Enterprise Strategy Group

Discover the art of making effective customer promises and integrating them into your content strategy ?? ? Explore more here: https://lnkd.in/ezqmEHPP

?? Are your marketing promises landing with buyers? ?? If your content isn’t driving the right results, it might be time to rethink your approach ??? Join Susan Smith from TechTarget and Dave Gruber from Enterprise Strategy Group for a must-see webinar where they’ll share: ? Actionable steps to sharpen your messaging ? Strategies to build buyer trust ? A “Good, Better, Best” framework to improve engagement NOW ?? Register here: https://lnkd.in/gY7hmYmU #B2BMarketing #ContentBrilliance #BuyerTrust #TechMarketing #Webinar

Discover key takeaways from ESG's research on Achieving Cyber and Data Resilience from Senior Analyst Todd Thiemann ?? In this video, Todd shares insights on why data resilience budgets are increasing, use of best of breed tools vs. platforms, how organizations are classifying their data, and more. Watch the full video: https://lnkd.in/g6-ajE3P

In ESG Principal Analyst Mark Beccue's continuing series of videos about ESG's recent study, The State of the Generative AI Market: Widespread Transformation Continues, he shares insights about GenAI adopter maturity ?? ? Mark points to three indicators of maturity revealed in the research: consensus about incorporating your own data into GenAI tools, development of policies for responsible use of AI, and an understanding of the full lifecycle of GenAI investments. Watch the full video: https://lnkd.in/en8cwEKs

Hear highlights of ESG's research on the Role of AIOps in Network Infrastructure Operations from Principal Analyst Jim Frey ?? ? In this video, Jim shares insights about how integrating network AI and automation improves network team productivity and time to value, which networking tasks benefit from AI and which outcomes are improved by automation. Watch the full video here: https://bit.ly/4egdUYy

Hear highlights from ESG's new research on The State of IT-driven Sustainability from ESG Practice Director Scott Sinclair ?? In this video, Scott addresses the extent to which sustainability has increased in importance in purchase decisions, why IT buyers are more likely to choose sustainable options and why vendors should care. Watch the full video here: https://lnkd.in/ettkpERN

Hear highlights from ESG's new research on The Evolution of Network Security from ESG Principal Analyst John Grady ?? In this video, John discusses how organizations are addressing hybrid multi-cloud network security challenges, the extent and type of attacks experienced on their public cloud infrastructures, how GenAI can help reduce security incidents, and the appeal of cloud-native firewalls. Watch it here: https://lnkd.in/eXPssYHg

In his latest blog, ESG Principal Analyst John Grady discusses why securing all types of SaaS applications ranks high among security pros, but the broad mandate can mean the need for better SaaS security platforms and tools ??? ?? According to John's latest study, Securing SaaS Ecosystems, 41% of respondents said enabling the safe use of SaaS applications is their organization's top cybersecurity priority and another 32% indicated it's in the top three. Find the blog here: https://bit.ly/40tbl1r

Dive into the rapidly evolving world of #GenAI ?? ? Our comprehensive survey featuring insights from over 800 global #IT and business professionals will give you a sneak peek into how enterprises are placing their bets on GenAI and what this means for tech vendors ? Stay ahead of the curve, navigate the changing landscape and make intelligent decisions with us! Download it here: https://bit.ly/4ekk1dI #GenAI #TechInvestments #AI

In his latest blog, ESG Senior Analyst Gabe Knuth discusses how partnerships between vendors such as Omnissa and CrowdStrike provide necessary synergy for IT staff ?? As Gabe points out, having separate teams, tools and processes for endpoint management and endpoint security are simply not working and this latest partnership reflects a trend that's been growing for a few years: the convergence of endpoint management and endpoint security, with a splash of virtual desktops thrown in for good measure. Find the blog here: https://bit.ly/40vnAe4