Entrupy

To celebrate the launch of this year's State of the Fake, we got together some of our closest friends, including Forbes, CNBC Squawk Box & GQ Magazine. We spent the night testing out Entrupy tech and drooling over the hottest luxury goods. Getting to show someone Entupy for the first time always feels like magic. ? Depending on what your business sells or offers, it can be hard to get that magic moment of your own. And if you're working with AI or tech, you might find some resistance to that magic. Here's what we do to encourage genuine, positive connections to our work: ?? Invite our audience in early and often. We keep an open communication with our audience. Without them, there's no us. ?? Be an open book. Other than some proprietary tech, we don't have anything to hide. We love answering questions and giving demos. It doesn't matter if someone doesn't understand or even believe in the tech. It's our job to show them how it's done. ?? Believe in what we're doing 100%. We help protect people's hard-earned money, minimize the damage from counterfeit production on the environment, and encourage sustainable practices. We're AI for good. Make sure you check out the full State of the Fake here: https://lnkd.in/dTzzrsDP #luxuryresale #AI #stateofthefake2024

If you know us you know our company is built on the pillars of trust & authenticity. So it only makes sense that we partner with Cover Genius, the best in protection, to ensure the Entrupy community is truly covered from end to end. ? It all starts with our AI authentication technology & nearly perfect accuracy. ? Once authenticated, the Entrupy Certificate of Authenticity provides undeniable proof that the item is genuine. ? Post-purchase, customers can rest easy knowing their items are protected by Cover Genius—whether they need to be repaired or replaced—for the entire lifetime of their warranty. With Entrupy and Cover Genius, you’re not just buying an item—you’re investing with confidence.

We already know we have THE best community. We had to make sure you know it, too. Sneaker resellers, Hermès collectors, luxury flippers, pawn shops, LIVE sellers—thank you for being here! ???? ?? The North Street And if you haven't joined the Entrupy community yet, consider this your sign! Learn more here> https://lnkd.in/dip337-S Book a demo here> https://lnkd.in/dsaPUzUV

Creating our annual State of the Fake report is truly a labor of love. ?? From engineering & machine learning to marketing & sales, our team is proud to see industry leaders, fashion publications, and the Entrupy community leverage ALL the data & insights. Take a look at the full report here?? > https://lnkd.in/dTzzrsDP Press Spotlight ?? Rate of products authenticators deemed as fake rose 20% in US > Retail Brew https://lnkd.in/d58aDs82 Lacoste Turn to AI to Fight Counterfeiting > Yahoo Tech https://lnkd.in/dNcQ7SXe Hot Topic: Have you ever purchased a counterfeit product? > Retail Brew https://lnkd.in/dAvj_b5Q

It's no surprise that Louis Vuitton was the most popular brand authenticated by Entrupy—it has been since 2017. But there are some stats that surprised us. ?? We authenticated $1.4 billon worth of goods—and 9% of the items couldn't be authenticated. ?? Goyard, Prada, and CELINE has the highest rate of inauthentic goods. ?? 92% of sneakers were able to be authenticated in the sneaker app, which is up 3% since last year. The State of the Fake has everything you need to know about counterfeiting and luxury/sneaker brands to protect your customers and stock the hottest pieces. Fashion Dive prepared a good summary of the report: https://hubs.la/Q02VkgRD0 You can also check out the 2024 State of the Fake here: https://hubs.la/Q02Vkj7T0 #luxuryresale #AI

You read that right. We found $121,802,386 worth of fakes with our tech. ?? Really, we make the State of the Fake report every year because, well, it's our job. We need to know what's the latest and greatest (or, more often, worst) in counterfeits. We need to know every counterfeiting technique, what styles are most likely to be faked, and where they're coming from. It's part of the way we provide the absolute best authentication service we can. (And nearly 100% accurate is pretty good.) But we don't need to gatekeep. We share the State of the Fake report with the public because we believe everyone deserves access to the information. Information makes you smarter, and in this instance, it helps you protect yourself. Read the full State of the Fake so you know what to look out for: https://hubs.la/Q02Vk2r10 #luxuryresale #AI #stateofthefake

It's a global phenomenon ? And we're so grateful to have members of our community like Dian Luxury. Customers everywhere feel more secure shopping when they see our certificate of authenticity. They know we're so confident in our almost 100% accurate authentication that we offer a full financial guarantee. ?? Whether you're a seller or an authenticator, Entrupy can make your business stronger. ?? Sell authenticated pieces for more money ?? Faster turn arounds mean more product out the door ?? Streamline returns & keep your customers happy #luxuryresale #ai

?? Calling all resellers ?? Here's what your consumers are looking for ?? ?? A platform & seller they can trust We've all seen the "What I Ordered vs What I Got" videos. No one wants to get scammed, and buyers want both sellers and platforms that are reputable & secure. ?? Timeless pieces The internet loves a trend, but your customers are most willing to invest in pieces they can wear time and again. That's why we authenticate vintage styles and new releases. ?? Social media presence We already mentioned trust, and your social media is a great way to develop it. It's also a great place to show off your inventory + certificates of authenticity. Get customers excited about what you're selling. See what else shoppers are thinking about in this latest feature by Country & Town House: https://hubs.la/Q02Vv_rf0 #luxuryresale #AI

60s Gucci. Not a problem. This season's Bottega. Handled. If you're serious about business, you have to ensure your authentication system is locked tight. We can help. Got any questions? Drop them in the comments. Learn more here ?? https://www.entrupy.com #techforgood #luxuryconsignment #ai?

?? The results are in. Our most faked brands were Goyard, Prada, CELINE, Hermès and Loewe. And the most faked items from those brands were: ?? The St. Louis Tote, which resells for an average of $2,400 ?? The Re-edition 2000, which resells for an average of $950 ??The Triomphe Classique, which resells for an average of $1,600 ??The Puzzle Bag, which resells for an average of $1,500 ?? The Birkin, which resells for a whopping $15,000 on average Let that sink in. The State of the Fake breaks down the newest trends in counterfeiting so we can all work together globally to shut the industry down. Read the full State of the Fake so you know what to look out for: https://hubs.la/Q02Vkppv0 #luxuryresale #AI