Entrupy

Our community knows firsthand that every purchase is a vote. ??? By choosing luxury resellers who curate timeless, preloved bags built to last a lifetime, buyers aren’t just making a purchase—they’re championing quality, sustainability, and a world that values craftsmanship over throwaway culture. Still, we get it—dupes can be tempting. That’s why we tapped into the expertise of Entrupy’s Luxury Knowledge Manager, Victoria Rufolo, to unpack the Walmart "Wirkin" and the larger conversation it’s sparking around value, authenticity, and impact. Let’s dive into what this means for businesses, consumers, and the future of conscious buying.

The "right" font, leather grain, or hardware placement last season might be slightly different today. And counterfeiters? They adapt fast. For a trained eye, keeping up is a full-time job. For everyone else? Nearly impossible. With Entrupy, your team doesn't have to risk it all on memory or gut instinct. Authentication needs to be data-driven, precise, and backed by technology—not just expertise. ??Video courtesy of Entrupy user, VIP Luxury in Slovenia

Some of our community’s biggest success stories began as dreams in a bedroom. And look at them now. Purse Maison has grown into one of Manila’s most trusted consignment stores, building a vibrant community of over 100K followers—and counting. We're happy Entrupy gets to go along for the ride. ??

Thank you to ECR for choosing Entrupy as one of the top 30 innovators in global e-commerce. From our Fingerprinting technology to our advanced authentication solutions, we’re committed to pushing the boundaries of innovation—empowering our users with stronger protection and smarter ways to optimize revenue.

ATTN: Pawn shops, consignment stores, and boutiques—you can offer Entrupy as a service! Authenticate luxury bags with nearly 100% accuracy, no matter if your customer sourced the bag at another shop (or even in another country). We're making secondary luxury shopping 100% risk-free, one authentication at a time.?

Entrupy Sneaker data for January just dropped ???? MOST FAKED of the month ? Nike Air Force 1 Low 07 White ? Nike SB Dunk Low Ben & Jerry's Chunky Dunky ? Jordan 1 Retro High Fragment ? Nike Kobe 6 Dark Knight ? Jordan 4 Retro Black Cement (1999) Stay vigilant. Authenticate with Entrupy. ?? Shoutout to the sneaker team over at The North Street for holding it down.?

Jake Stewart, Head of Sales & Marketing at Entrupy, sat down with Upright Labs for a deep dive into the evolving battle against FAKES. With counterfeiters innovating at the same pace as luxury houses, staying ahead requires constant awareness and vigilance. Today's Sound Bite ?? Hermès

Every step in the Entrupy authentication process was designed with our community in mind. We understand that for consignment, pawn, and resale teams to seamlessly integrate Entrupy into their daily operations, it needs to be intuitive, efficient, and hassle-free. It looks a little something like this ↓ ?? Sellers take a series of images using the Entrupy device. ?? Once photos are submitted, Entrupy AI goes to work. ?? Our tech analyzes highly-magnified images by comparing them against millions of records. ? Results are delivered in seconds—and Authentic items are backed by our 100% money-back guarantee.?

Pawn shops aren’t what they used to be. They’re sharper, more trustworthy, and bringing in bigger business. Welcome to the new era of pawn. Shops like Max Pawn Luxury are using Entrupy to take the guesswork out of authentication, attract higher-value customers, and grow their bottom line. For the modern pawn shop, complete trust isn’t a nice-to-have—it's critical. Just ask Michael Mack! 2025 motto: Authenticate → Elevate → Dominate. Thinking about adding authentication to your shop? Let’s talk.

Forbes and The Hollywood Reporter in the same month? We’d say 2025 is off to a strong start. ??♂? This kind of media coverage shows just how crucial trust and tech are becoming in our industry. Our team is really proud to have become a go-to source for authentication and anti-counterfeiting insights. It doesn’t hurt that our CEO is so perfectly quotable (cc: Vidyuth Srinivasan) Scan through some of our top mentions from this past month ???? ?Entrupy Battles Counterfeiting As Luxury ‘Dupes’ Become Ubiquitous by Cassell Ferere https://lnkd.in/dbKBY873 ? How AI is Busting Bogus Birkins by Laurie Brookins https://lnkd.in/gnBzuqpp ?Cover Genius partners with Entrupy to provide seamless product protection for luxury retail by FinTech Global https://lnkd.in/dey_9b27 ?Deep Fakes: Let AI Help You Spot A Dupe Designer Handbag by Vita Magazine https://lnkd.in/dkdXSe9t