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??Only two days until the publication of the Commission's much anticipated Clean Industrial Deal and Action Plan on Affordable Energy! ? Now is a good a time as ever to re-emphasise the important role of energy efficiency in promoting European competitiveness, as recognised in the recently published Competitiveness Compass: “Energy-efficient technologies are to a large extent made in Europe, thus providing a competitive edge for the EU economy.”?? ?This acknowledgement must also be reflected in the Clean Industrial Deal!? ?? Beyond representing a large, homegrown sector, energy efficiency can also help industries decarbonise while lowering their costs, thus boosting their competitiveness.? ?? Energy efficiency is also crucial to lower and stabilise energy prices for businesses and citizens, giving it an equally important role in the parallel Action Plan on Affordable Energy.? Energy efficiency is a tool, not a barrier, to achieving this Commission's key priorities, starting with these two initiatives. Now it's time to use it! ???