Segmenting transfer students by their transfer reasons and decision-making motivations, Eduventures identifies the following six Transfer Types:
? Life Happens?: Personal circumstances have changed for these students, and now they are looking for a more flexible or affordable education option, often in a new location.
?? Find My Passion?: These students want a school that offers a specific program or location, which they perceive to be a better choice than their current school.
? Help Wanted?: Looking for a change, these students are often driven by academic struggles. They seek better support services and, sometimes, more flexibility.
↗ Trading Up?: These students seek more prestige and rigor. Some also want to spread their wings and move farther from home.
?? Follow the Plan?: Transferring to a more rigorous school was always part of the plan. These students seek a specific location, and a school that will likely accept them.
?? Cost Saver?: These students always wanted to transfer to save money. Cost is the single most important factor in selecting a transfer school.
Check out today's #EVWakeUpCall below to learn how you can engage and support transfer students across all these types!
As the cost and value of higher education remain under public scrutiny, our research indicates that the primarily cost-driven community college transfer student is not the only—or even most common—type of transfer student enrolling in four-year institutions today.
So what are transfer students' motivations? Check out today's #EVWakeUpCall, "Beyond Affordability: Understanding the Changing Motivations of Today’s Transfer Students," to find out!
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