Enginefish

Trust: The Most Important Factor in Partner Marketing Anthony Paluzzi is the CEO of Palo Media, one of the OGs within the pay per call space having started in the early 2010s. As a call generator and aggregator, he shared his experience on growing traffic through partners and publishers. Insights below: ? - Provide value: In an industry often viewed as transactional, focusing on genuine, value-driven relationships lays the groundwork for long-term success. Building trust and offering value are essential if partnerships are to thrive over time. Be up-front and open to your partners, by providing transparency such as sharing true payouts, successful angles/channels, etc. ? - Do it first: Anthony’s strategy emphasizes sincerity and a partner-first mentality. By putting the publisher’s needs first and helping them succeed while aiming for mutual growth, you can attract folks who are aligned with your values and are genuinely invested in a lasting collaboration. This means you share first, without expecting anything back. ? - Pass the “Lunch Test”: To identify high-quality affiliates, ask yourself a simple question: “Would I enjoy a conversation with this person? Will it be fun, honest and educational?” Those focused solely on short-term metrics, such as caps or payouts, often signal a lack of alignment for longer-term relationships. This approach underscores the importance of prioritizing quality over quantity, by finding partners focused on wins for all parties involved (especially the main advertiser). - Build a reputation: Your reputation is the sum of your individual relationships, and therefore should be rooted in transparency and respect. By embracing a value-first philosophy, other companies are naturally attracted to you, since you are like-minded, dedicated partners who see the benefit of collaborating toward common goals. So be mindful of who you engage with and ensure that you strengthen these relationships since they create a halo effect. ? In essence, Paluzzi's philosophy is a reminder that genuine relationships built on shared values create the foundation for long-lasting, impactful partnerships.

Super excited to have Ryan Mavrinac join as our new Business Development Lead. He comes with a track record in sales development. More than that, he's demonstrated a highly collaborative, can-do attitude, and a willingness to learn. Please welcome Ryan to Enginefish, and to the Pay Per Call industry! #paypercall #leadgeneration #callgeneration