing reference point: Coupons and discount price now must match the lowest price of any seller on the product from the last 30 days. -Lightning deal limitations: Savvy sellers can no longer adjust the quantity of units for a deal mid-flight. This removes an extra push that sellers often took advantage of Cost Per Click and Competition on Key Terms Continue to Rise -CPCs were up 14% compared to last year and 57% above our September average. To counter this, we strategically shifted investments away from branded terms and focused on owning generic keywords, maximizing offensive ad strategies rather than defensive ones. The Sponsored Brand Video Opportunity Sponsored Brand Video (SBV) placements provided a significant opportunity, even for smaller brands, allowing them to appear on high-traffic keywords like "anti-aging creams" and "hair care." Despite limited inventory, fewer brands were competing for SBV spots, making it easier to gain visibility compared to Sponsored Product ads. Amazon's Affiliate Push The mobile "Inspire" page was transformed into a "deal inspiration" page, setting the stage for affiliates to promote products.? While social selling can be impactful, we question the unit economics after factoring in affiliate fees, Prime Day discounts, and Amazon's other fees. Key Performance Metrics (vs Last Year): Total Sales: +12.01% Organic Sales: +19.81% Ad Sales: -0.50% Net Sales: +15.44% CPC: +14.22% Ad Spend: +32.95% Impressions: +110.33% Oct 8th, 2024 generated 31.73% of September's total monthly sales, highlighting the event's significance. Recommendations: Optimize ad spend vs. organic growth balance Develop strategies to re-engage existing customers Conduct brand-by-brand performance analysis Smart decisions and a strategic mindset continue to drive success for our clients in this rapidly changing marketplace. What strategies did you find most effective this Prime Big Deal Days? Share your experiences below! #PrimeBigDealDays2024 #PBDD #AmazonStrategy #AmazonAdvertising #Ecommerce

Ever wondered how a summer-centric beauty brand drives success during the holiday season? I'm thrilled to share Envision Horizons' latest case study, showcasing Kopari Beauty’s Q4 2023 success story! Discover how we implemented a strategic media plan to leverage their seasonal success, turning it into a year-round success playbook while keeping the momentum going! Key Highlights: 290% boost in ad sales, with 17% ACOS reduction 50.5% repurchase rate (exceeding their 48% goal) 66% of total DSP remarketing sales attributed to NTB customer purchases Discover how our team at Envision Horizons: -Overhauled advertising strategies -Leveraged Amazon's latest tools for customer retention -Pivoted product focus to match seasonal demand Click through below to learn more! #AmazonBeauty

Are you in Austin? Matthew Koski is representing Envision Horizons at the Austin eCommerce Summit (Retail Summits) this week. Send us a message to find a time to connect! #RetailSummits #eCommerceSummit #Austin #AustineCommerceSummit

Amazon Accelerate 2024 showcased a clear vision for the future of e-commerce, with AI integration, multi-channel expansion, and strategic partnerships at its core. While innovations like AI-powered tools and drone delivery promise to revolutionize the seller and customer experience, some updates may require further development to reach their full potential. We're recapping the announcements from the event and sharing our expert takes on some of the most promising updates...

Our CEO, Laura Meyer, recently shared her insights with ADWEEK's Lauren Johnson on Amazon's move to introduce ads in #Rufus, their AI-powered shopping assistant. Here's what you need to know: Trial Period: US-only trials integrating sponsored ads into Rufus conversations. Ad Relevance: Contextually aligned with user queries and search terms. Separate Metrics: Rufus campaign data likely won't be included in standard Amazon search campaign reporting. Laura's expert take: 1?? Measurement Challenges: "Brands will need to develop strategies to infer impact through overall performance changes." 2?? Potential Reduced Ad Control: Additional AI-generated text may limit brand control over ad appearance. 3?? User Experience: "Brands testing this feature should plan on monitoring customer feedback and engagement rates to ensure ads enhance rather than detract from the Rufus tool." This move mirrors similar experiments by Microsoft with its Bing chatbot, Copilot. What are your initial thoughts on Rufus ads? #AmazonAds #AmazonAdvertising #AmazonRufus #AI

This week's e-commerce newsletter is packed with game-changing updates from #AmazonAccelerate: ?? Prime Big Deal Days returns Oct 8-9, 2024 - get ready for holiday shoppers! ?? Buy with Prime sees 45% order increase & adds PayPal integration ?? Amazon introduces AI assistant Amelia for third-party sellers ?? Amazon joins MPA, potentially impacting streaming partnerships Plus, insider insights from Accelerate, including faster multi-channel fulfillment, new partnerships with Google and TikTok, and strategies from the Digiday Retail Media Summit. Want the full scoop? Subscribe to The Weekly Horizon for all the details and expert analysis on how these changes could impact your brand's e-commerce strategy. #AmazonSeller #EcommerceNews #RetailTech