EngageCPG

?? Organizational Update ?? Today, we proudly announce that our organization will be acquired by Burdette Beckmann Inc., a national sales agency, effective January 1, 2025. This strategic move will strengthen the overall grocery market presence and provide additional channel-level leadership for our joint clients. I am extremely proud of this next chapter in the EngageCPG journey. We will be joining a remarkable team at BBI, with 69 years of history and success. Our brand, resources, and unparalleled sales support will continue to thrive within the CPG space. EngageCPG will continue to provide learning options, industry resources, and most importantly, brand support in the grocery channel, as a part of our partnership. Many thanks to our client base, our community partners, and those who have mentored our exciting journey. Cheers to new beginnings and mutual growth. Lauren Aube Sophia Brooks Morgan Gardner Kevin Holland Mike Holland Jenna Lewis Faith Malo Sungyun Kim Brady Sheehan Robert Taylor Pat Grant https://lnkd.in/eAnkTFZz ? Full Press Release

EngageCPG + Burdette Beckmann Inc. attended the 2025 Florida GMR Holiday luncheon this week, benefitting A Kid's Place of Tampa Bay, Inc. Our grocery team was proud to add $500 to their donation for this amazing local organization which provides a safe home for many children within our local community. With the holidays approaching and so many in need, this is one that we are proud to contribute to. #giveback #community #salesagency Dustin Adams Sophia Brooks Lauren Aube

This is a very special newsletter post; our last EngageCPG edition before we fully transition to Burdette Beckmann Inc. in 2025. The Sprout newsletter resource provided the industry with key resources, data, and education around our dynamic space. This tool was a collaboration between our staff and a team of interns that we are so thankful to have worked with. Thank you for the time and feedback for those of you who have continued to subscribe and indulge in this digital resource. hashtag #cpg hashtag #industryresource hashtag #data hashtag #insights hashtag #digitalmedia Sophia Brooks Lauren Aube Morgan Gardner

???? On this Veterans Day, we honor the strength and sacrifice of our veterans. We’re incredibly grateful for those who have served, ensuring our freedoms and protecting our values. Let us never forget the heroic efforts made by those who have worn the uniform. Happy Veterans Day!

?? Our November CPG newsletter, The Sprout, is here! This month's edition focuses on the trend of Direct to Consumer purchasing and Sustainability in the consumer world. We are thrilled to offer another edition of this industry resource to our community of followers. As we prepare for a thrilling transition to Burdette Beckmann Inc., resources like these will continue to fuel our grocery channel support to our clients and our retailers. #newsletter #cpgindustry #sustainability Morgan Gardner Sophia Brooks Lauren Aube

?? Our team traveled to the 2024 Global Produce Show this week in Atlanta, GA. This year’s show was full of beautiful floral, produce, and a growing list of snacking/beverage suppliers exhibiting their latest and greatest product offerings. Our team was particularly interested in the snacking and beverage segment as more and more retailers are listening to consumer trends and adding space for these brands. With an explosion of new products and innovation for these categories, the produce section has continued to be true area of growth for CPG … and we’re here for it! Thank you to our clients who we had the chance to spend time with and to the new connections that we made. Safe travels home everyone ?? #globalproduceshow2024 #cpg #industryevents Sophia Brooks Lauren Aube

?? News Update: EngageCPG attended the 2024 Rays on the Runway event in St. Petersburg, FL supporting the Children's Dream Fund. Huge thank you to one of our valued clients, BARCODE? PERFORMANCE WATER for their generous donation and participation in this year's event. Over $500K were raised to support local children battling life-threatening illnesses - we are proud to have been a part of this annual opportunity. Robert Mateicka Jr MBA Mubarak Malik Lauren Aube Sophia Brooks Morgan Gardner Laura Holland

?? The Sprout, our official monthly newsletter is out for October. This month, we feature insights around AI in the CPG space and new flavor trends in the industry. Sophia Brooks Lauren Aube Morgan Gardner #cpg #news #insights #newsletter

?? The Sprout, our official monthly newsletter is out for September. We continue to see an overwhelming theme of health and innovative products in our ongoing industry research as CPG has truly embraced the demand for an improved lifestyle among consumers. Sophia Brooks Lauren Aube Morgan Gardner Brady Sheehan #cpg #news #newsletter #industry

?? The Sprout, our official monthly newsletter is out for September. We continue to see an overwhelming theme of health and innovative products in our ongoing industry research as CPG has truly embraced the demand for an improved lifestyle among consumers. Sophia Brooks Lauren Aube Morgan Gardner Brady Sheehan #cpg #news #newsletter #industry