Enrollify

?? Something brand new just launched… AI is revolutionizing institutional advancement, and Enrollify is diving deep into what that means for donor engagement, fundraising, and alumni relations. Check out our recently released Advancement Amplified: AI for IA—a fresh 5-part Pulse Check series covering the future of AI in advancement. Hosted by Dan Giroux, part 1 features Matthew Lambert (William & Mary) & Dan Frezza (College of Charleston) sharing what’s working (and what’s next). ?? Listen now: https://lnkd.in/gxQY9vEd #HigherEd #AI #HigherEdMarketing

A couple weeks back, Shane Baglini invited me on to his Enrollify podcast, #BreakingSilos, to talk about respectfully dismantling "MarComm" and recognizing communications and marketing as discrete but complementary disciplines. Our conversation is set to air on March 5. Can't wait to hear your thoughts on the topic.

Are you actively shaping your institution’s FY26 budget—or just waiting to be told what’s approved? Too often, higher ed marketers are left out of budget conversations until it’s too late. But right now is your chance to advocate for what you need. In this episode, Seth Odell and Mallory Willsea break down how to fight for your seat at the table and build a revenue-driven case for marketing investments. ?? Listen now: https://lnkd.in/gtUHtHAa #HigherEd #HigherEdMarketing #AI

Higher ed’s model for student success has been reactive for way too long. A student struggles. They fall behind. If they’re proactive, they ask for help. If not? They vanish. AI flips that script. ?? Catch Risks Early AI spots at-risk students by tracking engagement and attendance—before students even know they're struggling. ?? End the Noise Forget mass emails. AI sends precise, personalized nudges—like gently reminding only those students who've forgotten their financial aid forms. ?? Amplify Human Support AI handles automated check-ins, monitors coursework, and alerts advisors exactly when they're needed. Staff can finally focus on meaningful, one-on-one connections. This isn't about replacing human interactions. It’s about making them more timely, relevant, and impactful. On March 6 at 2pm ET, join me and Eric Range as we unpack how AI-first student success and StudentHub are reshaping higher ed. We’ll show real-world impact and what’s next for institutions leading this shift. Reserve your spot here: https://lnkd.in/eeEHnP27 #HigherEdAI #StudentSuccess #AIEngagement

This month, The Application hit a *record high* in downloads—but we’re not done yet! Tune in to Part 3 of my AI for Yield Season special series. In under 12 minutes, you’ll get seven actionable ways to use AI to optimize and scale your content, from refining landing pages to personalizing event invitations. ?? Listen now: https://lnkd.in/e9SjVSYx Missed the first two episodes? Catch up here: Part 1: https://lnkd.in/eVmAPEsW Part 2: https://lnkd.in/eZSBARfC

?? Higher Ed Marketers: The Mic Is Yours! ?? The 2025 AMA Symposium for the Marketing of Higher Education is now accepting proposals—and we’re looking for the innovators, storytellers, and strategists who are shaping what’s next in higher ed marketing. ?? The creative campaigns that make audiences stop scrolling ?? The data-driven insights redefining enrollment marketing ?? The martech (yes, AI too!) that’s driving real impact ?? The leadership lessons that help teams thrive Whether you’re breaking barriers, leading change, or redefining reputation, we want to hear your story. This is your chance to inspire your peers, drive the conversation, and share what’s working in higher ed marketing. Submit your proposal now → https://lnkd.in/eNjQvhTf #AMAHigherEd #HigherEdMarketing

Higher ed isn’t resisting AI... Higher ed is stuck on?where to start. After talking with enrollment and advancement leaders, one thing is clear: ?? People know AI?can?streamline operations, reduce burnout, and drive engagement..but only a few know?how?to actually implement it. This week’s?Enrollify Weekly Digest lays it all out with step-by-step guidance, real-world stories, and the AI roadmap your institution?actually?needs. Read it here, and subscribe to join higher ed pros just like you looking to be informed on and ahead about AI in higher education.

Higher ed marketers, this one’s a must-listen!??? In the latest AI for Yield Season episode,?Allison Turcio, Ed.D.?shares? ?ways AI can supercharge your content game—from optimizing landing pages to writing stronger CTAs. Don't miss these game-changing strategies. ??? Listen here:?https://lnkd.in/gtAK_N4q #HigherEd?#AI?#HigherEdMarketing

MBA admissions are evolving. Fast. ?? With AI tools helping applicants draft essays and schools using AI detection software, the landscape is shifting. But how do you balance tech with authenticity? Eric Lucrezia joins Ray Lutzky, PhD to unpack AI’s impact on applications, how schools are responding to AI-assisted essays, and the risks (and rewards) of AI in the admissions process. ???? Tune in now! https://lnkd.in/g86Xu7Jh #HigherEdMarketing #AI #HigherEd

What’s the secret to a great partnership between marketers and designers? ???? Hint: It’s not just “making things pretty.” In this episode, Jaime Hunt sits down with Brittney Westbrook to unpack how to collaborate with creatives effectively. They dive into the dos and don’ts of design feedback, why creative briefs matter (without being scary), and how to ensure your marketing actually works—not just looks good. If you want to maximize the impact of your design team, this one’s for you. ???? https://lnkd.in/g2tkQea9 #HigherEd #HigherEdMarketing #HEMktg